Toys"R"US has announced the opening of 120 stores across the U.S., the biggest expansion in nearly a decade New stores are opening due to the surge in adult shoppers looking to buy toys

Sep 18, 2026 · 6:00 AM UTC

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@InternetH0F
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A beautiful baby is born.
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The ToysRUs kids grew up obtained adult money and can now buy things at ToysRUs. Full circle.
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Adults buying toys they wanted as kids is literally a documented economic behavior, "nostalgic consumption" drives billions annually.
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They really kept the promise 😂😂😂
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@InternetH0F
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They need to bring that toys r us in times square back
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Geoffrey really waited for an entire generation to grow up, get jobs, and start buying their childhood back.
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They all want to buy the new Bike Tyson
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They’re just going to become large Pokemon Trading Card stores, aren’t they?
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The "kidult" economy is completely reshaping retail. Grown adults buying lego, trading cards, and collectibles out-spent parents enough to reverse a decade of decline. Massive move
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geoffrey is an icon
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I'm not sure I'll find the kinds of toys I'm looking for at Toys"R"Us
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If adults are driving it, I would love to see them play homage to older Geoffrey designs.
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They should have kept the one in time square fucking dummies
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Those kids aren’t kids anymore. They’re out here looking at apartments.
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“Also, bring back the orange price tags, please.”
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Honestly if Pokemon scalpers are what resurrect ToysRus. I’m in!
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Also bring back those catalogs around Christmas where kids or adults select the toys they ask for Christmas as gifts ❤️
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Adults really said “Our time to buy toys”
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LETS GOOO!! Now if I ever have a kid I can show them the experience of going to the toy store after watching a movie in theaters
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Nostalgia really reviving a whole company
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the kids that love toys back then now have enough money to afford all their toys. The question is gonna be the next gen
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I can’t tell if this is a good or bad thing
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IF TRUE, WELCOME BACK GEOFFREY!!!!
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On one hand, maybe Hasbro will finally do exclusives with someone other than shitass Target. On the other hand, this’ll be the same story all over again. Adults’ll get all the cool widgets while actual kids are pushed out of their own hobbies and given screen addictions instead.
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@InternetH0F
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YES! GONNA GET MY BIRTHDAY CROWN AGAIN!
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Toys R Us coming back because the kids grew up and kept buying toys is a pretty perfect plot twist
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A saw a pop up at the mall last Christmas and bought shit for literally nobody. I just want them to bring the magic back for the little ones the way we had it growing up.
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I sometimes just walk in the toy aisle at Target just to see how silly kid toys are now a days. Back in my days we had blah blah blah blah blah.
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Adult shoppers looking to buy toys for their kids, right?
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Turns out millennials weren’t killing Toys “R” Us. They were just waiting to become the target demographic 💀
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How much do you want to bet shit’s just going to be filled with Pokémon. ✘ Toys “R” Us
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THE GOAT IS FINALLY BACK LTFGG!!!
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And we’re back 🙌
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