IRON 🐂🀄

Not fudding, genuinely curious... why is there so little demand for crypto content on TikTok and Instagram? successful traders like @daumenxyz + @insentos have been cooking different styles of TT content for a bit. Now @blknoiz06 the most trending figure in the space is posting there too. Ansem literally posted about a wallet with 200M+ in it and didn't crack 100k views. If the algo isn't pushing content from the biggest name in crypto, what does the onboarding path from these platforms actually look like? Been trying to figure this out for months, and honestly this is the only thing that has been holding me back from going all in on posting content on these platforms. It has been like this for multiple years, I helped @cryptojourneyrs grow his TT two years ago and legitimately the only thing that worked consistently was XRP videos lmao What's the solution here?

The biggest point of internal friction at @ProofOfPlay is our ongoing debate around the value of Flash over Substance. We've been at the forefront of massive UX and technical innovation but from reading the TL or discord alpha chats, you wouldn't know it. We pioneered the best UX in crypto for Pirate Nation years before it became commonplace. Gas-less txn's, mirroring (to avoid needing to bridge), hidden gameplay wallet to avoid txn pop-ups, x-chain purchases with credit card, etc. We've regularly focused on Doing Stuff but have been less good at Telling People. Unfortunately, this space feeds on Telling People, often times with little to show for it. And time and time again, most seem not to care about the Do part. Marketing is always key but I'm regularly surprised by how absolute and utter garbage is able to rise, and remain at the top for far longer than it should due to devious incentive design. To be clear, I'm not putting @stayloudio in this Garbage category but it's a great example of Marketing-driven products dominating here. I think the incentive design of the product is brilliant and the proof is in the screenshot below. I think, as with anything, it's about striking the right balance. Hyperliquid and Pump.Fun showed that you can win both mindshare and users on Product so I believe there is a winning formula. Kaito has just supercharged the meta imo of Mindshare being all that matters. It was always beneath the surface and this just made it clear to those. What does this mean for me / us? We will continue to Do Stuff and I am committing in public to being better at Telling People.