The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes.
London, England
Joined June 2019
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Mini MBA retweeted
“resist change”
Whenever clients ask us what’s changing we always annoy them by matching it with at least 3 things that won’t change. One is interesting, but the other is what you should invest in
@MWMiniMBA marketingweek.com/ritson-con…
Mini MBA retweeted
‘There is a paradox at the heart of good, effective brand positioning in that it takes no more than a page but always more than a decade for good positioning to play out.’ - love this on #marketing #consistency by @MWMiniMBA marketingweek.com/ritson-con…
Mini MBA retweeted
As I learned in @MWMiniMBA with @markritson: 'great marketers kill products.'
Here's a story that shows what killing off the duds can mean for your bottom line.
#marketing #branding #strategy
wsj.com/articles/shoppers-ha…
Mini MBA retweeted
My favourite of the three courses, lots of great insight but also a lot of fun too.
Mini MBA retweeted
I didn't realize how excited I was for this next course with @MWMiniMBA until I flipped through the optional material and the first module's notes.
Time for class!
Mini MBA retweeted
What Roosevelt understood is what Mark Ritson says is the first and most important lesson for anyone in marketing: “You are not the target market”. @davetrott @MWMiniMBA
davetrott.co.uk/2023/12/umwe…
Mini MBA retweeted
SMUG ALERT.
Just completed the new @MWMiniMBA in Management and aced it (I did not ace the previous two, mind).
I’ve always seen being able to speak client / bottomline as my superpower, and that’s what this course teaches.
Thank you @helenedw & @markritson 🙏
Mini MBA retweeted
It’s festival of marketing time. Talking simplicity with the keynote himself @markritson #simplicitypays #simpleismart @SiegelGale @MWMiniMBA #fom23 @FestofMarketing #cmo #brand #marketing – at Islington, London
Mini MBA retweeted
Day 1 of the new @MWMiniMBA in Management today.
Here's a case study of our tone of voice work for the organisation & the very distinctive @markritson. We recently updated to include this new course too.
@Gasp_4 & @MarketingWeekEd sitting in a tree...
gasp.agency/work/marketing-w…
Mini MBA retweeted
I’m signed up for the Marketing Week Mini MBA in Marketing course from @MWMiniMBA ! I’m excited to put 25 years of experience to the test & learning some new tricks. Esp in segmentation. Very grateful to @illumina for investing in me. Any tips for a first-timer? #minimbaready
Mini MBA retweeted
Really pleased to share that I'm going to be joining @xeimmarketing in October as the MD of the awesome @MWMiniMBA. Excited to join @markritson, @newbold_steve and the team and get going on the next chapter. marketingweek.com/marketing-…
Mini MBA retweeted
DTC and retail is not an “either or” choice, it is an “AND” choice.
@MWMiniMBA recently wrote an amazing article in Marketing Week about the company @DUDEwipes (filled with butt and poop references) and why they are succeeding.
#omnichannel #retail #DTC
Mini MBA retweeted
@MWMiniMBA hi, just read your OPINION on ‘suffering from imposter syndrome?…’ was able to relate and you put it appropriately. Won’t be hard on myself as you mentioned. Thanks
Mini MBA retweeted
15 years ago, the marketing courses in my MBA classes - in retrospect - were good but incomplete.
And in my day jobs, I've worked in house and in agencies only in the Israeli high-tech startup industry.
So, I've registered for the next cohort of @markritson's @MWMiniMBA. 1/X
Mini MBA retweeted
If you’re in @MWMiniMBA, check out the alumni story on pricing.
Mini MBA retweeted
Good Lord! 😬😅
Submitted!!! @MWMiniMBA
I don’t think I have ever doubted myself so much in my life! 🫠
I am going to DIE waiting for the conclusion workshop.
And yes, the exam was the worst and the best part of the #MiniMBA
@markritson Thank you for a fantastic course!
Mini MBA retweeted
Everyone is enjoying @MightySounds music festival. And I am sitting in front of the stage segmenting Copyland market for @MWMiniMBA @markritson exam 🤯😂. Absolutely insane life experience - to combine the hardcore music, frantic end of H1 in our company and the marketing exam.
