Luc Benyon (@HanburySt) header
Luc Benyon (@HanburySt) profile picture

Luc Benyon

@HanburySt

Scottish writer, marketing personage & content hat-wearer. Worked @ D&AD, escaped to Scotland. Contributor for @Brandingmag. #branding #advertising #copywriting

 Aberfeldy, Scotland
lucbenyon.com
Joined July 2011
  • Tweets17.4K
  • Following4.4K
  • Followers2.2K
3.8KMedia
Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)Photo by Luc Benyon (@HanburySt)
Morning, here’s my review of this year’s D&AD Black Pencils. “Each Black Pencil winner questioned the perceived values of its own medium, and attempted to creatively re-write the rules.” linkedin.com/pulse/what-make…
What makes a D&AD Black Pencil? 2020 Edition

What makes a D&AD Black Pencil? 2020 Edition

The D&AD Black Pencils for 2020 were announced last week. This gives us a chance to have a look back at the communications campaigns that have made the biggest impact in the last year.

linkedin.com
8
The nation has been reduced to comparing the size of blue lozenges.
2
189
Does anyone have a Pantone reference for the @linastores green?
1
288
Max Machen’s poster for the Glasgow Coffee Festival is a thing of beauty.
Image from Luc Benyon (@HanburySt)
1
241
Don't argue with Kieran.
Image from Luc Benyon (@HanburySt)
163
Ten years since I found a map of Westeros and was creepily excited.
Image from Luc Benyon (@HanburySt)
1
222
Does anyone else stress-buy summer bulbs?
229
Buckfast in a can is happening, people.
Image from Luc Benyon (@HanburySt)
1
6
6
3,724
The case for branding: “I had to justify it to my board; I had to justify it to myself... A rebrand gives you a new point of view and a new reason to be in the room. And it has already paid for itself.” Amy Williams, @GoodLoopHQ in @TheDrum thedrum.com/news/2024/03/07/…
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop

After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop

thedrum.com
157
Found this beautiful ‘Moon Landing’ edition of Peter Rabbit in the library. Does anyone know who the designer was? #WorldBookDay @PenguinBooks
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
214
Three decades of the English steam engine scene. theguardian.com/artanddesign…
Three decades of the English steam engine scene – in pictures

Three decades of the English steam engine scene – in pictures

For more than 30 years photographer Robin Grierson has documented the steam rallying scene in England and recalls some of the characters, devotees and performers

theguardian.com
151
Obsessed with these : theguardian.com/artanddesign…
South Korean convenience stores preserved in ink – in pictures

South Korean convenience stores preserved in ink – in pictures

Artist Lee Me Kyeoung’s drawings of small shops document a community that is slowly vanishing

theguardian.com
2
153
Who’s responsible for the Longlegs posters? So good.
Image from Daniel Benneworth-Gray (@gray)
Image from Daniel Benneworth-Gray (@gray)
Image from Daniel Benneworth-Gray (@gray)
Image from Daniel Benneworth-Gray (@gray)
3
10
1
98
9,964
This brought me so much joy 😂 #TypoTime #SillySigns
Image from Sarah Townsend | copywriter | author | speaker (@STEcopywriting)
6
6
3
69
3,820
Stella Artois has a new campaign that encourages people to steal their signature chalices. They designed a limited edition clothing line to help with... glasswear theft.
Image from Michael J. Miraflor (@michaelmiraflor)
Image from Michael J. Miraflor (@michaelmiraflor)
Image from Michael J. Miraflor (@michaelmiraflor)
Image from Michael J. Miraflor (@michaelmiraflor)
18
14
17
162
37,791
So many questions right now.
Trevor Beattie (@trevorbmbagency) profile pictureTrevor Beattie@trevorbmbagency23 Jan 2024
Fucking Hell. youtu.be/5ECKXNFUUjE
M&S Food "Value anthem" (in-house)

M&S Food "Value anthem" (in-house)

For more Campaign video, visit: www.campaignlive.co.uk/videoSubsc...

youtube.com
1
240
The Anya Hindmarsh Village Store - Ordinance Survey themed.
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
1
8
468
Challenger brand done well
Image from Nathalie Vincent (@awlilnatty)
Image from Nathalie Vincent (@awlilnatty)
Image from Nathalie Vincent (@awlilnatty)
5
17
3
256
29,125
Catan: New Energies A new version of Settlers of Catan challenges players to build renewable energy infrastructure.
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
2
288
Fun little end of year project for @TfL — Mind The Gap is a podcast celebrating the design and innovation of the world's most iconic transport network, 160 years old this year. link.chtbl.com/TfLMindTheGap
Image from Craig Ward (@MrCraigWard)
Image from Craig Ward (@MrCraigWard)
Image from Craig Ward (@MrCraigWard)
Image from Craig Ward (@MrCraigWard)
1
4
64
5,299
It’s beginning to look a lot like Christmas by Edith Pritchett
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
Image from Luc Benyon (@HanburySt)
1
248
Load more