Cheryl Lubbert

Big news: Health Perspectives Group is now Reverba. Why? Because we believe our name should represent the full potential of amplifying individual health experiences to maximize impact. We are the future of health engagement hpgllc.co/zwnnmb #HPGisNowReverba #reverbarate

Can I tell you how excited I am right now? Our team has been amplifying patient experiences since 2002, but unifying as Reverba has us poised to break the sound barrier! Let me explain how... #HPGisNowReverba #reverbarate #biopharma reverba.com/blog/lets-get-lo…

Innovative patient recruitment strategies are essential for ultra-rare disease studies, but here's the thing - they also reduce costs and time to endpoints for other types of #clinicaltrials hpgllc.co/rf5vhn

Including patient voices in #healthcare conferences = increased information flow and deeper engagement on social media? Seems like maybe more of this should be going on 🤔 hpgllc.co/7x6z4w

More data transparency = improved health equity + better care. Winning combination, provided the right privacy measures are in place hpgllc.co/68rzit

“We have really redefined what it means to be citizen scientists. We need to listen to patients’ voices in guiding where science goes.” #LongCOVID spotlighting the fraught but essential relationship between patient advocates and the medical establishment hpgllc.co/goza3c

One person's health story has the power to... a) create broad public awareness b) offer hope & inspiration to others c) motivate cutting-edge research d) all of the above Easy. Tougher: how is your organization amplifying people's health experiences? hpgllc.co/mg18xa

#Healthcare Brands take note: real patients will always be your most impactful advocates. Punky Brewster is a close second. hpgllc.co/o0z3ya

People do not all approach decisions about health the same way - effective engagement should include a variety of messaging strategies to ensure that one of them resonates. patientengagementhit.com/new…

The pandemic has raised patient expectations around proactive, relevant communication from their doctors. Think that expectation extends to anyone else engaging them around their health? #patientengagement #levelup hpgllc.co/8z5es6

Now that's a #patientengagement campaign with some soul hpgllc.co/7eycbz

Digital therapeutics are gaining momentum and they're poised to play a critical role in engaging populations that have been excluded from traditional care. hpgllc.co/uwzbw5

Taking out the guesswork ≠ skipping meaningful discussions between patients & doctors about which treatments are right for them based on many different factors. hpgllc.co/wg026z

Biggest challenge for a brand launch? Creating awareness. That's no secret, but overcoming it by building a Pre-approval Network of patients is one of the better kept ones. Scott Lerman explains how it works in this post. hpgllc.co/e9o4mi

We know people who share their health stories feel less isolated, but can it also lead to better health outcomes? How about a new kidney? hpgllc.co/f6er5t

The less common a diagnosis, the more important it is for patients to see their experiences reflected. Nicely done, @JazzPharma hpgllc.co/l0t5l2 #patientengagement #patientexperience #smallcell #lungcancer #oncology

There's no substitute for connecting with someone who understands what it's like to live with your health condition. Need an example? We'll just leave this here. hpgllc.co/k3t803 #peersupport #peertopeer #patientengagement #patientexperience

Minority groups have very legitimate reasons to be wary of #clinicalresearch - they also stand to benefit from representation in the development of new treatments. Improving trust starts with engagement by their health team and their communities. hpgllc.co/b5dmw0

Features that encourage people to proactively manage their health and communicate about it with their health team more often? Sounds like a pretty good idea to us. hpgllc.co/wti8ns #patientengagement #healthtech

Key takeaway? We should be evaluating advances in technologies based on their potential to enhance, not replace, how people engage with patients around their health. hpgllc.co/po4clp