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Cyprus
Joined March 2021
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If you want to get good at copy and creative strategy, you have to subscribe to my newsletter.
I will share all my lessons and systems after 10,000,000€ in Ad spend.
Join here, it's free: thecopydon.com/
Spending 100k-200k/m+ and want to increase Creative Volume?
We do DFY AI Creatives for 7-8 Figure DR Brands Book a call with my Businesspartner:
calendly.com/robert-infodon/…
i want to actually think to do info-offers soon or later maybe next year.
For now everything is internally because i want to make the best killers for our client roster and ofc keep everything exclusive.
Making sure every client does 10x, every junior becomes a senior, seniors become automatically killers
How I test if a strategist can actually do ideation.
Give them a blank document and a viral short. A movie scene, anything organic.
Then ask: how would you turn this into an ad for our product? For example a weight loss supplement.
It takes a few minutes to think through. That’s fine. But if nothing comes out, they’ve been swiping without knowing what they’re swiping for.
This is how we train new people in our agency.'
And you can practice it anywhere.
I still swipe a lot. But when I swipe something, the final ad never looks like the swipe.
Do this every time you see something.
The more you do it, the faster the ideas come.
Spending 100k-200k/m+ and want to increase Creative Volume? We do DFY AI Creatives for 7-8 Figure DR Brands Book a call with my Businesspartner: calendly.com/robert-infodon/…
Spending 100k-200k/m+ and want to increase Creative Volume?
We do DFY AI Creatives for 7-8 Figure DR Brands
Book a call with my Businesspartner: calendly.com/robert-infodon/…
Someone asked me how to scale creative volume without the quality dropping.
1. Turn your calls into a playbook.
I gave Claude the transcripts of 1200+ recorded Loom calls.
It pulled out 337 patterns that keep coming back.
That playbook now a pattern recognition of my way of thinking.
2. Write from swipes or winner skeletons instead of writing from scratch.
Transcribe ads that have real spend behind them.
Break them down into copy blocks.
Hand Claude the transcript plus your breakdown.
3. 50 hooks first. Bodies after.
Let AI write hooks to get some ideas and then rewrite 3x of them perfectly to your way of thinking
4. Give feedback by rechiefing the full copy by rewriting it.
Finish all 15 to 20 scripts in one or two days, then send back your final edited versions.
5. Iterate on your winners.
New format, new lead, new concept on an ad that already works.
More volume with almost no quality risk.
That's how you can increase the quantity before quality drops.
If your output gets worse when you scale, look at your customer research before you blame the AI.
If your version falls flat, you didn't understand why it worked.
Volume multiplies whatever skill you already have.
So get better at copy first.
If you're struggling to find good VSLs or long-form ads to break down, this is the TrendTrack filter I use.
Have fun and use this as an example swipe:
app.trendtrack.io/de/share/b…
Good day with high cortisol
youtube.com/watch?v=Z-UK8quG…
best country life quality wise i dont care
wait until you know fucked western europe is like france, germany, netherlands etc
maybe i need to drop finally an info course / community
and teach some of you guys tof so i don't have to do this shit anymore
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@KevinCreatives_ Is the best if you want to learn things about CS or overall Ads
