“Everyday people shouldn’t have to act like forensic investigators just to browse the internet. That burden belongs with the technology itself.”
GetReal co-founder Dr. Hany Farid recently discussed transparency — and trust — in the age of AI with Google DeepMind’s Pushmeet Kohli.
When anyone’s face, voice, or writing can be synthesized, the answer can’t be to ask people to squint at pixels. Detecting what’s real must be built into the tools and platforms where media actually shows up — automatically, and in ways anyone can understand in seconds.
Farid and Kohli discuss how that happens: watermarking like SynthID, open provenance standards like C2PA, and forensic detection. They aren’t competing approaches, but layers that back each other up.
No single signal solves this. The solution is layered, open, and invisible to the people it protects.
“AI is erasing the tell-tale signs of a scam.”
In the age of generative AI, the clumsy tells that once marked attempted online fraud have given way to convincing deepfakes that can replicate trusted faces and voices. Publicly available media — a social media post, a YouTube video — provide enough information for malicious actors to produce facsimiles of family members, coworkers, and political leaders.
@INTERPOL_HQ has joined a chorus of recent warnings from agencies across the globe with a new public awareness campaign that highlights the risk of AI-fueled, identity-based fraud. The campaign provides warning signs and advice for catching these scams before they do harm.
Agencies like INTERPOL continue to ring the alarm bell, and in many cases, everyday workers are the ones facing the burden of determining what’s real and who is really on the other side of the call.
The recent spate of warnings, advisories, and PSAs are a reminder that while awareness is critical, human perception alone is no longer a reliable safety net. Detection technology that’s built for these emerging threats must be part of the solution.
One of Italy's largest banks was defrauded of roughly €95 million after attackers impersonated the people its executives trusted most, including the use of AI to clone a lawyer's voice.
As reported by @Reuters, it began with the chairman of a private bank receiving a WhatsApp message appearing to come from the CEO of its parent company, requesting urgent help with an overseas transaction. A follow-up phone call — purportedly from a senior partner at a prominent law firm — served as confirmation.
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"If we're always looking over our shoulder at every email, every text, every voicemail, every phone call, every video call? It's exhausting."
That's our co-founder and Chief Science Officer, Dr. Hany Farid, speaking with Ted Koppel on CBS Sunday Morning.
When anyone's face or voice can be faked, the instinct might be to stop trusting and scrutinize every message, go back to in-person-only hiring, and retreat from the tools that make modern work possible.
This is why Dr. Farid built GetReal. The answer to AI-enabled deception isn't to trust nothing. It's to build the technology that tells you what's real and who is on the other side of the call.
Watch the full conversation with @CBSSunday here: hubs.la/Q04zkYDC0
“Where we start is not on detection. It’s on the attack.”
Dr. Hany Farid, co-founder at GetReal Security and Professor of Computer Science at Dartmouth College, breaks down GetReal’s foundational approach to detecting AI-powered deception.
According to our research, 88% of enterprises are already experiencing deepfakes or impersonation attempts — not just once, but occasionally or frequently.
That means the majority of enterprises are already fielding attacks at the most vulnerable layer in the modern era: the human layer.
Learn more and download the free Deepfake Readiness Benchmark Report here:
getrealsecurity.com/lp/deepf…
“Cybersecurity has spent 30 years defending the back door — monitoring networks, securing systems. Now the threat is walking in on two legs through the front door, and talent acquisition is the function that controls that entry point.”
GetReal Security CEO Matthew Moynahan joined Lamees Abourahma on the Recruitment Process Outsourcing Association @RPOAssociation (RPOA) Time to Hire podcast to discuss one of the most pressing and underreported risks in enterprise security: applicant fraud powered by AI and deepfake technology.
Listen to the full episode here: buzzsprout.com/2206605/episo…
#ApplicantFraud #IdentityVerification #TalentAcquisition #RPO #CyberSecurity
A face. A voice. A document.
For a long time, these were the signals we relied on to establish trust in digital interactions.
But today, every traditional signal can be convincingly mimicked by malicious actors using widely available GenAI tools. As a result, our ability to trust digital identities has fundamentally changed.
GetReal Security’s chief investigative officer, Emmanuelle Saliba @_esaliba, participated in a panel at this year’s @VivaTech about digital identity where she discussed this shift and how it affects trust in digital environments for every enterprise.
GetReal Security has been named as a Market Shaper in the 2026 Gartner® Emerging Market Quadrant for Deepfake Detection — Startup Vendors. Its placement was also farthest to the right on the Potential for Disruption axis.
We believe that being placed among the Market Shapers reflects GetReal’s platform approach: multimodal deepfake detection and continuous identity verification, backed by forensic-grade threat intelligence and automated policy response.







