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LunarCrush for Marketers

@LC_marketers

Social Intelligence for Marketers Powered by @LunarCrush

 California, United States
lunarcrush.com
Joined September 2017
  • Tweets2.5K
  • Following979
  • Followers701
253Media
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On Super Mario Bros over the past day, a 26,200-follower YouTube channel pulled about three times the engagements of a channel with 10.3M. LunarCrush ranks topic creators by engagements, not audience size. What would it take to get the 26K channel through client approvals?
Paired bars: a 26,200-follower YouTube channel drove 4.0M engagements on Super Mario Bros over the past day, against 1.7M from a 689,000-follower channel and 1.3M from a 10.3M-follower channel.

ALT Paired bars: a 26,200-follower YouTube channel drove 4.0M engagements on Super Mario Bros over the past day, against 1.7M from a 689,000-follower channel and 1.3M from a 10.3M-follower channel.

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Topic creators, ranked by engagements rather than followers: lunarcrush.com/en/topic/supe…
Super Mario Bros: what's the conversation

Super Mario Bros: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Super Mario Bros conversation right now.

lunarcrush.com
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Mexico City drew about 3.9 times its normal day over the past day, and its tourism board had nothing to do with it. Formula 1's two biggest accounts took 33% of the city's engagements. When the rights holder owns the moment, what is a destination brand buying?
Bar chart: Formula 1's YouTube account drove 8.5M engagements (19.4%) and its X account 5.9M (13.5%) of Mexico City's conversation over the past day, with Haas F1 Team at 2.9M and Kim Kardashian at 2.0M.

ALT Bar chart: Formula 1's YouTube account drove 8.5M engagements (19.4%) and its X account 5.9M (13.5%) of Mexico City's conversation over the past day, with Haas F1 Team at 2.9M and Kim Kardashian at 2.0M.

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Holiday campaigns get briefed around a start date. The conversation doesn't have one. Mariah Carey's daily engagements more than tripled over the last nine days of October, before she defrosted on Nov 1. Does anyone still move their Q4 live date on data like this?
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The nine-day ramp, day by day: lunarcrush.com/en/topic/mari…
Mariah Carey: what's the conversation

Mariah Carey: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Mariah Carey conversation right now.

lunarcrush.com
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Telegram beat Instagram, TikTok, LinkedIn and Pinterest on sentiment in the 24 hours to this morning. 83% positive. It's a messaging app, awkward to buy against, and most channel plans skip it. If sentiment sits in your platform scorecard, does Telegram belong in the review?
Bar chart of platform sentiment in the 24 hours to this morning: Telegram 83 percent, Instagram 79 percent, TikTok 75 percent, Pinterest 69 percent.

ALT Bar chart of platform sentiment in the 24 hours to this morning: Telegram 83 percent, Instagram 79 percent, TikTok 75 percent, Pinterest 69 percent.

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LunarCrush sorts the fashion category by sentiment. Over the past day the top score is a clean 100%, off twelve mentions. The first brand on that list with real volume behind it is New Balance. What volume floor do you put under a sentiment number before it goes in a deck?
Bar chart of mentions behind the top fashion sentiment scores over 24 hours: American Eagle 100 percent on 12 mentions, Lao Feng Xiang 100 percent on 6, IWC Schaffhausen 99 percent on 168, New Balance 97 percent on 3,497.

ALT Bar chart of mentions behind the top fashion sentiment scores over 24 hours: American Eagle 100 percent on 12 mentions, Lao Feng Xiang 100 percent on 6, IWC Schaffhausen 99 percent on 168, New Balance 97 percent on 3,497.

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New Balance, ranked by engagement and creators: lunarcrush.com/en/topic/new-…
New Balance: what's the conversation

New Balance: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the New Balance conversation right now.

lunarcrush.com
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CES opens in January. Over the past day its conversation already ran about 935,000 engagements, a third of it from a single YouTube channel. The show's own X account drove 2,421. Is a channel like that worth briefing in November, or does none of it convert?
Bar chart of top creators in the CES conversation over 24 hours: a YouTube channel with 249,000 followers drove 325,646 engagements, 34.8 percent of the topic, ahead of 87,951, 25,986 and the CES account's own 2,421.

