
Founder & Creative director @InspiralLab | Brand, motion & launch creative for web3 and AI protocols Member @superteam
Africa / Canada
Joined September 2023
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Hey, Vicky here and this is @InspiralLab, The team your protocols trust at launch and why founders come back?
Here it is
Now pinned so you don't have to scroll too far
Half of a launch film is sound
Reveal on the timeline, with the sound design laid out track by track.
The pacing lives in the audio to be fair
Identity, product UI and the reveal film, built as one system
@Perpshood V2 is live, took a couple seconds to show a whole brand.
30+ frames before a perpetual launchpad had a logo
Usually the side most never show at all, the Behind the scenes
Most were good, a few were great, one could hold up at 16 pixels in a wallet and still read on a poster.
That’s the one on the grid that got picked actually
Landing page for recent project
Eight seconds, looping, and rendered in 3D for the hero scetion, Lighting does more branding than most logos.
Launch film for Conviction Tokens on Poise.
Pick the assets you actually believe in, set your weights, trade them as a whole. Then the interesting part, reply to a post on X and it gets built for you.
Everything before that reply is setup 🤷♂️
The styleframes from behind the scenes
Every title, illustration and screen got locked as a still first, the animation only had to connect them.
For me, nothing gets decided in the timeline.
Conviction Tokens. Anywhere, anytime.
Beta access: 27th October
Join groups, add friends, get beta codes, earn fees.
poise.finance/campaign
We made this
Conviction Tokens. Anywhere, anytime.
Beta access: 27th October
Join groups, add friends, get beta codes, earn fees.
poise.finance/campaign
Just wrapped our current project and about to hit our threshold i have been aiming for since i started @InspiralLab
Peak times
Six marks were built to serve as a perps launchpad identity but none of them got judged on how they looked alone.
Each one was redrawn three times, once per product mechanic. Sub-wallets, the fee split, a position opening.
The one our client picked was what they were proud to stand beside, a mark that can’t hold the product is wallpaper.
The visual identity for a perps launchpad we’ve been building is a basically the diagram of the product
Mood boards make weak brand concepts and usually the product mechanism makes strong ones.
The launchpad identity I’ve been building runs on four concepts, each lifted straight from how the protocol works. Every coin sits in its own sub-wallet, so the main symbol is a canopy, one cover per coin.
The line I like most in the guide is a constraint. The creator holds no supply and no fee switch.
Anyone can promise, a constraint can be checked.
























