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Licensing International

@Licensing_Intl

Licensing International (formerly LIMA) is the leading trade association for the global brand licensing industry.

 New York City
licensinginternational.org
Joined February 2010
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Museums in the U.K. are using licensing to reach consumers around the world. Learn more: #museum #licensing licensinginternational.org/n…
Why U.K. Museums Are Becoming Licensing's Safest Bet - Licensing International

Why U.K. Museums Are Becoming Licensing's Safest Bet - Licensing International

By Steve Manners, U.K. Managing Director for Licensing International When the British Museum takes a stand at Brand Licensing Europe in London this October, it

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Food licensing in France is reaching new heights. Learn more: #chef #food #licensing licensinginternational.org/n…
Food Licensing as Cultural Diplomacy - Licensing International

Food Licensing as Cultural Diplomacy - Licensing International

By Laurent Taieb, France Managing Director for Licensing International French cultural heritage is a licensing asset nothing else quite matches and it is finding a

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Learn how children's brands are incorporating sustainability into storytelling: #sustainability licensinginternational.org/n…
Sustainability Starts with Storytelling - Licensing International

Sustainability Starts with Storytelling - Licensing International

An Executive Voices Blog by Jeff Sutphen and Tim Beggy, Co-Creators of Windy Weatherfoot A few years back during Earth Month, we saw our kids

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Retailers are increasingly focused on being immersive as much as they are on sales. Learn more: #retail #experiential licensinginternational.org/n…
Retailers Sell an Experience - Licensing International

Retailers Sell an Experience - Licensing International

By Mark Seavy As consumer demand for experiences continues to grow, retailers are increasingly focused on being immersive as much as they are on sales.

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Learn how retailers are investing tariff refunds into their pricing strategies: #retail licensinginternational.org/n…
Retailers Invest Tariff Refunds in Pricing - Licensing International

Retailers Invest Tariff Refunds in Pricing - Licensing International

By Mark Seavy Retailers flush with tariff-related refunds have deepened their orders and are moving aggressively on price. The trend was made clear last week

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Brands led by former athletes are winning big with female sports fans. Learn more: #sports #WNBA licensinginternational.org/n…
The Brands Winning with Female Sports Fans - Licensing International

The Brands Winning with Female Sports Fans   - Licensing International

By Mark Seavy  After years of closely mimicking men’s styles, female sports gear is getting a new fit and finish.  This makeover dispenses with the “shrink it, pink it” strategy followed by many

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Learn how licensing contributed to major toy sales growth: #toys #kidult licensinginternational.org/n…
Global Toy Sales Surge in First Half of 2026 - Licensing International

Global Toy Sales Surge in First Half of 2026  - Licensing International

By Mark Seavy  Global toy sales increased 14% in the first half of the year, driven by an expanded assortment of licensed IPs across a growing array of categories, according

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Bottled water brands are taking advantage of wellness trends. Learn more: #wellness #licensing licensinginternational.org/n…
Untapping Licensing Opportunities for Water Brands - Licensing International

Untapping Licensing Opportunities for Water Brands  - Licensing International

By Mark Seavy   Bottled and canned water brands are finding themselves at the confluence of several trends in the health and wellness space, including a focus on better for you ingredients and a move...

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Fan fests are deepening the connection between consumers and brands. Learn more: #fanfest #comiccon licensinginternational.org/n…
Fan Fests Deepen Ties with Brands - Licensing International

Fan Fests Deepen Ties with Brands - Licensing International

By Mark Seavy  A number of festivals and conventions in the style of Comic-Con, but focused on a specific brand, are deepening fans’ ties with the IPs. And

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Gourmand fragrances are the next big thing in licensing. Learn more: #perfume #fragrance licensinginternational.org/n…
Gourmand Fragrances Grow with Licensing - Licensing International

Gourmand Fragrances Grow with Licensing - Licensing International

By Mark Seavy  Gourmand fragrance has long been associated with sugar, indulgence, and dessert, but recently a taste for licensing is being developed.  And while many of these new collaborations le...

