Eternal Fan

Before the final game of the World Series, the Milwaukee Journal Sentinel shared a video of Brewers fans talking about the loved ones they wished could have been there to share the moment. It was a moving reminder of how deeply a team can become part of a family’s story. Eternal Fan has no relationship with the Milwaukee Brewers. Still, the stories in this video resonated with us. The After Life Experience category may be new as a defined business, but the feelings behind it have always been part of sports...love for a team, memories shared with family, and the people we carry with us through every big moment. We’re grateful to help build this category with care, alongside the passionate fans, families, teams, and facilities who understand what those connections mean. Thank you to the Milwaukee Journal Sentinel for capturing this so thoughtfully.

#OTD in 2018, Klay Thompson caught fire in Chicago. He hit an NBA-record 14 three-pointers and scored 52 points in just three quarters as the Warriors beat the Bulls, 149–124. Warriors fans, do you remember watching that one?

#WallpaperWednesday "Having my dad as my coach taught me more than I’ll ever know. I learned the game from him, but I got so much more than that. I got time together, lessons I still carry, and memories I’m grateful to have."

The most dramatic walk off homerun ever?

#DYK? The Yankees outscored the Pirates 55–27 across the seven games of the 1960 World Series, but Pittsburgh won the championship. Bill Mazeroski settled it with a walk-off home run in the bottom of the ninth in Game 7. It remains the only walk-off homer to end a World Series Game 7. One swing, one championship, a memory Pirates fans have carried for generations. What World Series moment has stayed with you?

The Sports Equinox is here! Today, all four major U.S. sports leagues have games scheduled. That’s 14 matchups in one day: nine in the NBA, three in the NHL, plus Monday Night Football and Game 3 of the World Series. MLB - World Series, Game 3, 8 p.m. ET NFL - Dallas Cowboys at Philadelphia Eagles: 8:15 p.m. ET NBA - Washington Wizards at Charlotte Hornets: 7 p.m. ET - Minnesota Timberwolves at Cleveland Cavaliers: 7 p.m. ET - Chicago Bulls at Boston Celtics: 7:30 p.m. ET - Dallas Mavericks at Miami Heat: 7:30 p.m. ET - Indiana Pacers at Milwaukee Bucks: 8 p.m. ET - Phoenix Suns at Oklahoma City Thunder: 8 p.m. ET - Atlanta Hawks at Houston Rockets: 8:30 p.m. ET - Memphis Grizzlies at Utah Jazz: 9 p.m. ET - Golden State Warriors at Denver Nuggets: 10 p.m. ET NHL - Los Angeles Kings at New York Rangers: 7 p.m. ET - Columbus Blue Jackets at Dallas Stars: 8 p.m. ET - Toronto Maple Leafs at Calgary Flames: 8:30 p.m. ET Four leagues. Fourteen games. One very good reason to keep the remote close. Which game will you be watching?

Happy birthday to Sammy Swindell, a 2026 Motorsports Hall of Fame of America inductee and one of sprint car racing’s all-time greats. Three World of Outlaws championships, a Knoxville Nationals victory, and five Chili Bowl wins tell part of the story. For the fans who watched him fly around the track, the memories are in every lap. Here’s to Sammy and the memories he’s made with racing fans everywhere. Happy birthday!

Little by name. Monster leg by nature. 🏈🐆 We’re still replaying Cam Little’s 57-yard game-winner in London. With one second left, he stepped up and sent the Jaguars home with a 19–17 win over the Eagles. It’s the kind of finish that has you hugging whoever’s next to you, then asking, “Did that really just happen?” Go ahead, watch it again. We certainly have. DUUUVAL!

#DYK basketball’s 10-foot hoop height started with a balcony? 🏀 When James Naismith invented the game in 1891, he attached peach baskets to the lower rail of a gymnasium balcony. That rail happened to be 10 feet above the floor. The baskets still had bottoms, too, so someone had to retrieve the ball after every score. Getting a bucket meant a little more work back then. A simple setup became the starting point for a sport that generations of fans would grow to love. Think about that the next time you look up at the rim.

