Michael Cates (@FutureCates) header
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Ensuring a sustainable future for my daughters. Nalco Water. Ecolab. Tweets are my own.

NorCal, USA
Joined July 2022
Photo by Michael Cates (@FutureCates)Photo by Michael Cates (@FutureCates)Photo by Michael Cates (@FutureCates)Photo by Michael Cates (@FutureCates)Photo by Michael Cates (@FutureCates)Photo by Michael Cates (@FutureCates)
Great to hear @JimFitterling re-emphasize #DECARBONIZE & GROW at the #AFPM International Petrochemical Conference. It’s all about sustainability and circularity.
We can’t operate with a single purpose on carbon reduction. Achieving our ambition to #DECARBONIZE & GROW means water stewardship has to be part of the equation & #TeamDow is accelerating #innovation to find solutions that are low carbon & low water. #WorldWaterDay

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“None of the actions that we take to address carbon, biodiversity or water management should be done in a silo.” Great insight here from @DowNewsroom
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“Cloth­ing should be ‘long-lived and re­cy­clable, and to a great ex­tent made of re­cy­cled fibers,’ the EU said.” “Maybe a bunch of other stuff should also be long-lived and re­cy­clable, and to a great ex­tent made of recycled materials,” I said. wsj.com/articles/gucci-launc…
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If you haven’t heard, @Ecolab is celebrating a big bday this year. One might even say it feels like we’ve been around since @MedievalTimes! And may I just say, if you’re going to eat with your hands, I wouldn’t trust anyone else to make sure it’s sanitary! #ecolab100 @Nalco_News
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I love seeing #WATER get top billing on tomorrow's #Angelbeat webinar, and I am excited to be speaking about how organizations can make progress towards their #sustainability goals by reducing #carbonemissions through #smartwatermanagement. @Nalco_News angelbeat.com/water/
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Michael Cates retweeted
Through real-time monitoring, 3D TRASAR™ programs help detect system upsets before they become big problems. Find out how our ecosystem of smart technology, connected chemistry, deep expertise & actionable insights support maximized asset life: bit.ly/3PLhiPZ
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Not only should this spark hope for our 1.5C efforts, but we also get to strike “Got Styrofoam boxes for the ozone layer” from ⁦⁦@NeilYoungNYA’s⁩ “Rockin’ in the Free World.” I prefer the ⁦@PearlJam⁩ cover, but that’s neither here nor there. wsj.com/articles/earths-ozon…
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Some days are tougher than others…
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Maybe one day I’ll have a @WSJ #hedcut, but this will have to do for the time being here at #AVEVAWorld. But tbh, this one probably suits me better anyway.
Michael Cates retweeted
Companies must act swiftly to respond to climate change. Ecolab Water for Climate™ can help. Our new program addresses the energy demands of commercial water use, helping companies save water and energy—ultimately reducing their emissions and costs: bit.ly/3GgJqHQ
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Sustainability is already emerging as a key theme here at #AVEVAWorld. Really cool to see the initiative of @fillitforward putting water front and center! Looking forward to keeping the focus on water during tomorrow’s @Nalco_News @Ecolab session.
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Looking forward to speaking at #avevaworld next week! Come check out my session to learn about how to unlock data to achieve your sustainability goals. #water #climate
Industrial leaders, we hope to see you at AVEVA World in San Francisco next week! Don’t miss our presentation, “Enabling Sustainable Solutions with PI Cloud Connect,” Nov. 16 to learn more about ECOLAB3D™ data ingestion via PI Cloud Connect. bit.ly/3DZvJdG
Michael Cates retweeted
If we stay on the path we are currently on, the world will need 56% more water than what nature can provide by 2030. Ecolab Chairman and CEO Christophe Beck agrees that it’s now or never to improve our water and carbon impact. sprou.tt/1GUFI8YumyE
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Today my daughter will be heading to her first day of school sporting this @JanSport that is partially made from recycled materials. She still believes she can make a difference even if other “Americans are less concerned … about how their personal choices affect the climate.”
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Does this one choice make a difference? I would say yes for two reasons: 1) The little things add up. It’s a bit like voting, but in this situation the little things can add up even more. Voting is just representative sample whereas small sustainability decisions are cumulative.
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2) It is a mindset. Whether you “be the change” like Gandhi or you just “believe” like Ted Lasso, either way you have the power to determine the future.
I had a great time at @DominionEnergy yesterday speaking about how digital drives sustainability outcomes. #smartwaternavigator #ecolab3d #DigitalTwin #waterriskmonetizer
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