Kanish

Unpopular opinion, will probably draw flak from the D2C crowd, but here goes. "You can replace Shopify in 1 week, you're just waiting for AI to one shot it." - this is amateurish take. Small companies and entrepreneurs thrive on one thing only: focus. You have one brand to build. One company. So why the duck are you doing 30 random things on Claude Code in the name of saving 0.2%? You didn't one shot Shopify. You one shotted a few screens prone to payment failures, fraud, uptime on sale day and 2 am bug. Forever. Gymshark tried the custom stack route. Site went down for 8 hours on Black Friday. They moved away from building tech and put focus back on what they know best - selling gymwear. Nike, with all the money in the world, bought RTFKT in 2021, shut it in 3 years. They also bought four data and AI companies to predict demand and improve inventory, but it got worse and the CEO was out. Yes, DMart and similar cos are built on cost. That is a business model. You cancelling a SaaS subscription is not. Using AI to make your team faster? Do it all day. But vibe coding every tool you pay for is distraction that feels like productive work - and this surely means that your actual business is not growing fast enough to keep your hands tied. And FWIW, if you can really one-shot Shopify, go build Shopify. That's a $100B company. Why are you building a D2C brand to sell for 100 crores to an incumbent? Focus on the only thing that matters. Grow the revenue.

the next wave of ecom business will flex low AOV q-com has changed habits. Blinkit, Zepto trained customers to buy ₹200-500 packs Small pack, fast delivery, no commitment As brands develop q-com specific SKU's AOV's will be optimized - to reduce How low can you go with your AOV and still stay profitable?

I am nearly 4+ Months In WhatsApp I think of WhatsApp like a shared language, spoken by 3bn+ people. Sometimes we use words, and sometimes it’s a voice note to a parent, a sticker that ends an argument, or a "that was a fun dinner” at the end of the night. Language is at the heart of everything we as people do. We write letters, tell stories, get things done and make plans for the future. A WhatsApp chat is often where we start.  Like any language, the people who use it shape it. They don't wait for permission. They find new things to say, and new ways to say them. Often, our users show us what should come next based on how they’re using the app and communicating in the world.  I’ve spent the last few months listening and understanding what our users want from us and what I heard is simple: help people stay close to those who matter to them, and get more done on WhatsApp. So that's what we'll build. First, we want to make connections richer. Sometimes hearing someone's voice, sending a joke, agreeing on a plan or knowing they're safe is the whole point. People send over 10 billion voice messages and over 4 billion stickers on WhatsApp every day. As the way people communicate evolves, we will evolve these experiences with them. We'll make voice notes, groups, stickers and video simpler and more expressive, because how people feel close keeps changing. Second, we want anything you do on WhatsApp to be as simple as sending a message. Too many things start in a chat and end with many more steps somewhere else: paying a bill, borrowing money, staying connected when you travel. Each handoff to another task costs time. We're working with financial services and telecom partners so that finishing something feels as easy as starting it. Third, we want to make this all more efficient with AI. It should quietly find what you need, get things done and make sure you never miss a booking or an appointment. The best technology saves you time, so you can get back to the connections that matter. None of this works without trust. WhatsApp handles over 100 billion messages and 2 billion calls every day. Trust takes years to earn and a moment to lose, and I don't take that lightly. Whatever we build, WhatsApp must remain simple, reliable and private. These principles we’ve had for years aren’t changing. Your personal messages and calls stay end-to-end encrypted. This and our quality bar stays the same. What happens inside WhatsApp only matters for what it makes possible outside it: more time together, stronger communities, and fewer barriers between people and the lives they want to live. Onwards.

What’s the best $0 marketing strategy?

Judgement is the most important skill of a creative strategist Can they judge a winner ad better than a coin flip? Most creative strategists never practice this Because they stay in production mode. Writing scripts. Making statics. That’s the difference between a copywriter and a creative strategist. The copywriter makes the ad. The strategist knows which ad to make.