ALT Bar chart of top creators in the CES conversation over 24 hours: a YouTube channel with 249,000 followers drove 325,646 engagements, 34.8 percent of the topic, ahead of 87,951, 25,986 and the CES account's own 2,421.

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Ogilvy's Andalusia campaign kept climbing on Oct 30. Sentiment that day: 31%, down from 96% the day before. The loudest critical thread isn't the film. It's an ethics argument about the tactic. Whose call is it when those two lines cross?
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Ogilvy's sentiment themes and its own daily baseline: lunarcrush.com/en/topic/ogil…
Ogilvy: what's the conversation

Ogilvy: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Ogilvy conversation right now.

lunarcrush.com
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Tiffany's own TikTok has 624,000 followers. Its own Instagram has 16.8M. Over the past day the TikTok drove more engagement on the HardWear launch than the Instagram did. Same brand, same campaign, same day. Which of your own channels beats its follower count?
Paired bars comparing Tiffany & Co.'s own channels over 24 hours: its TikTok with 624,269 followers drove 1,650,494 engagements, its Instagram with 16,801,962 followers drove 1,268,608, its YouTube with 181,000 followers drove 513,840.

ALT Paired bars comparing Tiffany & Co.'s own channels over 24 hours: its TikTok with 624,269 followers drove 1,650,494 engagements, its Instagram with 16,801,962 followers drove 1,268,608, its YouTube with 181,000 followers drove 513,840.

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Monday's category report usually means twelve tabs and a spreadsheet. One question to Claude with the LunarCrush connector: rank every event topic against its own daily average, not each other. AI Summit New York came back up 361% on the week. CES sat 73% under its own.
Prompt card: ranking each event against its own daily average returns AI Summit New York up 361% week over week and CES 73% under its own daily average.

ALT Prompt card: ranking each event against its own daily average returns AI Summit New York up 361% week over week and CES 73% under its own daily average.

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Connect LunarCrush to Claude, ChatGPT or Gemini: lunarcrush.com/en/integratio…
Connect LunarCrush to your stack

Connect LunarCrush to your stack

Claude, ChatGPT, Gemini, Slack, Zapier, and beyond — via MCP and API.

lunarcrush.com
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164 posts in a day. That's Montreal's own X account over the past day, and it holds 15% of the conversation about the club. My call: that share falls as the season gets good. Winning teams get carried by other people, and posting harder doesn't hold the line.
Bar chart: the Montreal Canadiens' own X account drove 1.1M engagements over the past day, 15% of the club's conversation, ahead of 956K, 573K and 365K from the next accounts.

ALT Bar chart: the Montreal Canadiens' own X account drove 1.1M engagements over the past day, 15% of the club's conversation, ahead of 956K, 573K and 365K from the next accounts.

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Two talent buys, same past day. One is a resurfaced movie clip: about 22,600 engagements per creator on Jim Carrey. The other is Drake, at 4,500. When did you last price a nostalgia buy against a current name?
Two numbers: Jim Carrey drew about 22.6K engagements per creator over the past day, Drake about 4.5K, a 5.0 times gap.

ALT Two numbers: Jim Carrey drew about 22.6K engagements per creator over the past day, Drake about 4.5K, a 5.0 times gap.

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If you shortlist gaming creators by follower tier, this one's for you. Dead by Daylight's top channel over the past day has 44,200 followers. It out-drew the 2M-follower account in the same room. Sort topic creators by engagement and half a tier-one list falls off.
Chart: a YouTube channel with 44,200 followers drove 5.8M engagements on Dead by Daylight over the past day, against 2.4M from a 1.5M-follower account and 1.1M from a 2M-follower channel.

ALT Chart: a YouTube channel with 44,200 followers drove 5.8M engagements on Dead by Daylight over the past day, against 2.4M from a 1.5M-follower account and 1.1M from a 2M-follower channel.

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Every creator on Dead by Daylight, ranked by engagement: lunarcrush.com/en/topic/dead…

Dead By Daylight: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Dead By Daylight conversation right now.

lunarcrush.com
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A spike with no new creators isn't an audience, it's an echo. Talk about Slack ran about 20 times its previous day on Wednesday. The crowd doing the talking grew 10%. Brands book against the first number and wonder why nothing converts.
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Slack's day, creators and network split: lunarcrush.com/en/topic/slac…
Slack: what's the conversation

Slack: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Slack conversation right now.

lunarcrush.com
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