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Learn more about the industry trends informing licensing strategy in LATAM: #licensing #LATAM licensinginternational.org/n…
New Deals and Financial Concerns at LicensingCon LATAM - Licensing International

New Deals and Financial Concerns at LicensingCon LATAM  - Licensing International

 By Mark Seavy    As licensing companies and executives gather this week for LicensingCon LATAM 2026 in Brazil, addressing financial concerns will be front and center amid the expected deal making.  ...

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Location-based entertainment is increasingly focused on sports and videogames. Learn more: #LBE #themeparks licensinginternational.org/n…
LBE Goes Narrower, Deeper with Licensing - Licensing International

LBE Goes Narrower, Deeper with Licensing - Licensing International

By Mark Seavy  As the market for licensed location-based entertainment (LBE) widens, the focus for it is narrowing.  That doesn’t mean LBE’s potential is shrinking. Rather, the IP involved is...

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Amid a recent wave of gift, home, and handcrafted products, licensing is increasingly coming into play. Learn more: #licensing #gifts licensinginternational.org/n…
Licensing Expands Across Categories at NY Now - Licensing International

Licensing Expands Across Categories at NY Now  - Licensing International

By Mark Seavy  Amid a recent wave of gift, home, and handcrafted products, licensing is increasingly coming into play.  And while licensing has always played a role in the business of gift

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Toy companies had a new spin on nostalgia at San Diego Comic-Con. Learn more: #ComicCon #SDCC licensinginternational.org/n…
Nostalgia IP Large and Small Sweeps Comic-Con - Licensing International

Nostalgia IP Large and Small Sweeps Comic-Con - Licensing International

While Comic-Con was peppered with first looks and tidbits about upcoming films and TV shows, it was also marked by new spins on nostalgia. Examples

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Brands are using national days as a marketing and engagement tool. Learn more: #calendar #nationalday licensinginternational.org/n…
Brands Use National Days as Marketing Tool - Licensing International

Brands Use National Days as Marketing Tool - Licensing International

By Mark Seavy While calendars have traditionally been used for remembering appointments and birthdays, digital calendars—and specifically national days—have emerged as a brand marketing platform.

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Golf is expanding through brand licensing to connect with younger players. Learn more: #golf #golfing licensinginternational.org/n…
Golf’s New Play with Licensing - Licensing International

Golf’s New Play with Licensing - Licensing International

By Mark Seavy Golf is expanding through brand licensing. And while the standard-issue polo shirts, shorts, skirts, and club accessories bearing the Nike, Under Amour,

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The America250 licensing program generated $110-$115 million in retail sales this year, but will growth continue past the holiday? Learn more: #anniversary #licensing licensinginternational.org/n…
Will America250 Sales Extend Beyond the Anniversary? - Licensing International

Will America250 Sales Extend Beyond the Anniversary? - Licensing International

By Mark Seavy The America250 licensing program generated $110-$115 million in retail sales this year through June 30, with “random products” proving to be strong

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Rubber ducks are making a splash in licensing and at retail. Learn more: #rubberduck #retail licensinginternational.org/n…
Ducks Make a Splash in Licensing - Licensing International

Ducks Make a Splash in Licensing - Licensing International

By Mark Seavy Across toys, apparel, shower curtains, and more, rubber ducks have long been popular with consumers. But recently they have been making a

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Will the sales spike connected to the World Cup continue now that the tournament is over? Learn more: #FIFA #WorldCup licensinginternational.org/n…
Will World Cup-Related Sales Stay Strong? - Licensing International

Will World Cup-Related Sales Stay Strong?   - Licensing International

By Mark Seavy  The recent FIFA World Cup set all kinds of records, both on and off the field, but whether that translates into sustained sales beyond the

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The line between sports and entertainment continues to blur. Learn more: #sports #licensing licensinginternational.org/n…
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