It doesn't matter what industry you're in -- we can take benefit from different perspectives. Everyone you know has #wisdom and #insight that can be valuable to you however you choose to apply it. I'm grateful for what I've learned and continue to learn from my peers. #Marketing
With only 24% of #game #developers being #women and only 2% being people of color, we have a clear issue. That's why this gaming partnership between @darkandlovely and @TheSims is incredible. @Essence essence.com/news/money-caree…
The goal is to get more Black women into the #gaming #industry. The goal is more #representation of characters as well as the people developing them. #GamingCulture
#WomenInLeadership face challenges that can be harmful to our #mental #health. "72% reportedly struggle with mental health concerns like depression and anxiety, with 43% attributing these to non-inclusive workspaces." ⬇️ dmnews.com/women-entrepreneu…
This is why creating supportive environments is so critical and should be prioritized. #Workplace #discrimination goes beyond a lack of efficiency or representation; it causes true and lasting harm to those who experience it. #WomenEmpowerment @dmnews
A huge part of #marketing is connecting with personal #brands such as celebrities, because their audiences will be drawn to experiences that make them feel engaged with their favorite singer, actor, artist, etc. Amplify that connection and #consumers will be interested.
🎈 @Airbnb launched Icons, a new category of experiences influenced by big names in music, film, television, art, sports and more. Through a mix of market data and cultural moments, the brand is creating these experiences to drive higher consideration for new consumers. adweek.it/3UsnRcS
I attended the #Bridge Conference last week. BRIDGE is an acronym for Belonging, Representation, Inclusion, Diversity, Growth, and Equity. Let's talk about (B)ELONGING - don’t be afraid to be authentically you, it pays off. Let's talk about someone who embodied this.
Ziad Ahmed is a 23-year-old American-Muslim-Bangladeshi #entrepreneur and speaker. His company, #Juv, is a purpose-driven #GenZ consultancy that works with clients to reach young people. #MarketingLeadership
I continue to be impressed by his gumption and drive to ensure Gen Z has a ‘seat at the table’ in decision-making. Movers and shakers like Ziad are the next generation of great #innovators and #creatives in our industry, and it was a pleasure to hear his story!
#WomenInTech need to be supported, and that starts with education. The more we teach women from a young age that they are valuable, insightful, and needed in #STEM fields -- the more will be empowered, and prepared for a career in these fields. @TechTarget techtarget.com/whatis/featur…
Åsa Bredin is the studio head of Mojang Studios, known mostly for #Minecraft. What you may not know is how diverse it is behind the scenes of this creative game. Congrats to the Minecraft team for 15 years of success! #gaming news.microsoft.com/source/fe…
Providing a healthy community to encourage women and girls to break into engineering, gaming, and other #STEM areas, it's a fantastic creative outlet within a male-dominated industry. #WomenInGaming
Representation is important, in both the games themselves and on the leadership team, and a safe and welcoming community that supports women instead of viewing them as a novelty is critical. #WomenEmpowerment @Microsoft
I have an announcement. Today I begin a new position with #LinkedIn as the VP of #Marketing leading the Channel Strategy and Operations team! I'm grateful and excited for the road ahead. #LinkedInLife
Women need to be offered the same opportunities as men for advancement in #leadership. We can do this through #advocating, #mentoring, supporting, and encouraging women in their careers. #WomenInLeadership inc.com/marcel-schwantes/3-r…
If you're a leader, you can do your part by ensuring you offer a fair shot to every single person on your team. We're already advocating for ourselves, and it's great when someone else can join in and advocate with us. #WomenLeaders #BusinessCulture
@MarcelSchwantes @Inc
We have to take the time to care for ourselves. If we put all of our self-worth into our #WorkEthic, then it can get stripped away too easily.
Refill your cup before it's totally empty and dried up -- preventing #burnout is better than trying to recover from it. #GrowthMindset
#Trust in our teams and colleagues is imperative for a healthy #workplace culture. When's the last time you enjoyed someone second-guessing what you do with an air of mistrust? We work our best when compassion and trust are the two loudest people in the room. #Leadership
Trust people to work from anywhere. It is a way to signal to your employees that you have confidence in their ability to perform without looking over their shoulders. s.hbr.org/4b9uc4G
It's amazing to see #inclusion be highlighted in #gaming. It's important that we help developers as well as consumers incorporate a critical aspect of this industry, and that's promoting a safe and fun environment for all players! #Xbox
Thrilled to announce the Xbox Gaming for Everyone Product Inclusion Framework for Game Developers.
With our commitment to bring the joy and community of gaming to everyone on the planet, we’ve created resources and tools for game developers and the wider industry to design their products with intentional inclusion. When everyone plays, we all win ✨🎮💚
developer.microsoft.com/en-u…
ALT Xbox Product Inclusion slide with a purple background and a variety of icons - mobile phone, an Xbox controller, Xbox Series X, and the Xbox Adaptive Controller. Text on the bottom: "Xbox's Product Inclusion Framework & Inclusive Growth Doorways"
How does #AI perceive us?? Here's a new term for #marketers -- #ShareOfModel. This means measuring how AI models perceive our #brands. Understanding how this #tech suggests your company or services to potential #consumers and the internet at large will be critical moving forward.
VOICE | The good news for marketers is that these models are eager to learn. The bad news is that they never stop learning.
Measuring how large language models perceive your brand will become essential, writes Jack Smyth. adweek.it/3wPyM8B
