I find the growth expert-based businesses can't see, then build the offer to capture it. Believer.
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Joined January 2007
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6 referral clients a year. But he needed 27.
An owner did that math out loud with me. "I don’t see how we get there."
His Leverage Map found a quarter of his book coming from a channel he barely used and called "not my thing."
His words: "How am I this blind to my own crap?"
JUSTIN WISE retweeted
42 years ago tonight, a boy named Daniel Larusso was brutally attacked by a gang of masked thugs.
Two months and one illegal crane kick later, young Daniel would exact his revenge with the help of a maintenance man from Okinawa.
Please remember the true meaning of Halloween.
"Our inbound leads have dropped off a cliff."
This founder was running the same plays as always. "So far not a single lead."
The blame lands on the marketing first.
What's usually going on underneath is anything but marketing.
Sight beyond sight.
To whoever needs to hear this:
Through every high, every low, every setback, and every blessing, keep going and keep trusting in the Lord. We may not always understand His timing or see the bigger picture, but His plan is always greater than ours. One day it’ll all make sense. Until then, keep your faith and trust His process. 🙏🏾
When you work with clients you don't like, your brain starts sabotaging your marketing energy.
You'd never trace a quiet funnel back to that from inside.
A client had a $10K offer he called "pristine, gorgeous." Nobody bought it.
The material was fine. But the words were aimed at buyers he'd outgrown.
Changed how he talked about his offer. Now his main offer starts at $20K.
His words: "They were just sitting waiting for me to talk to them in their language."
"What am I missing?"
A client emailed me that after listing everything he already runs. Referrals. A weekly newsletter. A quarterly special. Cold email.
Four channels running, and he still had to ask.
A fifth channel wasn't going to answer it.
Don't ask clients for a "testimonial."
Ask for a few sentences, a review or a 30-second voice note. Give them one finish-this-phrase prompt.
Then tell them no pressure either way.
What if the real measure success isn't how much more revenue you can generate, but how much enduring value you can create without proportionally increasing the amount of yourself your business requires?
Stop asking busy experts to "pick their brain."
That's a free consult between meetings.
Ask to interview them instead. Everybody wants to be interviewed.
Then sell from the problem they named out loud.
If you don't lead the discovery call, the buyer will.
Ask what made them book. That's free marketing intel.
Then set the agenda before they set it for you.
I used to think I needed a "sales personality" before I could pick up the phone.
Then my coach handed me a live lead mid-call. I about died.
The guy still bought.
Waiting to feel like a salesperson was a stall.
2013. My first office was a hallway in our basement.
One desk. A broke pastor's budget.
I keep that picture so I don't get cute about where the work started.
Profitable and trapped can live in the same business.
Quick test: take a week off.
Count what still moves without you.
It is still genuinely shocking to me to see how fast my VA got entirely replaced by a really good bot.
Some businesses are just shaped like $300K per year.
You can pray, grind and post.
The shape doesn't care.
I used to treat the calendar like a scoreboard.
More boxes filled meant I was winning. 60-hour weeks of winning.
Then I started crossing work off. The hours dropped to 20 and the money went up 10x.