Your Email Marketing Army. Full-Service #emailmarketing agency. Design & Code. Campaign Management. Email Audits
United States
Joined April 2016
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InboxArmy retweeted
Email Marketing Fact:
58% of all email users start their day by checking their email.
Test sendint your emails early in the morning (6AM - 9AM).
InboxArmy retweeted
Revenue for the Past 30 Days for One of Our Clients:
📩 Email-driven revenue: $129,822
🚀 67% increase from before!
Result of smart strategies and dedicated hard work. 🔥
#emailmarketing #inboxarmy #clients #emailgeeks #revenue #email
InboxArmy retweeted
Someone abandoned their cart?
Send them this email:
>> You left something behind!
>> List the items inside their cart
>> Would you like to complete your purchase?
>> CTA to Proceed to Checkout
Don’t leave money on the table.
InboxArmy retweeted
The 80/20 rule is real.
This is the 20% of email marketing efforts that bring 80% of the results.
Bookmark to optimize your results ⤓
InboxArmy retweeted
Check out the article for email marketing segmentation secrets and how tailoring emails to specific groups can supercharge success.
linkedin.com/pulse/unlocking…
#emailmarketing #inboxarmy #blog #emailgeeks #email
InboxArmy retweeted
In email marketing, you have 3 main tasks:
1. Get the email opened
2. Hold the reader's attention
3. Convince them to take action
That's it.
Strip away all the fluffy advice and your writing will be way more effective.
InboxArmy retweeted
Email Marketers:
Make sure your email has ONE primary goal.
Don’t ask them to buy a product…
And read your blog…
And share a tweet.
One primary goal. One purpose. One CTA.
This is how you create effective emails.
InboxArmy retweeted
Gmail's New Rules: Why Your Emails Need Digital Locks
Gmail's urging better email security. They're using checks like digital locks, DKIM and SPF.
Now, all emails to Gmail need these locks. Don't risk rejection - ensure your email setup is correct.🚀
#emailsecurity #inboxarmy
InboxArmy retweeted
Quick Copywriting Tip
Talk about benefits in the present not the past.
So instead of:
• This produced an endless supply of leads.
You’d write:
• This produces an endless supply of leads.
As your audience wants to know it works now.
InboxArmy retweeted
Audience First: Beyond Compliance📧
➡️It's about people, not just rules
➡️Engagement matters
➡️Trust is key
➡️Put your recipients first
➡️Tailor your message
➡️Be clear
➡️Listen to feedback
➡️Keep it simple
➡️Stay focused
And watch your messages shine!
#email #inboxarmy
InboxArmy retweeted
People focus on email design, but strong copy is key.
Great writing captivates and drives action.
Before investing in design, get your copy right.
In email marketing, words can win over looks.
InboxArmy retweeted
If you want your writing to grab and keep the prospect's attention...
Keep in mind that people love books, TV shows and movies with plenty of ACTION.
So embrace the mindset of being an ACTION copywriter.
Don’t just present static facts, assertions and explanations.
Sure, you can do all that. But do it in the context of people actually DOING and EXPERIENCING things.
Best of all, bring in conflict, such as clashing ideas or viewpoints… the struggle to develop the product… the battle between the prospect achieving or not achieving what they desire.
Legendary copywriter Eugene Schwartz suggested watching the highest-grossing action movies and noticing how they keep you riveted for hours.
One of the things they do, for example, is to have a fight break out — or something blow up — every few minutes.
Do likewise, he recommended, in your writing.
When you review your copy, don’t just look at what is being said.
Look at what is HAPPENING.
InboxArmy retweeted
The 7 types of emails every Ecom store should send:
1) Welcome emails
2) Referral emails
3) Re-engagement emails
4) Promotional emails
5) Abandonment emails
6) Upsell and Cross-sell emails
7) Customer appreciation emails
Master these and you’ll make a lot of money.
InboxArmy retweeted
My biggest takeaway from the recent Apple summit:
Apple is 80% marketing and 20% manufacturing.
The lesson is obvious.
InboxArmy retweeted
Best-selling items back in stock?
Your customers NEED to know.
Copy our Back in Stock flow framework below.
(Bookmark this)
InboxArmy retweeted
Marketers,
Here are 6 storytelling elements you can leverage to make your marketing campaigns more engaging and memorable.
Bookmark this!
InboxArmy retweeted
Email Marketing Fact:
The P.S. section of your emails is massively underrated.
Some things you can include:
- Final CTA
- Testimonials
- Guarantees
- Important Reminders
Don’t let this real estate go to waste.
InboxArmy retweeted
Want better Email Deliverability? Here's what we do for our clients
• Setup a Custom Sending Domain
• Set up SPF, DKIM, & DMARC
• Regular list cleaning
• Mix HTML and image emails
• Ask for reply emails
• Domain health checks
Your emails need to hit the primary inbox.
InboxArmy retweeted
Landing page MUSTS (for paid offers).
Above the fold:
→ CTA
→ social proof
→ image or video
→ promise/outcome
→ authority/credibility
Copy:
→ objections handled
→ pain points addressed
→ transformation outlined
→ outside proof of concept
Features:
→ shown with benefits of each
→ image/video to help visualize
→ value of that feature alone
→ some shown as bonuses
About Me:
→ prove credibility/authority
→ tell your story in <5 sentences
→ picture of yourself (personable > professional)
→ emphasize your unique edge
Social Proof:
→ write out potential objections of target, have 1+ piece of social proof that addresses each
→ video > written w/picture > screenshot > written w/no picture
→ add around CTAs
Guarantee:
→ unique
→ wows them
→makes them feel secure
Offer Stack:
→ images of all features combined into one
→ value of everything displayed and crossed out
→ actual price written next to CTA
→ summary of offer above CTA
FAQ:
→ handle all possible objections
→ answer frequent questions (duh)
→ position yourself higher than competitors in specific questions (ex: How do you compare to other ___?)
CTA:
→ action based
→ color that stands out (red, green, orange, etc.)
→ social proof nearby (rating, review, results)
→ security badges don't hurt (safe & secure signup, VISA, PayPal, etc.)
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