🚨 Breaking news from GreyMatters HQ 🚨
Delhi Sarkar ne kaha: 50% staff work from home, 5 to 20 November.
Humne kaha: Ji, bilkul. 🙏
And so, starting today, all our women colleagues are working from home till after Diwali. Review uske baad.
Reactions so far:
👩💻 The women: Laptop on, chai on, Diwali ki safai bhi on. Meetings in pyjamas, deadlines on time. Patakhe? Sirf team WhatsApp group mein phoot rahe hain. 🎇
👨💼 The men in Delhi: "AQI 400 paar, aur hum office mein? Yeh kaisa nyay hai?" Masks on.
🗺️ Colleagues in other cities: "Pollution Delhi ka, chhutti bhi Delhi ki? Yeh toh geographical bias hai!" Discrimination ka ek naya roop, they say.
Meanwhile, a humble submission to the Delhi Government: compliance ka award toh banta hai. 🏆 Trophy na sahi, ek certificate hi chalega. We'll frame it in the office. Jahan aadhe log hain.
On a serious note: hum woh nahi jo tower pe chadh ke chillaayein ki sarkar ko yeh karna chahiye, woh karna chahiye. Jo kaha gaya hai, use imaandari se karna, that is
our idea of corporate governance.
Hawa saaf ho, kaam bhi saaf ho. 🌱
Happy (and cleaner) Diwali from all of us at GreyMatters. 🪔
@gupta_rekha @ashishsood_bjp @mssirsa @BansuriSwaraj
#DelhiAirPollution #WorkFromHome #CleanAir #CorporateGovernance #HappyDiwali #GreyMatters
Happy Birthday, Nishita 🎂
Your energy, dedication, and ability to wear a big smile even after a tiring day make work so much easier.
Wishing you growth, wisdom, happiness and success in the years ahead❤️
~Team GreyMatters
#HappyBirthday #TeamGreyMatters
Happy Birthday Bipin!
May your day be filled with perfect lighting and amazing shots. Keep clicking beautiful pictures.
Stay blessed!
@Bipin_Gupta2
This is one cultural extravaganza that would leave you in absolute awe!
The hugely popular Gauhati University Cultural Rally as part of its Annual Youth Festival is on today (November 4) at the campus in Guwahati. Get extraordinary visuals, carrying glimpses of the vibrant, rich and diverse culture of the North East region.
Time to take these visuals to the national audiences through your esteemed channels.
A shout-out request 🙏
@sardesairajdeep @anjanaomkashyap @RubikaLiyaquat @KishoreAjwani @rahulkanwal @gauravcsawant @republic @RShivshankar @RajatSharmaLive @SwetaSinghAT @chitraaum @AMISHDEVGAN @SushantBSinha @AmanChopra_ @nehabatham03
Encl- a short clip from last year.
GreyMatters Communications retweeted
Thank you, FMSCI! Grateful for the opportunity & excited for the next challenge.
Arshi is looking forward to representing India at the World Finals in Portimão, Portugal.
Wish her luck, everyone.
@fmsci @rotaxkarting @IndiaSports @YASMinistry
#ArshiGupta #Karting #Motorsports
🏆 Arshi Gupta wins the Indian National Karting Championship for the second consecutive year!
Next stop: Portugal for the 2026 World Finals, representing India! 🇮🇳
All the best, Arshi! Make India proud! 🏁❤️
#ArshiGupta #Karting #FMSCI
A team is only as strong as the people who stand behind it and Pooja Rai is one of the people who make #GreyMatters what it is today.
Her dedication goes far beyond responsibilities. The trust she inspires and the commitment she brings to her work are truly valued.
On your special day, we celebrate you and all that you bring to GreyMatters.
Happy Birthday, Pooja! May the year ahead bring you as much happiness, warmth and positivity as you bring to everyone around you.
जन्मदिन मुबारक!
With love, Team GreyMatters
@PoojaGrey
From Director’s Desk 😍
October, by the numbers.
18 events. 7 clients. 6 cities. One remarkably disciplined team.
In 31 days, the GreyMatters team moved from golf greens to marathon routes, from fertiliser to railway finance, from seed science to an energy summit in the Northeast. Switching contexts four times before lunch became routine.
Here's what the month held:
🚆 A ₹60,000+ crore Navratna CPSE: the Delhi Half Marathon, a golf tournament and Vigilance Awareness Week, back to back.
