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Gavin Booth

@Gavin_Booth
 London
uk.linkedin.com/in/gavinbooth10
Joined January 2010
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Check out the latest article in my newsletter: Adventures in alliances land #9 – permanent conversations; GTM matrix linkedin.com/pulse/adventure… via @LinkedIn
Permanent conversations; GTM matrix. Adventures in alliancesland #9

Permanent conversations; GTM matrix. Adventures in alliancesland #9

My conversations over the last couple of weeks have been all about go-to-market (GTM) strategy and execution and it struck me that GTM is another ‘permanent conversation’. A ‘permanent conversation’...

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Check out the latest article in my newsletter: Adventures in alliances land #8 – permanent conversations; GTM blueprint linkedin.com/pulse/adventure… via @LinkedIn

Permanent conversations; GTM blueprint. Adventures in alliancesland #8

My conversations last week were all about go-to-market (GTM) strategy and execution and it struck me that GTM is another ‘permanent conversation’. A ‘permanent conversation’ is something that has...

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Check out the latest article in my newsletter: Adventures in alliances land #4 – business velocity linkedin.com/pulse/adventure… via @LinkedIn
Business velocity. Adventures in alliancesland #4

Business velocity. Adventures in alliancesland #4

I’ve attended several alliances conferences over the last month and the subject of measuring the benefits of the partnership came up in all of them. The hypothesis could be summarised as ‘if we had...

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Check out the latest article in my newsletter: Adventures in alliances land #3 – partner attach rate (PAR) linkedin.com/pulse/adventure… via @LinkedIn
Partner Attach Rate (PAR). Adventures in alliancesland #3

Partner Attach Rate (PAR). Adventures in alliancesland #3

A week or so ago I overheard a comment about the partner attach rate for a sales segment. A few days afterwards I was asked “What is a good partner attach rate?”.

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Check out the latest article in my newsletter: Adventures in alliances land #2 - how big is BIG? linkedin.com/pulse/adventure… via @LinkedIn
How big is BIG? Adventures in alliancesland #2

How big is BIG? Adventures in alliancesland #2

Picking up the ‘how big is BIG theme’ from the last article where we debated on how to measure the size of an alliance, I dove into a few examples of recent strategic partnership announcements to see...

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Check out the latest article in my newsletter: Travels in alliances land - how big is BIG? linkedin.com/pulse/travels-a… via @LinkedIn

How big is BIG? Adventures in alliancesland #1

I read a post on Linkedin recently which explained that alliances had contributed $5B to the bottom line of a large consulting and integration firm over the last three years. A quick bit of mental...

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Check out the latest article in my newsletter: Strategic Alliances Fieldbook - lucky 21 linkedin.com/pulse/strategic… via @LinkedIn
Strategic Alliances Fieldbook - lucky 21

Strategic Alliances Fieldbook - lucky 21

Newsletter 21 is the last one of the series sharing excerpts of the Strategic Alliances Fieldbook. If you were wondering, each newsletter is about 800 words, and the book is approaching 100,000 words...

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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #21 – offer development linkedin.com/pulse/strategic… via @LinkedIn

Strategic Alliances Fieldbook newsletter #21 – offer development

Earlier newsletters have emphasized the importance of co-building and co-selling offerings, but what does good look like for a joint offering build plan? This month I’ve chosen an excerpt from the...

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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #20 - Key Account Programme linkedin.com/pulse/strategic… via @LinkedIn
Strategic Alliances Fieldbook newsletter #20 - Key Account Programme

Strategic Alliances Fieldbook newsletter #20 - Key Account Programme

Co-selling is bringing the best of each organisations capability in front of a client, and its key to a thriving alliance. But what does good look like? This month I’ve chosen an except from the book...

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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #18 – offer funding linkedin.com/pulse/strategic… via @LinkedIn

Strategic Alliances Fieldbook newsletter #18 – offer funding

Co-building offerings and co-selling are a central theme for any alliance targeting hyper-growth, and Agile Alliances includes many examples of ‘what good looks like’ as well a few ‘I wish we’d done...

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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #17 – blueprint addressable market linkedin.com/pulse/strategic… via @LinkedIn
Strategic Alliances Fieldbook newsletter #17 – blueprint addressable market

Strategic Alliances Fieldbook newsletter #17 – blueprint addressable market

Addressable market is a frequent topic for alliances. How big is the market for services related to a technology? How big is the market for services for a specific proposition enabled by a technolo...

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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #16 – blueprint maturity linkedin.com/pulse/strategic… via @LinkedIn
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Check out the latest article in my newsletter: Generative AI - the value of agile alliances blueprint linkedin.com/pulse/generativ… via @LinkedIn
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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #14 – Blueprint business components linkedin.com/pulse/strategic… via @LinkedIn
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Check out the latest article in my newsletter: Complimentary copies linkedin.com/pulse/complimen… via @LinkedIn
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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #13 – Blueprint - lifecycle linkedin.com/pulse/strategic… via @LinkedIn
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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #12 – Offer architecture linkedin.com/pulse/strategic… via @LinkedIn
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Check out the latest article in my newsletter: Strategic Alliances Fieldbook - comment for editable graphics linkedin.com/pulse/strategic… via @LinkedIn
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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #11 – differentiating joint propositions and IP investment linkedin.com/pulse/strategic… via @LinkedIn
Strategic Alliances Fieldbook newsletter #11 – differentiating joint propositions and IP investment

Strategic Alliances Fieldbook newsletter #11 – differentiating joint propositions and IP investment

This month I’m heading back to my favourite alliances topic – joint propositions. Differentiating a joint solution appears in the top right quadrant below because it is the most strategic client...

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Check out the latest article in my newsletter: Strategic Alliances Fieldbook newsletter #9 – learning from other industry ecosystems linkedin.com/pulse/strategic… via @LinkedIn
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