Sr. Director of Programmatic Activation @Freewheel (Comcast). Thoughts on ad tech, programmatic trends, and media innovation. Views are my own.
New York City
Joined June 2009
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I just published a new post at @FreeWheel on why programmatic needs more context, not just more data. Premium signals like engagement and content quality help advertisers reach viewers when attention actually matters. Read more here 👇 #FreeWheelEmp bit.ly/4a96S95
Justin Federico retweeted
Insights from our latest Video Marketplace Report:
🦾 Agentic workflows gain momentum
📈 +21% growth in programmatic advertisers
📺 CTV continues to dominate
🔑 Metadata is key to optimization
See what’s shaping premium video: freewheel.com/insights/repor…
AI agents could cut transaction friction in streaming deals significantly. Excited to see hoe quickly this scales beyond pilots.
Today we announced new AI agent infrastructure for premium video advertising, piloted by @pmgworldwide.
Powered by our MCP server and Intelligence tools, it enables automated negotiation, optimization, and execution across streaming transactions.
More: tvnewscheck.com/tech/article…
Funny enough I was watching Molly's Game on Netflix, and during the first ad break Idris Elba was featured in a Service Now commercial...coincidence or advanced targeting options?
This week’s Future of TV Briefing looks at how the streamer’s expanded ad targeting and measurement options has resulted in increased advertiser spending. buff.ly/aRvdpnu
Microsoft doesn't even have the best AI integration into their own software. @claudeai latest Excel release has been yards ahead.
Not to mention @AnthropicAI just released Cowork for Windows before MSFT got something released on their own OS.
.@Microsoft spotlighted Copilot in an aptly football-themed ad during the #SuperBowl, demonstrating how @NFL insiders can use the generative AI chatbot to develop charts based on historical stats.
Agency: Panay Films bit.ly/3MoBuK2
In CTV campaigns, integrating AI-driven video like this could enhance personalization without inflating costs for marketers, especially SMBs
Founded in October 2023, Higgsfield positions itself as an end‑to‑end AI platform for social video creation that is explicitly built for marketers, and is used by celebrities like Will Smith. bit.ly/4rhblM6
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Spot on from @AdExchanger: Performance brands are flooding into TV via programmatic, driving net-new revenue for networks like Comcast. adexchanger.com/daily-news-r…
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But it’s bigger than that. @Universal_Ads has democratized premium video access, bringing in not just DTC/performance players but also surging local businesses. More diversified advertiser base = healthier ecosystem for premium inventory and better outcomes all around.
The walls are coming down. Access and efficiency will be far greater than we've seen before.
Artificial intelligence is breaking down the long-standing silos between linear TV & streaming, transforming premium video buying from fragmented, manual workflows into faster, simpler cross-platform orchestration, says Soo Jin Oh of @FreeWheel at #CES2026 beet.tv/2026/01/ai-is-turnin…
Beach vibes and 🔆 in the Cayman Islands celebrating our good friend @enolan2 birthday.
Happy Grand Eamonn!
@chefbreeny @Dave__TheRave @TBro5 @JPratt145 @chelcbrennan
Always great to see Scott Collins talking about what makes @FreeWheel's AudienceXpress different (and a CMO's secret weapon). #FreeWheelEmp bit.ly/3OFws9B
Justin Federico retweeted
A true visionary and a man that forever changed Providence and college hoops.
Also pictured — Dave Gavitt
Independent demand for programmatic video is growing, but what are the challenges and opportunities for independent agencies? @FreeWheel's State of Programmatic Independent Demand outlines how to make the most of programmatic CTV this year. #FreeWheelEmp bit.ly/3WGCc8f
FAST ad delivery is revolutionizing the way video content is delivered. @FreeWheel is at the forefront of this innovation, providing programmatic solutions that help advertisers reach viewers on FAST platforms. #ComcastEmp bit.ly/3QzV99J
I'd like to announce that I can now resume my duties to ship a GPP this weekend
I've submitted several tickets to @DraftKings to have my account unlocked before the NFL playoff games tomorrow, but no response. Get me in touch with someone pls!
I've submitted several tickets to @DraftKings to have my account unlocked before the NFL playoff games tomorrow, but no response. Get me in touch with someone pls!
Justin Federico retweeted
This tweet is exclusively for everyone on the @NFLxDapper waitlist that retweets this…
😇 𝓶𝓪𝔂 𝓽𝓱𝓮 𝓯𝓸𝓸𝓽𝓫𝓪𝓵𝓵 𝓰𝓸𝓭𝓼 𝓫𝓵𝓮𝓼𝓼 𝔂𝓸𝓾 𝓲𝓷 𝔀𝓮𝓮𝓴 𝓯𝓲𝓿𝓮 😇
