We're a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen.
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Joined April 2009
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🤝 What do agencies need from technology partners?
@WPP's Devon DeBlasio explains why collaboration, interoperability, and control over decisioning matter.
More on how industry partners are working together in our #AWNY26 panel recap: bit.ly/4sjhtVK
📈 Better alignment between buyers and media owners can lead to smarter programmatic deals.
LG Ad Solutions' Andrew Tint shares how audience intelligence can improve outcomes.
More on the role of collaboration and interoperability in our #AWNY26 recap: bit.ly/4sjhtVK
Skip the intro or watch every time? 📺
James Wilhite and NBCUniversal’s Kristina Shepard weigh in on the great streaming debate and what’s shaping the future of streaming TV.
Catch their takes, then watch the full episode: bit.ly/4hkY2Zo
💡 AI models are only part of the equation.
@WPP's Devon DeBlasio shares how signals, data, and past performance inform smarter decisions and stronger outcomes.
Check out our #AWNY26 panel recap for more on AI and the future of programmatic: bit.ly/4sjhtVK
🎯 Flexibility is critical for marketers looking to activate the right audiences at scale.
@Experian and Index are bringing data activation to the sell side, giving marketers more options across first-party, custom, and partner audiences.
Hear more from Chris Meredith. ⬇️
📺 Gracenote's Bill Michels shares how greater visibility into what's on screen can inform smarter decisioning across streaming TV campaigns.
Read our #AWNY26 recap on how sell-side decisioning puts richer signals to work closer to the impression: bit.ly/4sjhtVK
💡 What's next for agentic advertising?
At #IndexExplains Live in NYC, industry leaders shared how they're putting AI agents to work today and why governance, interoperability, and stronger data foundations are essential to scaling adoption.
#ProgrammaticAdvertising
⚡ What happens when quality signals move closer to the decision?
Wandrille Leroy of @doubleverify shares how working with Index brings quality, measurement, and optimization earlier in the programmatic value chain, with one integration across multiple DSPs. ⬇️
Beyond the hype, what should marketers know about agentic AI?
Join WPP Media, DIRECTV, dentsu, Omnicom, and Index at Index Explains Live in NYC on October 22 for a practical look at what's taking shape today.
Request an invite: bit.ly/4rBb1Jw
🤖 Your programmatic marketing starter kit for the agentic era.
Join leaders from WPP Media, DIRECTV, dentsu, Omnicom, and Index at Index Explains Live to get practical about what agentic AI means for brand and agency marketers.
Request an invite: bit.ly/4rBb1Jw
🕵 Closer collaboration between Amazon DSP and Index is helping bridge the gap between buyers and sellers.
Hear from @AmazonAds’ Chris Conetta on how closing that gap and greater transparency is driving a 400%+ increase in discretionary deal spend through Amazon DSP.
📚 What would Lauren Wetzel of @WPP do outside advertising? Her answer involves children’s books, story time, and wine for the parents. 🍷
That’s not all she shared on #InnovatorsUnscripted—watch for her takes on AI, sell-side decisioning, and ROI: bit.ly/44sLV4U
Every millisecond counts in programmatic. ⚡
Kristina Gubanov shares how Index Cloud helps partners evaluate more opportunities, make better use of decisioning time, and reduce infrastructure waste.
See how a live test cut bid response time by 98%: bit.ly/4AYJpSQ
ALT “By collapsing the distance between our decisioning layer and the impression, Index Cloud lets us focus on making the best decision for the best performance.” Shane Shevlin, Co-Founder and CEO Bedrock Platform
ALT “At the same time, we retain full independence of how we decision on an ad, with our code remaining private and under our control.” Shane Shevlin, Co-Founder and CEO Bedrock Platform
What stood out at Advertising Week New York?
From AI in action to smarter decisioning at the origin of the impression, we caught up with leaders from WPP, LG Ad Solutions, Gracenote, and Index Exchange to hear their biggest takeaways.
▶️ Watch now.
The Advertising Week New York energy was real this week! 🗽
☁️ From the momentum behind Index Cloud and sell-side decisioning to big conversations about what’s next for programmatic, there was a lot to be excited about.
Check out a few of our favorite moments from the week!
What changes when predictive intelligence can act earlier in the supply path?
With Index Cloud, inPoweredAI can run its models directly inside the exchange to identify high-value impressions before bids reach the DSP.
🔗 Learn more: bit.ly/4AZKpGA
🤖 Made with AI
At #AdvertisingWeekNewYork, Alex Gardner joined leaders from LiveRamp, OpenAI, and Paramount to discuss how richer signals can help marketers understand and act on the moments that matter as consumer journeys become less predictable.
☁️ We were on (Index) cloud nine at BOOM!
We came together with our customers and partners to toast a big year for the award-winning Index Cloud, the momentum behind sell-side decisioning, and what’s ahead for programmatic.
Thanks to everyone who celebrated with us!
At #AdvertisingWeekNewYork, Catherine Patterson joined leaders from LG Ad Solutions, @WPP, and Gracenote to discuss how bringing intelligence closer to the impression can put richer signals to work earlier, helping buyers make smarter decisions and drive stronger performance.
Chalice AI brought its custom decisioning directly into the exchange through Index Cloud.
Working with @dentsu_global, the approach helped a global hotel brand reduce cost per booking by 41% and increase bookings by 14%.
Read the case study: bit.ly/4i4gzJl
