InModo25

Spending more on Google Ads but not seeing more sales? The campaigns might not be the problem. Before a single ad goes live, one thing decides whether your account succeeds or fails: accurate conversion tracking.

Your CPCs creep up. Conversions start dropping. Nothing’s changed on your end, what’s going on? It’s a new competitor bidding in your space. The problem is, most accounts don’t catch it until performance has already taken a hit. Read the blog 👉 hubs.la/Q04B_bQX0

We believe collaboration is our route to future growth, and this person has gone above and beyond: sharing ideas seamlessly, supporting each other through challenges, and achieving amazing things together. This year, our top collaborator is Elizabeth, congratulations 🌟

News this week: 🖼️ Google Ads adds image and video options to PMax 🔥 Google Search ranking volatility gets heated 🔍 Google envisions search absorbed into agentic layer 🧪 Rank trackers implement safeguards against "poisoned" search results And more, hubs.la/Q04Ch6w-0

Your Google Business Profile isn’t a “set it and forget it”. Plenty of businesses fill it in once, add photos and never touch it again. Meanwhile, competitors who post updates, add fresh images and reply to reviews show up in the map pack when local customers search.

Spending more on Google Ads every month but still not seeing the results? The problem might not be your campaigns at all. Read the full guide 👉 hubs.la/Q04BfdV50

🏆 Hotshot: an important and exceptionally able person That’s Google’s definition, but at Modo25 we just call her Annika 👏

In this week's news:   💸 You can now choose where your Google Ads budget goes 📢 Meta introduces new brand advertising formats 🔗  Google puts inline links higher in AI Search   🐼 Prediction model warns of a major panda-style core update And more, hubs.la/Q04BwD6m0

Our CRO team had a great afternoon at the Webtrends Optimize Partner Day in London yesterday! 👋 It was great to catch up with the team, hear the latest business updates, see what they’ve been working on since the last event and get a sneak peek at the roadmap ahead.

Search intent is still hard to beat. When someone types "black loafers" or "dance schools near me", they're ready to buy or book. But CPCs keep rising, even your own brand terms cost more as competitors bid on them.

Peak doesn’t wait, so neither do we 🚗 Today the team is in Derby with SGS, getting in sync on peak planning before the busiest season of the year kicks off. Here’s to a strong Q4 together 🤝

A potential customer is standing on the high street, phone in hand, searching for exactly what you offer. But it's your competitor who shows up first 📍 Read the full guide 👉 hubs.la/Q04zzkHV0

🏆 Modofest Awards 2026: Client Growth of the Year This award celebrates the hard work it takes to help a client grow with us, and to make sure they have the best possible experience along the way. And this year's winner is… The Fragrance Shop team! 🎉

In this week's news: 💻 Google completes September 2026 spam update 🤖 Building advertising for the way people use AI ✍️ Google adds automatic text overlay to Demand Gen ads 🪪 Google adds fake author warning to helpful content guidance And more, hubs.ly/Q04zTh2f0

Checking in on your competitors once a quarter? 👀 Your competitors are telling you how to win, but are you listening? Competitor data can tell you which keywords they're bidding on, and how your account really compares to the rest of your category.

Clicks cost more than ever, competitors are bidding on your brand, and Google's recommendations keep nudging your budget. It's no wonder so many businesses are asking whether Google still pays off. Read the full blog here 👇 hubs.la/Q04ySyDS0

🏆 UK Ecommerce Business Personality of the Year 2026: John Readman   We're so proud to share that our Founder and CEO took home the award at the UK Ecommerce Awards last week. Huge congratulations, John. Well deserved 👏

September was all about our people. 🛍️ eCommerce Expo We went to London to chat all things ecommerce. 👋 We welcome Lauren as our new SEO Account Manager. 👶 Our Head of PPC, welcomed his first son this month. 🏆 We celebrated the team at our annual Modofest awards.

In this week's news: 💻 Google Ads will automatically pull promotions from advertisers’ websites 👩‍👦‍👦 Google Gemini adds UTM parameters for referral attribution 📹 Meta turns creator Livestreams into paid ads 📱 Google desktop CTR fell in Q2 And more, hubs.la/Q04z7hkQ0

Brought PPC in-house to save on management fees? What gets missed is what disappears the moment specialist management stops: Premier Partner access to new ad platform features, and the cross-account pattern recognition an agency builds from running hundreds of campaigns.