Jenna Communications

FOX Business just published a story about me - I wish they didn't have a reason to. Scammers used AI to clone my likeness, and turned it into a WEAPON against the exact people I work to protect - older adults and caregivers. 💔 Here's what happened this week - Meta rolled out a tool letting anyone generate images from public Instagram accounts. And, I quickly saw the DARK side of where this road leads. I have a large public-facing presence, with 1.5 million followers across social media, many of whom are older adults and caregivers. With Meta's feature, very quickly AI-generated ads popped up, showing "me" endorsing supplements for dementia, aimed straight at vulnerable older adults. I reported them REPEATEDLY - yet they stayed up. Hundreds of actual followers messaged me saying they'd bought the products, and asking if the endorsements were real. After public backlash, Meta pulled the feature quietly on Friday, admitting it "missed the mark." YES, I think it definitely DID. BUT the deeper problem - how trivially easy AI now makes it to impersonate real people and prey on the vulnerable... I think that may only be getting started. What do you think? And what can we do to protect the most vulnerable, especially older adults, from AI-generated deepfake scams? -- Neal K. Shah, an NIH-funded caregiving researcher and CEO of CareYaya, said he has already seen AI-generated ads misuse his likeness to promote supplements falsely claiming to help people with dementia. "I think the major alarm bells that went off for me was I saw fraud actually happening in real time," Shah told FOX Business. He said followers began messaging him after seeing advertisements that appeared to show him endorsing products he had never promoted. "All of these older people have been scammed, and my image has been used to scam them, and I can't do anything about it," Shah said, adding that he has spent hours responding to followers to warn them the advertisements were fake. Shah said he has since started warning viewers in his own videos not to trust advertisements that appear to show him promoting products and has spent hours responding to followers who asked whether the endorsements were real. He also said he repeatedly reported the advertisements to Meta but said they remained on the platform. foxbusiness.com/technology/m…

Thanks for amplifying Jen!!