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Design that removes friction and lets the product breathe.
Before & after: Crurated. 🍷
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been bored the past two nights, so I vibe coded my portfolio into an interactive solar system lol
flavioveloso.vercel.app/
Liquid Glass inspired us too. ⚡
Introducing a new identity for Apple Music, physically shaped by an original composition from @fredagainagain1 and NEST Acoustics.
LIT Collective retweeted
Trust is built in the details!
Branding creates value and drives business, strengthens a company’s positioning and contributes to more sustainable growth 🌐
LIT Collective retweeted
Signal vs Noise — where does your brand live?
Obscurity: low signal, high noise. You’re posting but saying nothing.
Distraction: high signal, high noise. Loud, but no one’s actually listening.
Mystery: low signal, low noise. Silent and unclear.
Clarity: high signal, low noise. Every word earns attention.
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A good user experience (UX) is invisible when it works.
As a result, it is impossible to ignore ⚡
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The product can be great.
But if the value isn't clear, the first action is confusing, or you haven't talked to real users - the launch won't land.
What's missing from this checklist?
Responsive design just got a new challenge, foldable screens are mainstream now ⚡️
nitter.cf/ceciliavlso/status/209…
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Sharing a project we're really proud of - @SolanaInstitute
Branding, UI/UX and Webflow for the organization bringing Solana's voice to US policymakers and regulators.
Really happy with how this one turned out. ⚡
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London, 4 months later 🇬🇧
-Learned how to ride a Lime
-Got a tan at the beach
-Reconnected with my favorite hobby: painting
-Had a sauna on a boat
Chaotic, joyful, multicultural & full of serendipity
London, I fear we’re a match
Custom illustrations are such a powerful way to make a brand feel ownable.
Illustrations crafted individually. That care is what makes a mascot feel intentional instead of generic 👥
Custom illustrations for the Filecoin Corgi mascot, featured in events, campaigns, and communities across the ecosystem.
One of our favorite parts of the @Filecoin partnership ✨
Typography, size, weight, contrast... all of it is telling you where to look before you even realize it
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Some branding collors for @Filecoin, Fil Bangkok.
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Brand visuals for @SolanaInstitute - advancing sound policy for digital assets
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Now that the buzz surrounding Spotify’s logo change has died down, it is worth analyzing what this really tells us about design 🧵
Designers spend hours debating visual styles, yet users take only a few seconds to decide if something feels right...
When Spotify temporarily changed its logo to a disco ball to celebrate its anniversary, designers discussed the change internally as part of the special celebration.
Most users? They simply hit play, or worse, they felt such a sense of unfamiliarity that they became suspicious.
That is the difference between how designers evaluate interfaces and how people actually experience them.
No one opens an app thinking, "Interesting use of layered transparency." They think:
• Does this make sense?
• Can I trust this?
• Can I do what I came here to do?
The products people love aren't usually the ones with the trendiest visual style; in fact, they are the ones where the design doesn't get in the way and the experience simply feels natural.
Style should be the result of good product decisions, not the starting point 💫
























