Jordan Hill

Urban Meyer (@CoachUrbanMeyer) on why great leaders "Train For Hard.": One of the most overlooked responsibilities of leadership is preparing people for moments that haven't happened yet. If your people can do it comfortably, they can do it on their own. So Coach Meyer believed @OhioStateFB practice should be reserved for the things that are difficult. The things that require discipline. Those are the things that create growth. 💪 Toughness isn't developed when conditions are ideal. It's developed through repeated exposure to adversity. From that adversity you develop scars and calluses. Those things allow you to elevate to new levels of "hard". Because "hard" is always going to be relative. What's hard to you might be "easy" to someone else who trains different. That's true in sports, business, and life. The moment you need resilience is not the moment you build it. The moment you need courage is not the moment you develop it. The moment you need composure is not the moment you learn it. You either prepared for that moment beforehand or you didn't. 📈 Great leaders understand that training is not about today's challenge. It's about tomorrow's crisis! When you're down a touchdown in the 4th quarter. When a key player gets hurt. When a project falls apart. When revenue drops. When the pressure rises. Those moments don't create your culture. They REVEAL your culture. Adversity doesn't care whether you're ready or not. The job description of Leadership is to make sure you and your team are. 🔥