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Marketing Strategy #2 (steal this)
Project highlight: @world_xyz
Whoever runs World’s X page deserves a raise.
They managed to create genuine curiosity before people even knew what the product was.
It started with the simple phrase:
“𝗪𝗵𝗮𝘁 𝗶𝘀 𝗪𝗼𝗿𝗹𝗱?”
Instead of rushing to explain everything,
they let people wonder what the hell World was.
And that curiosity kept building.
-People started speculating.
-People started asking questions.
-People started talking about the project without the team having to say much.
Then came the reveal.
And they didn’t stop there.
They teased an airdrop through another simple idea: following World could get you an airdrop spot.
CT went crazy.
Then they teased the airdrop date, which brought even more followers, engagement and speculation.
They basically built the brand around teasers, mystery and speculation.
And it worked.
The interesting part is that none of this required some crazy marketing funnel.
They simply understood one of the most important things in marketing:
attention is valuable, but maintaining it is even harder.
A lot of brands know how to get attention for a day.
Very few know how to keep people curious long enough to keep coming back.
World did.
Brands need to learn how to leverage a good social media Intern,
Because sometimes the person behind the account can be just as important as the marketing budget.
Every good product deserves attention.
Marketing Strategy #1 (steal this)
Project highlight: @fomo
Great marketing starts with the product marketing itself.
FOMO understands this.
> They make social trading a core part of the experience,
with trader activity, P&L, leaderboards and everything that naturally creates that FOMO feeling.
> They turn the product into content. UGC, product walkthroughs, motion graphics, feature updates and trader highlights.
> They don’t just rely on X.
Their Instagram and TikTok content shows the product from different angles, from founder POVs to weekly Clan highlights and creative content around what the app stands for.
> They make the community part of the marketing too.
Traders, Clans, wins and leaderboards give people something to participate in and share.
And they’re constantly improving the product and expanding its ecosystem, giving them even more things to talk about.
These are everything that makes FOMO’s marketing worth emulating
The product, community and content all connect with each other.
do you want more of these series?
HeartyFgs retweeted
this month I closed a deal with a new supplier in my line of work, and in my effort to turn in over quickly (to please the supplier) I've been showing up on CT less
nevertheless I was still able to:
> make a couple bucks from NFTs
> earn smol creator fees on my launched token on Arc
> average 6 hours of sleep (on most days)
> meet up with the deadline on a campaign I participated in
> stay consistent with workouts lol
> send a couple cold dms ⏳
overall it was a bittersweet month coz I secured a deal irl and made less internet monies, but hopefully next month's gonna be better
my september recap:
• earned multiple 3 figs
• got recognized by World
• a lot of people loved my Marketing content
• got connected with top projects
• marked safe from Arc
• started working-out
• learnt more skills
• started building my portfolio website
it was a good month so far, Uptober would be 10x better for us.
what about you?
Crypto marketing in 2022:
- YouTube channels
- Discord collabs
- shilling / community raids
- paid KOLs with large following
- crypto blogs
Crypto Marketing in 2026:
- Founder-led strategy
- creator-led campaigns
- UGC / Brand-led strategy
- GTM / creative agencies
- crypto events / IRL activities
A lot has changed over the years,
This is the Creators Golden Era, lock in.
My September recap:
- graduated Uni
- earned 4 figs
- marked safe from memes and NFTs
- got really stressed this month
- locked in hard on my skill
- client happy with results so far
- marked safe from Arc
- averaged 5hrs of sleep a day
we’re winning so much in Uptober.
what about you?
HeartyFgs retweeted
my september recap:
• earned multiple 3 figs
• got recognized by World
• a lot of people loved my Marketing content
• got connected with top projects
• marked safe from Arc
• started working-out
• learnt more skills
• started building my portfolio website
it was a good month so far, Uptober would be 10x better for us.
what about you?
my september recap:
• earned multiple 3 figs
• got recognized by World
• a lot of people loved my Marketing content
• got connected with top projects
• marked safe from Arc
• started working-out
• learnt more skills
• started building my portfolio website
it was a good month so far, Uptober would be 10x better for us.
what about you?
HeartyFgs retweeted
Product marketing in crypto is:
60% distribution
40% branding
Branding makes people remember you.
Distribution makes sure they see you in the first place.
Most brands are pretty good at distribution.
But their branding? Complete AI slop.
Which crypto project do you think has cooked on both sides?
Product marketing in crypto is:
60% distribution
40% branding
Branding makes people remember you.
Distribution makes sure they see you in the first place.
Most brands are pretty good at distribution.
But their branding? Complete AI slop.
Which crypto project do you think has cooked on both sides?
this is just too sad,
Bro had plans just like everyone else,
I’m completely short of words right now,
Fly high champ. 🕊️
health is the real wealth guys.
I lost my friend @Le_vite1 yesterday.
I was at home when they called me and told me he was gone.
I couldn't believe it until I saw his dad and mom crying.
That's when it hit me.
This wasn't a dream. This was reality.
The last time I saw him was on Sunday. He was so weak and tired, but I kept believing he would be alright.
I guess sometimes life tests your faith in ways you never expect.
My best friend.
My brother.
My closest bro.
Gone.
I cried so much yesterday that I don't even know if I have any tears left.
I keep asking myself why?
He was only 21.
No wife.
No kids.
No house.
No car.
So much life still ahead of him.
I'm grateful I got to know you. I'm grateful I got to call you my friend.
One day, people may stop talking about you, but I'll never forget you.
Rest well, bro.
You will forever have a place in my heart. 🕊️
Hiii @jbfxdotme
saw you’re hiring for marketing roles.
I work across crypto marketing, creator campaigns and growth,
and I’ve been building a strong network of creators, KOLs and people in the space.
I can also help with recruiting and managing affiliates, setting up campaigns, tracking performance and finding new distribution opportunities across sport, trading, crypto communities.
I’m constantly researching, testing ideas and looking for new ways to get products in front of the right people.
give me a shot ser.
HeartyFgs retweeted
If you had a gun to your head and had to decide whether this video was made by AI or not…
Would you survive?
If you had a gun to your head and had to decide whether this video was made by AI or not…
Would you survive?
HeartyFgs retweeted
quick question,
why do Creators start their paid post with “Gm” ?
Is that really the right way to make sponsored contents?
these 50 people are the ones I goon to everyday,
If you’re not here, you’re not sexy enough.
show me yours
quick question,
why do Creators start their paid post with “Gm” ?
Is that really the right way to make sponsored contents?
HeartyFgs retweeted
Just putting this out here:
This user is a cracked growth / creative marketer who genuinely loves what he does and is obsessed with researching, learning, and getting better every day.
Great work ethic, disciplined, vibeful, and professional.
If your project has a spot or opportunity where I can contribute, I’m open to conversations.
Just putting this out here:
This user is a cracked growth / creative marketer who genuinely loves what he does and is obsessed with researching, learning, and getting better every day.
Great work ethic, disciplined, vibeful, and professional.
If your project has a spot or opportunity where I can contribute, I’m open to conversations.