#TBT to taking the 904EVER Club for a few laps around Iowa Speedway! 🏁🐆 We were proud to ride with Joey Gase as the primary partner on his No. 55 Ford Mustang for the NASCAR O’Reilly Auto Parts Series race. The throwback paint scheme gave a nod to Joey’s early racing days at Hawkeye Downs, making a weekend in his home state even more meaningful. Racing has a way of bringing us back to where our love of sports began. It was a fitting ride for a club built to celebrate those lifelong connections. LINK IN BIO to learn more about the 904EVER Club.

You know the kind of fan. Game day is on the calendar before anything else, the teal and black gets worn proudly, and you can hear their “DUUUVAL” from a few sections over. 🐆 That kind of passion becomes part of who you are. The 904EVER Club gives Jaguars fans a way to carry it forward, celebrating a lifetime of fandom and honoring the people who made cheering for this team a family tradition. Your story belongs here. LINK IN BIO to learn more about the 904EVER Club.

Where were you when a foul ball at Wrigley became one of baseball’s most unforgettable moments? ⚾ On October 14, 2003, the Cubs led the Marlins 3–0 in Game 6 of the NLCS. They were just five outs from their first World Series appearance since 1945 when Steve Bartman reached for a foul ball as Moisés Alou tried to make the catch. What followed was a heartbreaking collapse for Chicago. The Marlins scored eight runs that inning, then won Game 7 the following night. Bartman became the face of a loss that was much bigger than one play. Years later, fans still remember where they watched it and who was beside them. Were you watching that night? Tell us where you were and who you were rooting for.

"Dad and I went to a day game. Somewhere between innings, we looked up and noticed the moon in the afternoon sky. We sat there talking about it for a little while, then turned our attention back to the field. He passed away the next day. I had no idea those hours at the ballpark would be the last we’d get to spend together. Now, whenever I see the moon during the day, I remember sitting beside him. For a moment, I can almost hear his voice again, and I’m grateful we had that afternoon." This #WallpaperWednesday, save this image as a reminder of someone you wish you could spend one more day at the ballpark with. 💙

Thank you to @FOS for helping tell the story of the community we’re building in Jacksonville through the 904EVER Club. It was a pleasure speaking with Ellyn Briggs. We appreciated her genuine curiosity and thoughtful questions as she learned about the program, our work with the Jaguars, and the possibilities ahead with other teams and facilities. We hope you’ll read the article and share it with your friends and family. frontofficesports.com/articl…

Think about the person who made you a Jaguars fan. Maybe they took you to your first game, or their voice was always the loudest in the room after a touchdown. The 904EVER Club offers a meaningful way to celebrate your own lifetime of fandom or honor someone who shared that love of the team with you. Take a look at what’s being planned, and imagine your family’s story becoming part of it. 🐆💛 LINK IN BIO to learn more about the 904EVER Club.

Few people became part of a city’s identity quite like Mike Ditka. Following his passing on October 9 at age 86, we remember “Da Coach” and the passion he brought to football. A Hall of Fame tight end who later led the 1985 Bears to victory in Super Bowl XX, Ditka gave Chicago fans memories they have shared for generations. For those fans, his name brings back a favorite season, a familiar voice on the television, or someone they wish could watch one more game beside them. That is how a life in sports becomes part of so many lives beyond the field. Our thoughts are with his family, friends, and everyone who cheered him on. Rest in peace, Coach. 🏈

Allen Iverson went up looking to dish. He came down with a bucket and a trip to the line. 🏀 Watch him hang in the air, searching for a teammate, then turn the whistle into an opportunity to finish it himself. Somehow, he still had time to change the plan. Even in a Denver jersey, that was unmistakably The Answer. Who else remembers watching Iverson and wondering how he pulled that off?

Some of our favorite Jaguars memories are really memories of the people beside us. The familiar faces on game day, the family traditions, the cheers you can still hear. For this 904EVER Club family, honoring their dearly departed Jaguars fans means celebrating a love of the team they shared. Keep their memory part of your game-day tradition. 💛🐆 LINK IN BIO to learn more about the 904EVER Club.