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We post curated and original content we think will interest marketers. LEAD 2017 is on 31 Oct - 1 Nov. To participate, Tweet us. Tweets by @tweetfromambo

Joined September 2016
Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)Photo by LEAD Asia Conference (@LEADasia)
Reuben Philip Abraham of @ZALORASingapore shares his top 5 video metrics to focus on. #leadasia
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Nicholas Vanhove of @ContactTutoroo shares some examples of brands that are successful at Omani-channel marketing.#leadasia #omnichannel
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#Reach can be bought, but #attention needs to be earned. Great advice from @tim_sharp at #leadasia
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If all you're measuring is #views, you're burning money! @tim_sharp talks #video #marketing #success at #leadasia
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#Content paradox in 2017: We watch more than ever before, make more than ever before and ignore more than ever before @tim_sharp #leadasia
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Interesting case study by @flymyatravels on marketing to digitally illiterate consumers in Myanmar. #leadasia
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Get your message and brand out in the first 5s of your video. #leadasia
Short, on the go, with a longer lean back. #Video #marketing insights from #Eric #Davies at #CMGAsia #leadasia
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Erik Davies of CMG.asia shares some strategies to optimise video for mobile campaigns. #leadasia
Great insights and sharing at the panel discussion on customer reviews at @LEADasia Experience track. #leadasia
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Using machine learning will become as common as using Excel. #leadasia
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Build relationships with #influencers and they will go above and beyond for you @LionLionDigital #leadasia
What will bring down a referral program? Poor incentives, complicated T&Cs, give and take away.#leadasia
Examples of some brands that have good referral Programmes: @Dropbox, @Jet #leadasia
Megan Yulga of @CirclesLifeSG shares more on creating a successful referral Programme at @LEADasia. #leadasia
Exploring the different ways a business can get customer reviews and use them for marketing with Joe Escobedo of @hmarketer. #leadasia
By 2025, there will be 800 million extra middle class customers in China. Need we say more? @mydigitalcrew at #leadasia
Two factors in Machine learning are 'automatic' and 'without being explicitly Programmed'. Andy Tran of @tikivn shares some insights
What is people-based marketing? ZhiLiang Li of @ZALORASingapore shares more on this topic at @LEADasia. #leadasia