The #1 MarTech Platform 📣End-to-end content marketing 🔥Experts in Native Networks, Paid Social & SEM ✍️Content & Creative Services 🌎Global Clients
New York, USA. Dublin, Ireland
Joined November 2015
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GeistM retweeted
In marketing everyone is searching for the next big thing.
My advice?
Stop chasing trends.
Instead figure out how to do common things uncommonly well.
GeistM retweeted
Quick Copywriting Tip
To show your prospects you understand them:
Describe their problem better than they could themselves.
GeistM retweeted
Copywriting tip:
Use loss aversion in your copy.
Instead of saying “Enjoy free shipping on your order.”
Say “Don’t miss out on free shipping—order now.”
Fear of loss >>> pleasure of gain.
GeistM retweeted
I’ve got great news for perfectionists.
Customers are more like to buy a product with a 4.2 - 4.5 rating.
Why? Imperfections seem more real.
So if you don’t have a perfect 5-star rating, it may be a blessing in disguise.
GeistM retweeted
In a noisy digital world, be different. If everyone is doing one thing, do another. Be bold and stand out.
#mems #marketingtips #marketing #socialmedia #content
GeistM retweeted
Copywriting Tip:
Make your copy feel like a conversation.
>> Friendly tone
>> Simple language
>> Straightforward flow
Conversational copy is effective copy.
GeistM retweeted
Marketing tactics, channels, and trends change rapidly
People don’t
That’s why you should study buyer psychology
GeistM retweeted
Feeling stuck? The “gurus” don’t have the answers you need.
Your customers do. Talk to them.
GeistM retweeted
Quick Marketing Tip
Don’t fall in love with what you sell.
Fall in love with who you sell it to.
GeistM retweeted
Copywriting Tip:
Add instructions before your CTAs.
For example:
- “If you want [X] click the button below”
- “Click the button below to get [X]”
- “Get started by clicking the button below”
Tell them exactly what to do next, and they’ll do it.
GeistM retweeted
Quick Copywriting Tip
Ask questions in your copy.
They help make it more conversational and engaging.
Like this:
• With me so far?
Though make sure they get a positive or curious response.
Don't ask questions likely to get no, don't know, or don't care type responses.
GeistM retweeted
One of the best copywriters we know told us:
“The best copywriting isn’t focused on the product, it’s focused on the customer.”
GeistM retweeted
The best way to convert leads into loyal customers?
Truly understanding their:
- needs
- pain points
- problems
It's the only way you'll understand how to create messaging that truly resonates with and turn prospects into fans.
GeistM retweeted
Don't optimise for conversion.
Optimise for emotion.
The desire to engage is the key.
GeistM retweeted
Quick Conversion Tip
Your target market is not everyone.
The more specific you get with who you’re selling to…
The more you’ll sell.
GeistM retweeted
Copywriting Tip:
Use storytelling in your writing.
Tell a story about:
- Yourself
- A customer
- A famous figure
- An imaginary person
Stories make your copy interesting, engaging, and fun.
