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Ipsos Connect

@IpsosConnect

Ipsos Connect, a specialized practice of @_ipsos, helps clients amplify how media, brands & consumers connect through compelling content & great communications

 Paris, France
ipsos.com/connect/
Joined September 2008
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  • Followers4K
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Photo by Ipsos Connect (@IpsosConnect)Photo by Ipsos Connect (@IpsosConnect)Photo by Ipsos Connect (@IpsosConnect)Photo by Ipsos Connect (@IpsosConnect)
Do you know what is in store for the future of Digital Advertising? Phil Shaw discusses here. youtu.be/whTEwaLBFYc via @YouTube
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Brand Growth: More People, More Often or Both? A great question, which is answered here: ipsos.com/en/brand-growth-mo…
Brand Growth: More People, More Often or Both?

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.

ipsos.com
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Find out how Audience Measurement 5.0 is Pushing the Boundaries. Read or view here: ipsos.com/en/audience-measur…
Audience Measurement 5.0 - Pushing the Boundaries

Audience Measurement 5.0 - Pushing the Boundaries

We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total unders...

ipsos.com
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Do you know how BVC can help you build your brand? Find out here with Alice’s story youtu.be/pc2zjUMYWCY via @YouTube
How BVC can help you build your brand – Alice’s story

How BVC can help you build your brand – Alice’s story

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

youtube.com
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One way to grow your brand? Understand your brand's Occasion Based Equity. Dave Hannay discusses here: youtu.be/2qrxwlGc6GA via @YouTube
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Dave Hannay talks about how Brand Value Creator can help you grow your brand. Watch here: youtu.be/4UG1BOu6iIU via @YouTube
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Ipsos Connect retweeted
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Ipsos Canada@IpsosCanada11 Dec 2017
In today's market, #brand purpose matters - but don't forget this cardinal rule: People will choose a good product over a good cause. Discover more insights here with @IpsosConnect ow.ly/XRMz30h6sBm #MRX
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Do you know your purpose and the point of you? Ipsos Connect's Samira Brophy discusses brand purpose here: ipsos.com/en/brand-purpose-w…
Brand Purpose: What’s the Point of You?

Brand Purpose: What’s the Point of You?

Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

ipsos.com
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Phil Shaw discusses the importance of optimising digital ads to the platform, format and devices. Watch here: youtube.com/watch?v=k1hj-ERA…
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Why it is important to include System 1 and System 2 metrics in pre-testing? Adam Sheridan discusses here: youtube.com/watch?v=fIC_EgAO….
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Arnaud Debia discusses The Rise of Fakism in advertising: ipsos.com/en/rise-fakism
The Rise of Fakism

The Rise of Fakism

It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many...

ipsos.com
When reel finally follows real, and advertisers start Breaking the Stereotype ipsos.com/en/breaking-stereo…
Breaking the Stereotype

Breaking the Stereotype

Empowering women in advertising in developing markets.

ipsos.com
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When it comes to Digital Measurement, there is a Better Way. Chief Digital Officer, Andrew Bradford discusses here ipsos.com/en/there-better-wa…
There is a Better Way

There is a Better Way

Moving beyond the claims of fast, good and cheap digital measurement to help build stronger brands.

ipsos.com
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Do We Still Need to Ask Questions? ipsos.com/en/do-we-still-nee…
Do We Still Need to Ask Questions?

Do We Still Need to Ask Questions?

Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?

ipsos.com
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Passive Simplicity - The Future for TV & Radio Audience Measurement ipsos.com/en/passive-simplic…
Passive Simplicity - The Future for TV & Radio Audience Measurement

Passive Simplicity - The Future for TV & Radio Audience Measurement

In the field of audience measurement, the greatest understanding comes from observations which have the least impact on behaviour.

ipsos.com
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Ipsos Connect Digital with Phil Shaw youtu.be/NFId6JUFy3E via @YouTube
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Phil Shaw discusses why brands should test their digital comms in context to best optimise pre-launch: ipsos.com/en/ipsos-launches-…

Ipsos Launches Connect:Digital, in Partnership With Moat, to Help Brands Understand their Digital...

Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend.

ipsos.com
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Image from Ipsos Connect (@IpsosConnect)
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Brands that grow are chosen by more people, more often, and more easily. Here are 3 quick tips to success. ipsos.com/sites/default/file…
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Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands ipsos.com/en/reality-check-d…
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