Kyle (@KyleScotShank) header
Kyle (@KyleScotShank) profile picture

Head of Media Analytics @Hersheys | Ex-@meta | All opinions are my own | He/Him

Bar Harbor, ME
Joined September 2014
Sigh, just so we're all clear - the President cannot demand a new Census be done and used for apportionment.
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If you had any doubts about the nature of today’s violence in MN being political, I encourage you to look at the composition of the MN House and Senate to understand what this assassin is trying to achieve.
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I present "The Evolutionary Processes of Advertising Technology":
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While my feelings on GenAI are complicated, I'm more and more convinced that things like the Ghiblocalypse show the potential for brand-building (vs. just being downward pressure on asset production costs). I'd be REALLY curious to know if Ghibli Studio streams are up this week
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Anyone do this one yet
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I am as equally astounded by the dignity of President @ZelenskyyUa as I am horrified by the juvenile incivility and foolishness of my own President and Vice President.
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Maine friends - If your home uses heating oil, I highly recommend you call and try to place an order as early as you can on Monday morning for a delivery.
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This means that regardless of being a Democrat or Republican, conservative or liberal, politically engaged or deeply apathetic - this senseless trade war is about to make the cost of heating Mainers' homes at least 10% higher, if not more, starting now.
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And as every Mainer knows - we've got plenty of winter left to go.
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Given the Appeals court ruling today, I'm putting the probability at the TikTok ban actually going into effect, and TikTok suspending service, at ~80%.
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...is anyone actually shocked that Google has backed down from cookie deprecation? I feel like this is always how this story was going to end.
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How long before some entrepreneurial campaign manager convinces Biden (or Trump)'s team to put political banner ads on a Retail Media Network? I give it three weeks :)
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That Apple ad is the byproduct of a hermetically sealed marketing department that (probably) ignores their consumer insights team. Yikes.
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Maybe Snapchat wouldn't have needed to do even more layoffs if their Marketing team stopped running garbage acquisition ads on the Trending bar.
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Media axiom: improving your creative will always have a greater impact than improving your audiences. Media axiom: improving creative is always an order of magnitude more difficult than improving audiences.
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My favorite part of leading a team of salty media analytics people is just how brutally they eviscerate unbelievable campaign reports: "You know, if this ROAS is right, that implies that this campaign was directly responsible for 22% of your entire annual revenue". 🔥🔥🔥
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This paper is literally one of the coolest, funniest, and smartest things I've read in a long time.
this paper's nuts. for sentence classification on out-of-domain datasets, all neural (Transformer or not) approaches lose to good old kNN on representations generated by.... gzip aclanthology.org/2023.findin…
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Unbelievable A Russian submarine commander was assassinated on his run yesterday He was posting his workouts on Strava! One of the people who liked the posts, was the Chief of Intelligence of Ukraine
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