Founder & CEO Marklo AI, Founder & Chair of Stella & Dot Brands. Author, Find Your Extraordinary, National Bestseller.
Hillsborough, Ca
Joined March 2009
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Are you the Founder, CEO or marketing or merchandising leader at a Shopify Plus Brand- this one is for you.
I've spent the last year talking to retailers about how AI is reshaping their company. I've talked to everyone from the chairman of the board to an individual contributor, from an under-$1M brand to an over-$1B brand.
What's working, what's not, and what people want to see next: all of that has informed the point of view that I'll share.
luma.com/hpjuq9f6
Great event with Stanford Women In Business. I was asked how I thought about the challenges of being a female entrepreneur - my honest response- I don’t. I’m relentlessly thinking about the customer problem our team needs to solve to drive significantly more value than we’re asking them to pay for- that’s it. I know it sounds annoyingly flip- but I believe my refusal to think of it as a disadvantage matters.
Today I’m thrilled to share that Marklo AI has raised a $5M seed round, led by Forerunner with Freestyle Capital — to build the first AI marketing platform built for direct-to-consumer brands.
Jessica Herrin retweeted
YC and dropout culture have convinced us the ideal founder is 22, straight out of school, but the data tells a different story.
Some interesting data:
- An MIT study of 2.7 million US founders found that the average founder was 47 when starting a company that later exited through an acquisition or IPO.
- The same study cited that the founders of the fastest-growing 0.1% of U.S. startups were 45 years old on average when they started their companies.
- A 50-year-old founder was approximately twice as likely as a 30-year-old founder to produce an acquisition or IPO.
- Founders with at least three years of relevant industry experience were twice as likely to build a top-0.1%-growth company as founders with none.
So it seems that experience is one of the strongest advantages a founder can have.
Two lessons here:
1. It's never too late to start
2. It might actually be TOO early to start; getting work experience is worth considering
"I found myself at Starfish." For 20 years, Starfish Project has given survivors of trafficking a job, a home, and a way forward, and 100% of profits fund the mission. Jenny McGee's team uses Marklo to see what drove revenue and plan campaigns around it. Full story below.
Shopify in one tab.
Klaviyo in another.
Meta + Google in two more.
The marketing calendar in a spreadsheet. Product arrival dates in another.
Creative in a drive.
"What worked last year" living in someone's head.
Competitive insights scattered.
Social trends that require doom scrolling. Under staffed and the staff is under water.
Making data driven planning decisions is hard.
No wonder so many brands leave money on the table.
@MarkloAI is fixing this for brands run on Shopify. Soon.
In NYC next week for Ecom AI Summit. DM me if you want to get together. love to meet with the Dir of Mktng at eCom Brands on Shopify Plus. Especially brands I like to shop while I'm there. Manifesting mixing business with pleasure. Have @MarkloAI, will trade for bags.
💸 $15k Bonus Anyone? 💸
Hi! I’m looking for recommendations on people for a Founding Full Stack Senior Engineer at Marklo AI. We’re using Liftoff. If you know anyone, you can suggest them here, or you can re-share with folks who might know someone:
lnkd.in/gEymKt8e
The greatest joy of starting a company?
Believing in the mission.
The next greatest?
Building it with brilliant people who share it.
We’re hiring at Marklo AI — and this is your invitation. Founding Head of Eng and Head of Product Leader Roles linkedin.com/jobs/view/42456…
the ultimate Monday motivation- knowing you work for the best boss- YOU. @jessicaherrin instagram.com/reel/CQYx3qXA5…
This is a heartbreaking story. Please help if you can. Bernard Marfo Atta Funeral & Memorial gofundme.com/f/donations-for…
Great to meet you! – at Palm Springs, CA
@stelladot's 30k ambassadors sell jewelry via in-home events & #online. It's now disrupting its own model as in-home events wane, founder @JessicaHerrin told @growwithco, pivoting to an ambassador-led "#social #retail" model that opens the platform to other brands, @eTailNews
Sharing our evolution! Stella & Dot CEO on the evolution of the company finance.yahoo.com/video/stel… via @YahooFinance
Jessica Herrin retweeted
🏆 SPECIAL MENTION 👉 Find Your Extraordinary by @JessicaHerrin . Buy now - amazon.in/Find-Your-Extraord… #Business #Success #marketing #socialmedia #entrepreneur
