MadeToStickMoment (@MadeToStickLine) profile picture

MadeToStickMoment

@MadeToStickLine

Made to Stick: Why Some Ideas Survive and Others Die ... SUCCESs (1) Simplicity (2) Unexpectedness (3) Concreteness (4) Credibility (5) Emotional (6) Stories

Joined July 2012
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The more we reduce the amount of information in an idea, the stickier it will be.
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#Concreteness : "Cook until the mixture reaches a hearty consistency." Huh? Just tell me how many minutes to stir!
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#Simplicity : “You say 10 things, you say nothing.”
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#Unexpectedness : “To get someone's attention break a pattern of thinking.”
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#Simplicity: How do you learn to strip an idea to its core without turning it into a silly sound bite?
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#Unexpectedness : How do you capture people's attention ... and hold it?
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#Emotional: How do you get people to CARE about your idea?
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#Credibility: How do you get people to believe your idea?
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#Concreteness: How do you help people understand your idea and remember it much later? - specificity. tangible details.
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#Concrete Movie popcorn contains more fat than a bacon&eggs dinner, a Big Mac, and fries for lunch and a steak dinner - combined!
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Make your ideas simple. What we mean by "simple" is finding the core of the idea.
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