We help Personal Trainers develop their skills & business to get more enjoyment from this incredible career choice
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Joined December 2013
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We have been conditioned into believing quick fixes = bad
But the reality of working with a trainer is that very very quickly
Strength increases
Stress decreases
Confidence in your direction increases
Fatigue and a lack of direction decreases
Mental Health is often reduced down to “how do I make myself feel less bad?”
If we instead look at the concept of mental fitness - it might allow us to look at proactive measures we can take on a daily basis to perhaps aim a little higher for ourselves
What happens between the sets is more important for retention than any onboarding system, recipe book, or app.
What clients want and need in that time is essential to learn
And it’s not always “more coaching” that gets the job done
Based purely on inflation (Bank of England)
A £35 session in August 2021
Should cost £41.26 now
If you haven’t put your prices up in a while, you’re literally taking a pay cut
You’re over £6ph hour worse off
That £150 per week if you do 25 sessions
Stand yourself up or lay down on the floor
Now I want you to try and put your Willy in your belly button
Girls, you’ll have to imagine you have one (on a non cold day)
Thank you for coming to my posterior pelvic tilt workshop.
I don’t know
But I’m excited to find out
Thanks for the great question and learning opportunity
P.S we aren’t supposed to know everything so just start out delivering amazing sessions 🤘
Who we are at our worst
Vs
Who are are at our best
Vs
Who we are on a normal day
All can tolerate VERY different volumes, intensity, complexity, & required resilience
Session quality is the biggest driver of retention
I love a fancy system, recipe book or app as much as the next person
But they’re all pretty worthless if session quality sucks
Someone made millions by selling the idea that putting butter in your coffee would improve your health and life
Our industry and the public can’t afford trainers to “not be too salesy”
It’s not a stretch to say that (quality of) lives depend on it
4) How would you like to feel when you walk out today?
So you can tailor the session to how they’d like to feel when they leave, and create a finisher dedicated towards that.
Lessons in small group programme design.
What we learned from a recent webinar with an experienced small-group facility owner:
6. Keep The Big Lifts For at Least 8 Weeks
Stuart keeps big lifts (e.g. squats, deads, presses etc) in for at least 2 blocks of training so his clients get a chance to make progress and feel competent with the movement.