luke++

I quit my W2 tech sales job in January to run my wife and I's cleaning company full time. 6 months later we just had our first $40k month in revenue with a week to go in June! Margins should shake out to around 30-34%. This journey has been crazy, but we're having a blast. Very grateful.

Painting all day with my wife today and still managed to convert 2 one time cleans to recurring ($500 MRR), 2 five star reviews, and 4 cleans all went well today. Oh, and I went 0-4 on sales calls. Happy Sunday 😆

If you stand in front of the dumbbell rack to do your exercises at the gym, I hate you.

Lost 2 cleaning teams in 2 weeks, both teams were great, but just not great situation… We worked with 2 different contractors that were essentially mini versions of our business. We invited them to the job, and they would get their crews to go to the jobs. Too many cooks in the kitchen. Way top many variables and issues with this. So we parted ways with both of them. Back to the hiring board.

My first ever VA is less than a month in and crushing it so far. She's taken on scheduling, dealing with my contractors, handling complaints, and booking new sales. We were doing call reviews today live on the Google Meets and she booked a $650 deep clean with a 10/10 perfect call. Hundreds of hours training her so far, I almost shed a tear😅

Just hit 500 reviews across all channels for the cleaning business 🚀

Customer calls and asked if we can clean his 4 - 10ft tall outdoor domes. New hyper niche of cleaning??🤣

Since this one doing numbers. The #1 reason I do test cleans is just to see if the candidate will even show up, and show up time... Then I'm looking at their attire, their car, cleaning supplies, how they address me when they walk into my house, everything. The actual cleaning matters of course, but so many other variables to consider to help you avoid a 'potential' bad hire - in my opinion.

I've never seen so many bot comments on my X posts than this last month...

"Luke, why do you require contractors to do a test clean before hiring them?" So I can weed out the contractors with car problems before they no show one of my customers...

My little sister just got a pretty scary AI scam call posing to be my other sister… The AI voice was crying hysterically and was telling her she needed help. She said it even sounded like her, somehow. Luckily my sisters smart and figured it out, but I’m imagining how many people are falling for these…😅

Any business owners use Stripe "Smart Dispute" to counter customer disputes or is it better to it all manually?

Finished up October at $44,850 in revenue for the cleaning business. Highest month we've had to date! $50k/mo has been our goal since day one. Getting closer and closer.

My wife and I's cleaning business just hit $500K in lifetime sales in under 2 years🚀 Here's the monthly revenue breakdown since we started 👇 2025 — Year 1 - Jan: $2,119 - Feb: $3,458 - Mar: $2,508 - Apr: $5,938 - May: $8,813 - Jun: $9,035 - Jul: $11,948 - Aug: $14,996 - Sep: $13,370 - Oct: $20,827 - Nov: $23,011 - Dec: $20,670 2025 Total: $136,093 2026 — Year 2 - Jan: $27,251 - Feb: $33,176 - Mar: $32,688 - Apr: $32,210 - May: $36,520 - Jun: $41,581 - Jul: $37,514 - Aug: $35,575 - Sep: $43,315 - Oct: $43,600 2026 YTD: $363,330 (Projected ~$450K End of Year) Still a long way to go, but pretty cool seeing how far we've come.

Just set up @Muse to automatically review and grade every sales call my VA takes. Built a detailed coaching prompt based on how I want calls handled. 1 hour after each call, a full report gets posted to a dedicated Slack channel. It scores rapport building, objection handling, script adherence, and what she did well vs. what needs improvement. We still review calls together 2x/week, but this should be a game changer for coaching in between.

This month was our highest CPL on LSA in the last 18 months.... Anyone else seeing this?

Cleaning bros with VA's. How do you handle the lunchtime breaks? My VA works 7am-3pm, with 1 hour lunch between 12-1pm. This is showing to be a gap for us where I need to be active and know what's going on still during that time, and it's just annoying. How do other people handle this with only 1 VA??

Update on how yesterday ended (kinda mixed) - 5 first time customers all gave really positive feedback on the clean, 2 of the one time cleans converted to recurring - 1 complaint from a recurring customer on a missed area - 1 complaint from my best team after customer was super happy after walkthrough - Biohazard job completed and home looks brand new now - $2k in new booking to end the day Roller coaster of a day lol

My Tuesday morning: - Cleaner 1: Car won't start. Late to a new customer's cleaning. - Cleaner 2: Can't find the address, arrives 30 minutes late, finds the house worse than expected, then calls to say they'll finish the job but are quitting afterward. - Cleaner 3: Arrives 30 minutes late and breaks an antique statue within 3 minutes of arriving. Let's see how we end the day 🙃

What is the actual point of these? Do political parties genuinely think anyone is stopping to read through 30 signs crammed into one spot?