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Laura Cooper

@LCooperReports

Reporter at The Wall Street Journal covering beverages and tobacco. Formerly: @WSJBanking, @WSJPE. Reach me at: [email protected].

 New York, NY
wsj.com/news/author/laura-cooper
Joined November 2014
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Photo by Laura Cooper (@LCooperReports)Photo by Laura Cooper (@LCooperReports)Photo by Laura Cooper (@LCooperReports)
We all want a little treat—even if we’re on a budget. That desire may be partly why big spirits companies are seeing growth in the sales of their smaller bottles of liquor. 🎧 WSJ’s Alex Ossola looks at what this trend reveals about consumers: on.wsj.com/4odYmJg
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With more actors, pop stars and other celebrities spotted unapologetically smoking, the cultural taboo against it shows signs of ebbing on.wsj.com/4oxezJT
Celebrities Are Making Smoking Cigarettes Cool Again

Celebrities Are Making Smoking Cigarettes Cool Again

Cigarettes are resurfacing in pop music and movies, raising fears that a yearslong decline in smoking rates could reverse.

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Fun scoop with @LCooperReports and @BenDummett: Beer giant Anheuser-Busch InBev is in talks to buy alcoholic fruit-punch maker BeatBox for around $700 million. $ABI 🍻🍻 wsj.com/business/deals/anheu…

Exclusive | Anheuser-Busch InBev Nears $700 Million Deal for Party Punch Maker BeatBox

The owner of Michelob Ultra is in talks to buy boxed punch that has gained traction with younger drinkers.

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Laura Cooper retweeted
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@BenGlickman4 Sep 2025
CULTURALLY RELEVANT DEAL SCOOP w @LCooperReports: The Kelce bros-backed beer brand Garage Beer raised some new capital valuing at about $200 million Revenue is expected to triple this year compared to 2024! wsj.com/business/retail/the-…
Exclusive | The Kelce Brothers’ Garage Beer Company Is Now Worth $200 Million

Exclusive | The Kelce Brothers’ Garage Beer Company Is Now Worth $200 Million

Durational Capital is investing as part of plans to expand a brew that is popular with Gen Z and millennials.

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Here is an early look at the front page of today's Wall Street Journal on.wsj.com/3JGyCqt
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🚨🚨🚨HUGE SCOOP with @LCooperReports: Elliott has built a roughly $4 billion stake in PepsiCo and plans to push the beverage and snacks giant to make changes to boost shares. $pep wsj.com/finance/pepsi-activi…
Exclusive | Elliott Pushes for PepsiCo Turnaround With $4 Billion Stake

Exclusive | Elliott Pushes for PepsiCo Turnaround With $4 Billion Stake

The activist said it sees the potential for the food and beverage giant’s shares to rise more than 50%.

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Big scoop from ⁦@BenDummett⁩ & ⁦@LCooperReports:⁩ Keurig Dr Pepper Near $18 Billion Deal For JDE Peet’s wsj.com/business/keurig-dr-p…
Keurig Dr Pepper Strikes $18 Billion Deal for JDE Peet’s

Keurig Dr Pepper Strikes $18 Billion Deal for JDE Peet’s

The combined company plans to later separate its coffee and beverage units, essentially unwinding the 2018 merger that brought together Keurig and Dr Pepper. Shares in JDE Peet surged.

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The U.S. doesn’t grow enough cane sugar to sweeten all the soda we drink on.wsj.com/454FoNQ
The Problem With Using Sugar in Soda: The U.S. Doesn’t Make Enough

The Problem With Using Sugar in Soda: The U.S. Doesn’t Make Enough

President Trump pushes for Coca-Cola sweetened with cane sugar, which makes up a fraction of domestic sugar and sweetener use.

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Here is an early look at the front page of The Wall Street Journal on.wsj.com/3SPaKCd
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Immigration raids have Hispanic shoppers staying home—and big brands like Coke are taking a hit wsj.com/business/retail/lati… via @LCooperReports @acampoflores @ByPerezDeLaRosa

ICE Raids Have Sent Latino Shoppers Into Hiding and Big Brands Are Hurting

Coca-Cola and other companies have seen a drop in sales due in part to a pullback by Hispanic consumers.

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Here is an early look at the front page of today's Wall Street Journal on.wsj.com/3SoYpVg
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Mocktails' high-proof price tags are frustrating drinkers who are skeptical that the cost of syrups, sodas and fake spirits can rival the real thing on.wsj.com/4muJw1j
Mocktails Cost $15 and Nobody Knows Why

Mocktails Cost $15 and Nobody Knows Why

Bar owners say blame the distillers, who say making virgin versions of tequila, gin and whiskey is akin to alchemy

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Arkansas prepares to strip soda and candy out of SNAP with speedy USDA support, w/@LCooperReports & @jdawsey1 wsj.com/politics/policy/arka…

Exclusive | USDA Is Fast-Tracking Requests to Yank Soda From Food-Stamps Program

Arkansas and Indiana are among the first states in line to add restrictions.

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President Trump’s immigration crackdown has spooked Latino shoppers. That is hurting sales of America’s No. 1 beer, according to Modelo brewer Constellation Brands. on.wsj.com/3YhQCvR
Modelo Brewer Says Immigration Crackdown Has Spooked Latino Shoppers

Modelo Brewer Says Immigration Crackdown Has Spooked Latino Shoppers

Constellation Brands says its quarterly beer sales fell for the first time in more than a decade.

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Here is an early look at the front page of today's Wall Street Journal on.wsj.com/4iVQSsB
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The new Pepsi Challenge: rescuing its namesake cola, which has been losing market share for years. “Maybe we lost the focus.” on.wsj.com/429p2lq
The New Pepsi Challenge: Saving Pepsi From Years of Decline

The New Pepsi Challenge: Saving Pepsi From Years of Decline

After its cola dropped to No. 3, PepsiCo is trying to win back soda drinkers; “maybe we lost the focus.”

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Alcohol has landed on the front lines of a global trade war, throwing French wines, Irish whiskeys and Kentucky bourbon into the crossfire between the U.S. and its biggest trading partners on.wsj.com/3DGSp6m
From Champagne to Bourbon, Alcohol Lands on Front Lines of Global Trade War

From Champagne to Bourbon, Alcohol Lands on Front Lines of Global Trade War

President Trump has threatened a 200% tariff on European alcohol.

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The Wall Street Journal is looking at a host of indicators to try to figure out whether the U.S. might skirt a recession, or fall into one on.wsj.com/4iNbbaZ
Here’s Where to Look for Early Signs of a Recession

Here’s Where to Look for Early Signs of a Recession

We already know what the jobs report tells us. But what about other indicators—like sales of mini liquor bottles?

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Here is an early look at the front page of today's Wall Street Journal on.wsj.com/4bVocx1
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Shoppers skip convenience-store runs for cigarettes, Doritos and Twinkies on.wsj.com/422IYrd
Shoppers Are Skimping on Cigarettes, Doritos and Twinkies

Shoppers Are Skimping on Cigarettes, Doritos and Twinkies

Convenience-store sales have fallen as consumers cut back on snacks due to rising prices and health concerns.

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