CEO & Founder @justwsports. Building the future of women’s sports, starting with media
Joined November 2011
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- Following852
- Followers5.9K
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The biggest double standard in sports isn’t equal pay: it’s potential vs production.
Men’s sports are judged on their potential. Women’s sports are judged by where they are today. (1/10)
Haley Rosen retweeted
Just Women's Sports is now an official Emerging Media partner of the WNBA.
In collaboration with the WNBA, Just Women’s Sports will distribute official WNBA game highlights across its digital and social platforms, bringing fans closer to the biggest plays, storylines, and athletes throughout the season.
I’m thrilled to announce that @justwsports is now an official Emerging Media Partner of the @WNBA.
The WNBA is building unprecedented momentum, and we’re excited to join forces to amplify that growth.
Together, we’ll make the 2026 season the biggest one yet. Can't wait!
Haley Rosen retweeted
When women’s sports received just 4% of media coverage, Haley Rosen built @justwsports to change that 🌟
Now the platform reaches 110M monthly as demand for women’s sports content continues to grow.
MORE: ow.ly/uHwW50YJVEp
Haley Rosen retweeted
Women's sports have always had an audience. @HaleyRosen built @justwsports to bring it to the masses. sportsbusinessjournal.com/Ar…
Haley Rosen retweeted
PODCAST: @HaleyRosen, Founder & CEO of @justwsports, joins @SBRadio to discuss #WNBA, #NWSL, fastest growing women's sports & the growth of the @justwsports platforms.
LISTEN: podcasts.apple.com/us/podcas…
#WomensSports
I’m honored to have been named to Inc. Magazine’s 2026 Female Founders 500 list.
It’s my name on the list, but the recognition truly belongs to the entire Just Women's Sports team.
We’ve launched two new shows, revamped two more, published a new series of video essays, redesigned our website, updated our social look, signed deals with some of the biggest brands in the world —
And we have a ton more in the pipeline that we’re about to announce soon.
ESPN got a lot of praise for their new “Women’s Sports Sunday” programming block.
But was it actually a paradigm shift, or just another in a series of incremental "wins"?
I wrote an op-ed for @Sportico explaining why women’s sports need more than a themed day.
Haley Rosen retweeted
ESPN’s ‘Women’s Sports Sundays’ Show the Limits of Legacy Media - Guest OpEd from @HaleyRosen 👇
sportico.com/personalities/e… via @sportico
It’s one thing to cover every story. It’s another to generate the stories yourself.
I had the pleasure of talking with @SBJ about all the ways Just Women's Sports is leveling up our women’s basketball content in 2026 to not only meet but lead this moment.
