B2B CMO, Executive Advisor, Growth Leader
Joined November 2011
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#forrb2bsummit opening remarks predict generative AI is going to be the biggest tech change in our lifetime. That’s why @intentsify is using the latest AI to deliver the next generation of buyer intent data. See how booth 519!
Great to see my colleagues @njibuck @AmySilverBills rocking this morning’s keynote on customer obsession #ForrB2BSummit
Jennifer Ross retweeted
Boom! Look at these results – wow!!! Top quote of the day “It’s easy to buy a technology or put a process in place. It’s challenging if the people aren’t bought in.” #ForrB2BSummit Congrats again @suez on your ROI award win!
Congratulations to @Siemens_Energy for winning Program of the Year for their outstanding work formulating their marketing strategy. Great partnering @susan_macke! #forrB2BSummit
Are you viewing your company through "rose tinted glasses?" @ianrbruce and @mimdeoca educate us on the B2B Trust Imperative #forrB2BSummit
Need more proof that B2B Buying is becoming more complex? @bethcaplow and @bwinters_b2b shared interesting findings from @forrester B2B Buying Study about a big jump in number of interactions with providers.#forrB2BSummit
Can't wait to see everyone there tomorrow.
B2B marketers should pay attention to these 4 dramatic changes in buyers’ behavior. @loriwizdo and @Jenross17 will break it down in their #ForrB2BSummit keynote tomorrow.
go.forrester.com/blogs/are-y…
#forrB2BSummit ELE welcome remarks. Great conversation with #forrester execs. @carriejohnson gives great advice for alignment and transformation "you need true believers". I believe!
Maybe you should go chasing waterfalls! @JStevenSilver and @Cunning_Kerry introduce the new Forrester Revenue Engine Waterfall. WOW! #forrB2BSummit
Shaping your marketing measurement plan for 2021? @RossGraber shares study findings on what B2B marketing leaders are measuring, and what it means for your organization #B2B #marketing #measurement forr.com/3qlWwbG
Sage advice from The Sage Group at #SDSummit EMEA on digital transformation. Congratulations on the ROI Award. Well done!
B2B buyers have to justify investment multiple times during the buyer’s journey. Consider better buyer enablement with these ideas from @KathleenWPierce of @Forrester. #buyerenablement forr.com/2G13VvJ
It’s time to call a truce on the brand and demand wars marketinggazette.co.uk/2020/…
A lot of B2B companies have voiced support for Black Lives Matter, but data shows that the well-intentioned words aren’t matched with action in their own diversity — latest @Forrester blog post from @ianrbruce: forr.com/3fEhEo2
I'm honored to be part of the stellar keynote lineup for #SDSummit Day 4. Looking forward to my conversation with @MetaxiaKara and Tom McEnery from @Change_HC about the role courage plays in achieving our career goals. Join us at 1:15 ET.
