JIDÉ |

At least five top founders have told me some version of the same thing: “I didn’t know you were available. I would’ve reached out.” Here’s the thing about top talent. They are rarely available, and they get offers all the time. If there’s someone you really want on your team, reach out and make them an offer. Let them decide. The culture, the compensation or the chance to do work they’re genuinely excited about might be enough to make them think, “Maybe it’s time for a move.” For me, Nuvion was a chance to work with a team I’d long admired. It was the easiest yes I’ve ever given. I said yes before I even heard the details of the offer.

Based. Not many founders/CEOs have the balls to do brand marketing. Most just live in a perpetual cycle of performance ads. @NStoronsky on @davidsenra’s podcast. “If you’re a digital bank, you don’t have branches. People don’t see you physically, so they trust you less by definition compared to HSBC, Lloyds, JP Morgan Chase." "So how do you build trust? In performance marketing you pay per impression, and there are a lot of spaces in the physical world you can buy that also produce impressions, at a much cheaper price. We bought almost 50% of all airports in Europe. Simple math. How many times a year people travel, how many times they’re in the airport, how many impressions we produce, how much it costs us. There is arbitrage to performance marketing.”