Hitendra R. Patil (@HitendraRPatil) header
Hitendra R. Patil (@HitendraRPatil) profile picture

9× Top 100, Accounting Today. Author, True Advisor® (2026). I advise CPA firm owners building advisory practices, and the vendors trying to sell to them.

Miami, FL, USA
Joined May 2011
Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)Photo by Hitendra R. Patil (@HitendraRPatil)
Accountants: What’s the worst news you’ve ever had to deliver to a client? How did you open the call?
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CPAs and Accountants: You have explained profit versus cash to clients a hundred times. Your website still calls you a bookkeeper. Fix that in about a minute with TrueCAS™. #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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“So, what do you do?” Your CAS prospects ask it daily, not to you, but to your homepage. You’re not there to help, so they find the answer alone. Discover what your site tells them. Free.
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CPAs and Accountants: "Full-service accounting and advisory." Every firm in your metro says a version of that line. A prospect reads it and feels nothing. TrueCAS™ shows you the line to change. #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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Accountants: Ever had a client hug you? Tell me what you’d done.
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CPAs and Accountants: Your homepage works 24/7, meets every prospect before you do, and has never once been reviewed. Give it its first review. Free, about a minute: TrueCAS™ #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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Accountants: If SI did all your work flawlessly next year, would your clients miss anything? What?
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CPAs and Accountants: Existing clients buy your advisory because they know you. New prospects only have your website. If the site says compliance, the prospect never becomes a client. TrueCAS™ reads it like a prospect. #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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What’s the strangest gift a client ever gave you? Fruitcake counts.
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CPAs and Accountants: Your best referral this month looked you up, read your homepage, and went with someone else. You will never see that one in your pipeline. See what they saw: check out TrueCAS™ #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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Name one thing you do in a client meeting that would look strange on a job description.
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CPAs and Accountants: Two firms, same services. One sells advisory with ease. The other cannot give it away. Same skill, different positioning. See where yours lands, check out TrueCAS™ #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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AI can reconcile 400 accounts before lunch. Has it ever talked a nervous owner out of a bad decision?
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CPAs and Accountants: Your best advisory work lives in client meetings. None of it lives on your website. A prospect only sees the website. TrueCAS™ reads it the way they do. #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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What did you say in the meeting that actually won your best client? The exact words, if you remember them.
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CPAs and Accountants: You raised your rates, and your advisory still will not sell. Your price may be fine. The thing dragging you down is a homepage that still reads like a tax shop. See how it reads with TrueCAS™ #cpa #accounting #taxprep #digitalmarketing #CAS #TrueCAS
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