🌾 One of India's leading farmers' cooperatives: press meets in Lucknow and Dehradun, three webinars, and 49+ media clips.
🎓 One of India's leading universities: six stories in one month, from faculty named among the world's top 2% scientists to a memorial lecture, with 58+ clips and counting.
🌱 The apex body of India's seed industry: a national conversation on unauthorised HtBT cotton cultivation that drew 36 clips from a single Delhi briefing.
🎤 A high-profile press conference that earned 75+ clips on its own.
⚡ One of India's leading oil & gas producers: the North East Energy Summit in Dimapur, Nagaland.
🧪 A global agri-science major: at FICCI in Mumbai.
The scoreboard
📰 220+ media clips
👥 Millions of readers across print and online
📱 Over half a million digital views
Behind every clip was a flight booked at midnight, a venue checked twice, a media list rebuilt overnight, and a client call that ran long but ended well. None of it was glamorous, and all of it mattered.
My gratitude to every member of the team for the discipline, the deadline obsession, and the clarity of thought that kept a dozen moving parts from colliding. You made a demanding month look easy, and I know it wasn't.
November, we're ready.
Signed by @navneetanand
#GreyMatters #PublicRelations #MediaRelations #TeamWork #Gratitude
PS: This doesn’t include the political work we do, besides public affairs campaigns which require confidentiality. 😎
November 1, 2026
GreyMatters Communications retweeted
Can a model that transformed India’s highways do the same for its railway tracks?
Indian Railways is taking a step in this direction, with six projects spanning 647 km across Odisha, Telangana and Jharkhand cleared under the Hybrid Annuity Model (HAM). The move opens up new avenues for collaboration and risk sharing between public and private sector.
In an opinion article for @ET_Infra, our colleague, Ashish Saini (IRAS), explores the potential of HAM to reshape railway infrastructure development and bring new efficiencies to project execution.
Read the article 👇
infra.economictimes.indiatim…
@RailMinIndia
🌾 Supporting Farmers, Strengthening Rural India
At a KRIBCO's webinar organised by GreyMatters Communications and Fijeeha, with the support of NGO Action, in Dehradun on October 27, 2026, Shri Jaber Singh, State Marketing Manager, highlighted the contribution to farmer welfare and rural development.
KRIBHCO supplies 41–42 lakh tonnes of fertilisers annually, along with quality seeds, while its CSR initiatives support rural communities through drinking water, healthcare, sanitation and health awareness programmes.
#IndiAgri #KRIBHCO #FarmerWelfare #CSR #RuralDevelopment #Cooperatives
@minofcooperatn @bharaturvarak @KRIBHCO_PR @yadavsunder @NFL_Kisan @GreyMattersPR @NGOActionn @Fijeeha
#Webinar
In a webinar held on October 30, 2026, Ajay Kumar Singh, Deputy General Manager (Marketing), KRIBHCO, highlighted how the cooperative network is promoting balanced fertiliser use through soil testing, farmer awareness programmes, field demonstrations and agricultural advisory services.
From encouraging the use of NPK fertilisers and micronutrients to promoting organic nutrient sources, KRIBHCO is working to help farmers move beyond excessive dependence on urea and DAP.
Watch the video 👇🏻
#KRIBHCO #SoilHealth #BalancedFertilisation #SustainableAgriculture
@AgriGoI @MinOfCooperatn @BharatUrvarak @yadavsunder @KRIBHCO_PR @NFL_Kisan
#Webinar
In a webinar held on October 30, 2026, Ajay Kumar Singh, Deputy General Manager (Marketing), KRIBHCO, highlighted how the cooperative network is promoting balanced fertiliser use through soil testing, farmer awareness programmes, field demonstrations and agricultural advisory services.
From encouraging the use of NPK fertilisers and micronutrients to promoting organic nutrient sources, KRIBHCO is working to help farmers move beyond excessive dependence on urea and DAP.
Watch the video 👇🏻
#KRIBHCO #SoilHealth #BalancedFertilisation #SustainableAgriculture
@AgriGoI @MinOfCooperatn @BharatUrvarak @yadavsunder @KRIBHCO_PR @NFL_Kisan
Happy Birthday, Zehra! 🎉🎨
Your creativity adds colour to everything we do, and your warmth and sweetness make the GreyMatters family a happier place. May you continue to inspire with your designs, spread smiles with your cheerful presence, and create beautiful moments along the way.
