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HELIKA

@Helika_AI

Engage, retain, and deepen fandom with AI mascot characters.

 Toronto, Canada
helika.io/
Joined February 2023
  • Tweets3.3K
  • Following224
  • Followers12.7K
1.2KMedia
Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)Photo by HELIKA (@Helika_AI)
Shoppers who chat convert at 12.3 percent. Those who do not, 3.1 percent. That is roughly four times, from the same traffic. And the ones who come back and chat again spend 25 percent more. Talking to a shopper sells more than showing them a page. Rep AI, 2025.
Image from HELIKA (@Helika_AI)
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With Helika, your brand gets a character and a voice, the one a shopper actually wants to talk to while they make up their mind.
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Two thirds of shoppers now expect online shopping to feel like a conversation. Among younger ones, closer to 80 percent. They want to be guided the way a good shop assistant guides you. Ask a question, get a real answer, land on the right thing. A catalog cannot do that. A character can. Coveo, 2026.
Image from HELIKA (@Helika_AI)
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@Helika_AI gives your store a character and your brand a voice, the kind of help a good shop assistant gives, at the scale of every visitor at once.
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Half of shoppers walk away from a purchase because nobody answered their question fast enough. It is rarely about price or shipping. It is the question that just hangs there. Answer it and conversion climbs 157 percent. Forrester, PowerReviews.
Image from HELIKA (@Helika_AI)
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Helika gives your store a character and your brand a voice, so the question gets answered in the moment and turns into a sale instead of an exit.
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🧟 MASK HAS ENTERED THE DISCORD. One of the survivors from Undead Blocks, Mask, has joined our Discord as part of a new AI character pilot with @Helika_AI. Got questions about Undead Blocks? Mask is always around to help or just hang out & chat. Come by & say hello to Mask. 👋
Image from Undead Blocks (@UndeadBlocks)
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Heading into Black Friday, shoppers used the assistant in about four of every ten sessions. They made two thirds of the purchases. Almost all of the season's growth came from them. When the day is hardest, the shoppers with help are the ones who leave with something. Sensor Tower, 2025 holiday.
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This is where a brand character earns its place. It picks up what a shopper is really after, moves them past the doubt, and talks like a friend who knows the store. Helika gives a brand character the ability to talk, remember, and act inside a chat. The peak is close. Come see what one can do.
Image from HELIKA (@Helika_AI)
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Shoppers who used one retailer's online assistant spent close to five times more. Part of that is intent. People who open a chat often arrive ready to buy. The rest is what the assistant does with that intent. It listens, then it shapes the whole visit around what it heard. A search bar cannot do that. A character can.
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It hears what a shopper wants and builds the visit around it, in the brand's voice. Helika gives a brand character the ability to talk, remember, and act inside a chat.
Image from HELIKA (@Helika_AI)
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Shoppers do not leave over the product. They leave over a surprise. Among shoppers who abandon for a reason they can name, about half blame a cost that showed up at checkout. Shipping, tax, fees. The shopper trusted a price, then watched it move.
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A shopping companion can name the full cost up front, in the brand's voice. Helika gives a brand character the ability to talk, remember, and act inside a chat. Baymard Institute, February 2024 survey.
Image from HELIKA (@Helika_AI)
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Seven in ten carts get abandoned. 2006: 59.8 percent. 2025: 70.19 percent. Retail spent twenty years making checkout faster. One page checkout, express pay, wallets, one tap. Paying got easier. Deciding did not.
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Search answers a query. It does not help a person decide. A shopping companion works the stretch before the cart, while the shopper is still making up their mind. Helika gives a brand character the ability to talk, remember, and act inside a chat.
Image from HELIKA (@Helika_AI)
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The Michelin Man has been around since 1898, one of the oldest brand characters still in use. He started out plump and almost sinister: cigar, glass in hand, nicknamed the road drunkard. Over the decades he dropped the cigar, the drink, and the pince-nez, took up sport, and turned friendly. The look and attitude were reinvented again and again, and the character held. By Michelin's own count, around 90 percent of the world still recognizes him. That is the difference between a character and a logo. One marks a product. The other carries a relationship you can update for every era.
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In 2018, the Philadelphia Flyers introduced Gritty. Within 24 hours he was the number one trending topic online. A 7-foot orange monster became a city symbol, a meme, and a merch machine. That's what a character with a real personality does.
🤖 Made with AI
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🦁 Cannes Lions is underway, and Anton @BHelika and Max @bigdog_max are on the Croisette. A whole festival about creativity and what audiences want next, and we brought the part where the characters talk back. Around? Come find us.
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In January 2023, Mars put the M&Ms spokescandies on an "indefinite pause" and handed the brand to Maya Rudolph. The internet revolted. A sibling brand "sent thoughts." A petition to save Green topped 20,000 signatures. Three weeks later the candies returned at the Super Bowl. Planned all along. That's the leverage of a character your audience will defend.
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Helika is heading to @Cannes_Lions. Anton @BHelika and Max @bigdog_max are on the ground June 22-26. If you work on brand characters, fandom, or keeping audiences engaged between releases, come find us.
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