Michael Nathanson

'Mr. Musk and Twitter, which no longer has a communications department, did not respond to requests for comment.' Eliminating your Comms team when they're needed most? I dunno, @elonmusk. Bravado doesn't appear like an effective strategy. via @nytimes nytimes.com/2022/11/17/techn…

He may be the richest man in the world, but @elonmusk is proving himself by far the poorest leader. #RIPTwitter

Sure it’s a grind, yet seeking my next career move isn’t without its rewards. ‘Compensation: Starting at $60,000.00 and will be set commiserate with experience.’ #proofread #hr #truth #copywriting

Beside the walking path on a quiet South Vancouver street, there's a plaque recognizing how Loretta Lynn was first discovered - in Canada! - playing at a local jam session down by the Fraser River. We enjoy walking by it every day. RIP to a legend.

It's hard to believe, I know: There were days when attribution software didn't exist; when a great product combined with great service, building relationships and a reputation (y'know: brand) were damn near ALL we had to go on. It worked then. Still does. #marketing

Thank you for being such a star, @GregOrtbach. It's been far too long since I last joined a #custserv session. I hope to pop in soon and very much appreciate your (and the entire group's) patience. 🙏😎

Alex Jones' putrid and dangerous fake news given a dose of legal reality, and the eviscerating rebuke is beautiful. “You know what perjury is, right?” via @nytimes nytimes.com/2022/08/03/us/po…

Good morning @cbcsports, @CTV and @globeandmail. Just in case you missed this enormous, beautiful and poignant moment in #Canadian sport: Hugest congratulations to @HugoHoule, @rusty_woods and the entire @IsraelPremTech squad, who really are Canada's team! #TDF2022 @LeTour

What a ride! Chapeau, Hugo Houle! Congratulations to @IsraelPremTech on an amazingly successful #TourDeFrance2022 #TDF2022 #Canada cyclingmagazine.ca/sections/…

This---> - 'Deep pockets can't buy respect, but thoughtful actions can help earn it.' - 'Having a reliable tribe of loyalists has emerged as a strong moat, a point of differentiation that's difficult for your competitors to touch.' via @adage #marketing adage.com/article/marketing-…

Sure, the concept may have been overplayed, yet consumers' affection for particular brands endures. 'There has to be room in any theory of brand management for affection, love and even loyalty.' via @MarketingWeekEd #branding #marketing marketingweek.com/power-of-b…

Russia deploys new weapons: sticks and stones. Classy. ‘Dmitri A. Medvedev, the former Russian president….on Thursday disparaged the French, German and Italian leaders as “European connoisseurs of frogs, liverwurst and pasta.” #Ukraine nytimes.com/live/2022/06/16/…

'By working with customers to craft a joint value-creation strategy, companies can develop leading indicators that predict new problems rather than analyzing lagging indicators that reveal old ones.' via @HarvardBiz #collaboration #Suppliers #sales hbr.org/2022/05/stop-selling…

This. Every time. Evaluate all aspects of your company to ensure your target customers can easily find what they're after and/or understand why yours is the better product or service. #marketing #CustomerExperience #Custserv #brand via @AudienceView audienceview.com/library/the…

Finally. Such a refreshing perspective from @worldmattworld. Most of us of a certain age (late Boomers/Gen Jones/Gen X) grew up just fine making our own choices and, yes, mistakes. Our parents looked on; they did not hover. #media #literature #censorship nytimes.com/2022/04/28/opini…

The often fraught relationship between marketing and sales has a very interesting future. 'brands need to learn from the challenges that still plague the current online landscape—including brand safety, ad fraud and declining consumer trust.' - Connie Braams, @Unilever

I love these! Thank you for sharing. Here's another great, this time from @BMW. #copywriting #advertising

More than ever, articles like this by @globeandmail's @marcusbgee must be made available. I get paywalls (15+ years of a weekend G&M print subscription and I still can't read it online), but factual content on the #RussiaUkraineConflict MUST be shared. theglobeandmail.com/opinion/…