Wishing you a wonderful year ahead, filled with happiness, success and endless reasons to smile!
#HappyBirthday #TeamGreyMatters #CelebratingOurPeople
Happy Birthday, Zehra! 🎉🎨
Your creativity adds colour to everything we do, and your warmth and sweetness make the GreyMatters family a happier place. May you continue to inspire with your designs, spread smiles with your cheerful presence, and create beautiful moments along the way.
Wishing you a wonderful year ahead, filled with happiness, success and endless reasons to smile!
#HappyBirthday #TeamGreyMatters #CelebratingOurPeople
#Webinar
Indian agriculture needs to move from using more to using better.
Balanced nutrition, healthier soils, accessible technology and stronger farmer institutions are key to making farming more productive, profitable and climate-resilient. This was the key message of the webinar organised on October 30, 2026, by GreyMatters Communications in association with @Fijeeha and supported by Krishak Bharati Cooperative Limited (@KRIBHCO_PR).
Ajay Kumar Singh, Deputy General Manager (Marketing), KRIBHCO, highlighted the cooperative's extensive farmer outreach and soil testing initiatives. He also emphasised the importance of integrating nano fertilisers and biofertilisers with conventional fertilisers to promote balanced nutrient management.
Raj Ganguly, Senior Agribusiness Specialist, @WorldBankGroup, stressed the need for climate-smart agriculture, improving soil organic carbon, and strengthening FPOs and cooperatives.
Rajat Vardhan, Founder and CEO, ScaNxt Scientific Technologies Pvt. Ltd., spoke about the role of technology-enabled soil testing, which can deliver results within 24 hours, helping farmers make timely decisions while creating new opportunities for rural entrepreneurship.
Stay tuned for more updates.
@MinOfCooperatn @BharatUrvarak @NGOActionn @rajat_vardhan
Webinar
How can balanced nutrient management and healthy soils shape the future of Indian farming?
Experts from KRIBHCO, the World Bank and ScaNxt Scientific Technologies will explore the role of balanced nutrient management and soil health in building a more sustainable agricultural future.
🎙️ Topic: Beyond Fertiliser Availability: Balanced Nutrient Management, Soil Health & the Future of Indian Farming
Our Speakers:
🔹 Ajay Kumar Singh
Deputy General Manager (Marketing), KRIBHCO
🔹 Raj Ganguly
Senior Agribusiness Specialist, World Bank
🔹 Rajat Vardhan
Founder and CEO, ScaNxt Scientific Technologies Pvt. Ltd.
📅 October 30, 2026 | ⏰ 3:00 PM IST
📍 Live on Zoom & Facebook
Click the link below or scan the QR code on the banner to register and join the conversation:
[us02web.zoom.us/webinar/regi…](us02web.zoom.us/webinar/regi…)
Organised by GreyMatters Communications & Fijeeha | Supported by KRIBHCO
@KRIBHCO_PR @BharatUrvarak
#KRIBHCO #SoilHealth #BalancedNutrientManagement #SustainableAgriculture
The Webinar can be accessed at
facebook.com/share/v/1CK7iHY…
GreyMatters Communications retweeted
A significant step towards strengthening India’s manufacturing and logistics ecosystem!
The Union Cabinet’s approval of the Rs 10,000 crore Container Manufacturing Promotion Scheme will boost domestic capacity, reduce import dependence and strengthen supply chain resilience.
Having served as Director at CONCOR, I feel a special sense of pride seeing this sector receive such policy impetus.
I am equally elated by Hon’ble Prime Minister Shri Narendra Modi’s vision to make India a hub for sports goods manufacturing. With our vast population and growing sporting aspirations, continued dependence on imported sports equipment was a concern. The ambition to become self-reliant and emerge as a global exporter of sports goods is a much-needed vision.
My sincere thanks to the Hon’ble Prime Minister for these visionary initiatives that give fresh momentum to Make in India and our journey towards Viksit Bharat.
@narendramodi @RailMinIndia @AshwiniVaishnaw
#MakeInIndia #AtmanirbharBharat #Logistics #ViksitBharat
GreyMatters Communications retweeted
As a mother, seeing Arshi celebrate her birthday with a championship win at the RMC National Karting Championship 2026 in Bengaluru makes me proud.
Now, her Portugal grand finals will coincide with Diwali. For her, the racetrack is where every celebration begins. Wish her luck!



















