Founder and director, Persuasion Communications. Loves: Ads & irony. Dislikes: Emily Bronte. Is on the £10 note
London
Joined February 2009
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Jason Cobbold CEO @ @BMBAgencylooks at the #advertising #agency#commercial business model in an age of complexity. campaignlive.co.uk/article/h… via @campaignmag
Be as Proud as a Peacock with Wickes Home Improvement Campaign by St Luke's lbbonline.com/news/be-as-pro… via @LBBOnline
Michael Ruby President & CCO of @parkandbattery reviews @washingtonpost new mission statement. Democracy dies in deck-ness: how one PowerPoint hints at WaPo brand decline. thedrum.com/opinion/2025/01/… @thedrum #branding #storytelling
How TikTok Changed Advertising Forever.
@AMV_BBDO 's Matt Henry shares his thoughts with @Adweek
adweek.com/brand-marketing/h…
Carlsberg UK give the Christmas jumper a classic kit reveal with festive ‘knit launch’ in new campaign by Fold7.
campaignlive.co.uk/article/c…
@Campaignmag
Learning to lead: how to really listen. A new column by @SairahAshman of @WolffOlins @raconteur raconteur.net/leadership/how… #leadership #design #branding #howto
Christmas Magic from @Disney@DisneyPlus. New short #Xmas2024film by @aandeddb directed by @TaikaWaititi creativereview.co.uk/adameve… via @CreativeReview#ChristmasCountdown2024
Top Spot of the Week: Frédéric Planchon Directs "Play Has No Limits" For @Sony@PlayStation by @aandeddb shootonline.com/shoot_video2… via @SHOOTonline #GamingVibes#PlayStation5
Miranda Hipwell @aandeddb on learnings after a year as #CEO. campaignlive.co.uk/article/y… via @campaignmag#BusinessStrategy #Management
. @CreativeBoom asked creative leaders to share what they feel will be the design trends for 2025. Tom Munckton from Fold7 Design shared his thoughts.
creativeboom.com/features/wh…
Tuning In North returns to Manchester with DCMS Secretary of State Lisa Nandy confirmed as first speaker.
prolificnorth.co.uk/news/rad…
@Radiocentre @ProlificNorth
Decathlon invites customers to give sports equipment a second life through its Buy Back service in new campaign by @AMV_BBDO
campaignlive.co.uk/article/d…
@Campaignmag
Little helps or Big Brother: @TheGrocer asks what’s AI’s role in the health & obesity debate?
Fold7's head of digital innovation, Ben Pilgrim, shared his thoughts.
thegrocer.co.uk/analysis-and…
Columbia Sportswear appoints @aandeddb as global #aor adweek.it/40k21gu via @Adweek#Advertising #media
. @WeAreImpero 's Joint ECD Alastair Mills on why starting out in advertising requires an elite military mindset thedrum.com/opinion/2024/10/…
A view from @WonderhoodHQ 's Jessica Lovell : It's time to rethink advertising's version of representation.
campaignlive.co.uk/article/i… @Campaignmag
tms 's Senior Strategist Grace Kennedy on what brands can learn from Gen Z’s pursuit of happiness. adage.com/article/opinion/wh… @adage
Kleenex uses scrunched-up portraits to promote menthol-scented tissues in new work by FCB London campaignlive.co.uk/article/k… @Campaignmag
Loop Earplugs appoints @WeAreImpero as new creative agency
campaignlive.co.uk/article/l…
@Campaignmag
Winning Christmas: how the most effective UK festive ads increase brands’ market share
@Campaignmag
campaignlive.co.uk/article/w…