Sr Brand Manager at @RiotGames @VALORANT -- Former @Blizzard_Ent @Ubisoft -- This is a personal account. I PvP in video games sometimes.
Los Angeles, CA
Joined March 2014
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- Following1K
- Followers7.6K
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Kate Simpson retweeted
.@smthlikeyou11's conversation reminds us how much pros and their families sacrifice to make dreams possible
Kate Simpson retweeted
Here's an early draft of the '26 Anthem script. We sent this, along with a creative treatment, to kick-off the development process with Brunch Studio. The directors brought their insanely talented minds to the story, and we evolved it together.
Original Title: Forged in the Dark
Kate Simpson retweeted
After the finals of VCT CN, every single player who qualified for Champs (including subs & coaches) were invited onto stage individually for the crowd to send them off before the biggest tournament of the year.
I have never experienced something so hype in my life
Kate Simpson retweeted
NOW OR NEVER. ARE YOU READY LONDON?! #VALORANTMasters
Kate Simpson retweeted
Get familiar with the format before you see how it all goes down at #VALORANTMasters London. Matches Start June 6.
Kate Simpson retweeted
It's always so exciting when we get to share our work with you, especially a piece like this that is months and months in the making. It's such a vulnerable moment for us... will they get it?... will they love it?, etc. This one seems to have hit different, in the best possible way.
And you might be able to imagine the actual craft work involved in making this. But it might be harder to recognize the countless hours spent debating, challenging, feedbacking, defending, perfecting... all required to arrive at something as incredible as we believe this piece to be. So I'll use my Friday afternoon to send my appreciation to all the folks who had the courage and the tenacity to achieve WWFB.
Kate Simpson retweeted
ok long post incoming, sry.
Our Viper campaign is hands down my favorite campaign I’ve ever run!
When I first saw the VALORANT start-of-year cinematic, I was shook .. "wow this is sick!" But immediately knew social could play a big part to drive the story. In about three hours, we ideated the Viper campaign with @jtrend_ and @jaejjjae. @armanishmae1 & @ohosh1n helped strengthen it along its journey.
The idea was simple: build Viper’s frustration over time and let it spread like her poison. She moved from Close Friends → IG feed → crashing out on X → culminating in our 6-hour snake stream, elevated by @imjenjenjaaa and @annanapz. The goal was storytelling first. Make players feel Viper’s dark, painful, and raw emotions.
Huge thanks to @RiotParmCheesy for shaping the narrative, and @Katealyst @_janetkim @thoeft and @twlembke for advocating an experience-first launch by debuting the cinematic on the stream and truly helping do whatever they could to bring it to life. Many more helped bring this to life and couldn't be more thankful for them.
And lastly, this one was for the loreheads. Y'alls dedication to our agents and world means everything. If you have questions about the campaign, happy to answer what i can. btw, Behind-the-scenes from our snake shoot!
Kate Simpson retweeted
Choose wisely, their fate lies in your hands. Join the #AlphaVsOmega Conflict here: riot.com/alphavsomega
ALT The Conflict: Alpha vs Omega event poster for VALORANT with a green and orange color scheme. It shows large portraits of Brimstone (Alpha) and Viper (Omega) facing each other, with smaller figures of other agents like Reyna, Raze, Sova, Yoru, and Breach fighting below. The event runs from January 7 to February 3.
Kate Simpson retweeted
Tomorrow
Final chance to experience #VALSOUND: riot.com/VALSoundLA
Kate Simpson retweeted
This set is one of my favorites I’ve ever made.
100% custom for Valorant
One week until @grabbitz and @WHIPPEDCREAM light up the #VALSOUND stage.
Buy tickets now: riot.com/VALSoundLA
ALT Promotional flyer for VALORANT sound Los Angeles event. The design features large, bold text reading " ONE WEEK UNTIL" with "Grabbitz" and "WHIPPED CREAM" centered over an abstract orange background. VALORANT branding appears at the top and bottom with the event details at the bottom reading : " JAN 3RD // 8PM // 21+ // ACADEMY LA".
Kate Simpson retweeted
The world's best teams went head-to-head at VALORANT Champions Paris, but only one could emerge Champion. Experience the undefeated run of @NRGgg one more time.
Kate Simpson retweeted
Reserved for the World Champions of VALORANT. The Champions Pendant. #VALORANTChampions