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From my tour with the great @JasonWrich youtu.be/g9Br_4dKt0U?si=2Z_k…
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The beef supply is controlled by 82 feedlots and 4 packers. That’s pretty much it.
Every time you buy from a store, you’re feeding that machine.
There’s another way.
BeefMaps.com — find an independent rancher near you.
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Yesterday was the pinnacle of my rodeo career. I won 2nd at the BFI $160k on a horse I raised with my good friend Clay Burnham. I want to thank my wife and all of those in my corner. @cactusropes @TWSaddlery @frontierbankoftexas
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Hand painted sign on the side of the highway. Love to see it, hope he gets a dozen calls
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Context is key in agriculture. There is so much nuance that goes into producing our food and cattle rancher @JasonWrich does a great job of explaining it!
Replying to @JasonWrich
@JasonWrich Just made med rare filets from your ranch . All I did was salt them for 45 min as the meat came to room temp. After cooking I added NOTHING: No butter, no mushrooms, no garlic no other seasoning.... the flavor of the 🥩 was OUTSTANDING.!!freaking delicious💯thanks
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January visit to Colorado to see my good friend @JasonWrich
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A few years back in Australia, I told em the story of how this all started…
At first, they said I couldn’t do it.
“No money. No team. No way.”
But I had a vision, a voice, and I had a truck.
So I hit the road.
I sold everything. No house. No apartment. Just a phone bill and a tank of gas. Slept in that pickup from state to state, chasing something nobody else saw yet.
In 2022, I said we’d host five Beef Initiative conferences. We ended up doing seven. Not a dollar in the bank. Just belief.
People started showing up. Liz from North Carolina called me out of the blue—said “Are you coming or not?” So I went to North Carolina and hosted a Cattleman’s Feast at a Bitcoin event there.
Through these “Beef Intelligence Summits” and beyond, Marty @MartyBent gave us a mic. Jimmy @jimmysong brought the educators. And Jason @JasonWrich? Well shoot that man’s a Marine, a cowboy, and a coal miner rolled into one.
That’s how we built the Beef Initiative. With grit. With guts. With grace.
And yeah, by the way, I didn’t speak till I was five. Used to stutter so bad I could barely get a sentence out. Now I speak for a movement. A generation. A future worth fighting for.
We’re not just rebuilding beef.
We’re rebuilding sovereignty.
One ranch.
One story.
One child at a time.
I Am Texas Slim — Are You? @beefinitiative
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The best health advice i could ever give would be to shake your ranchers hand and buy beef by the trunk load. Thanks @JasonWrich 🫡
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🇺🇸 Happy Veterans Day to @JasonWrich — Beef Initiative cofounder, Marine vet, and soil builder.
Last year, we helped him house his first ranch intern through the I Am Texas Slim Foundation.
Want to back the next one?
🇺🇸Donate today at IAmTexasSlim.org a 501c3 nonprofit.
🇺🇸 Happy Veterans Day.
305,000+ vets now farm and ranch.
They fought for this country—now Big Meat fights to take their land.
JBS, Tyson, Cargill, and National Beef control 85% of U.S. beef.
20,000 ranchers shut down each year.
Support the ones still standing. @POTUS
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From the beginning.
Original founders of the @beefinitiative
Kerrville, Tx at our first ever Beef Initiative Conference/Summit.
@kandccattle & @JasonWrich
We three operate differently but the same.
#BeefIntelligence you can lead with.
I Am Texas Slim, are you?
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Hey @SecRollins since the USDA oversees the Beef Checkoff program, which is supposed to market beef, and has collected over 1 billion dollars from the cattle ranchers since its inception in 1985, why is it that since that time beef per capita consumption is down 25% and nearly 50% of cattle ranchers have gone out of business?
It’s seems like if a private company had paid that much for marketing and had gotten such abysmal results, they would have been fired long ago!
What is the justification for keeping the administratively bloated and ineffective Checkoff as is? Seems like a massive overhaul is needed!
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We recently decided to sponsor @SpaceDenver
Fold has a strong presence in Colorado, we admire what The Space is building, and are always looking to support the larger bitcoin community.
See our CFO speak at their Bitcoin Finincial Services Summit this weekend
Details 👇
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Made it to west Colorado. Visiting the great @BenJustman to learn more on wine and then learn all things cattle with @JasonWrich.
Going to be a great week!
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Replying to @JoeTurco @beefinitiative
Nothing like a full freezer of beef from a rancher you know and trust. Well done, sir. Headed to Colorado soon to see @JasonWrich and get my grass fed & finished 1/2 beef.
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In Memoriam: Beyond Meat (2011-2025)
After a lengthy illness, Beyond Meat has finally succumbed to API (Acute Public Indifference).
Please send condolences and plastic flowers (because carbon kills) to the Bill and Melinda Gates Foundation. 🪦
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🚨 WALMART JUST CENTRALIZED YOUR STEAK
They control the cow, the kill, the shelf—and soon, you.
This isn’t a supply chain.
It’s a command system.
Opt out with Rancher Direct Certified℠ beef.
No middlemen.
No cartel.
Just real USA beef.
MAHA🇺🇸 BeefMaps.com
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Smokin' today @JasonWrich
Wrich ranches beef shoulder roast. W sauce, salt, chili , onion and garlic powder. No screwworm here.
@modernTman
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