Mal McCallion (@MalMcC) header
Mal McCallion (@MalMcC) profile picture

Business growth expert, Founder of ModelProp. Veteran of startups Zoopla & Primelocation. Father, runner, Ipswich Town fan. https://nitter.cf/t.co/6XRtxo41WR

Cambs
Joined January 2009
Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)Photo by Mal McCallion (@MalMcC)
New rental database: a landlord with 140 properties gets 140 registrations, 140 agent invites and 140 links to click. Lomond has ~57,000. Matt Goddard on why lettings just wants bulk upload. Starts 15 Dec, £65 a property. PAIR ep 102 🎧
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RICS: sales expectations gloomiest since July 2023. Landlord instructions falling. England's £65-a-property landlord database lands 15 Dec. Time to invest in the team? Enter The Heavy. Fresh invoice - higher fees. MyPorta is free for agents. Always will be. So you can choose what's the right move for your own business.
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You came looking for The One. You got Jules from Pulp Fiction reviewing the water. Agents: your own people, with a reason to watch. Video: ThisAintCanon (AI parody)
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7.42pm. Office shut. Team on a viewing. "Could we view the Langland house on Saturday?" "Do you have a property to sell first?" ChatProp takes the viewing request, then asks the question a good negotiator would. From £99 a month + VAT (up to 50% off for MyPorta partners).
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The £1.5bn Rightmove claim had its day at the Competition Appeal Tribunal. Judgment reserved. Nobody liable (yet), nobody cleared (yet), nobody paid (yet). The fight was opt-in v opt-out. Meanwhile, agents: haggle. The Tribunal might change the bill one day. This month's is still due.
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#Hemnet: founded 1998. 2 Sep: new chair, board reshuffle. 29 Sep: free listings announced. 20 Oct: free listings live. 4 Nov: CEO departure announced. The board changed the strategy. Then the CEO. Decades of dominance. Nine weeks of upheaval. UK agents: watch.
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Hemnet just changed its CEO. Free listings launched 20 Oct. Gustafsson out 5 Nov. Paid listings −30% in Q3. Share ~−60% this year. When the toll cracks, the board doesn't reverse the strategy. It changes the person. UK agents: watch Sweden.
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Google's AI Mode answers the question upfront. So nobody's buying the blue ads. On episode 102 of the Property AI Report, Matt Goddard and I get into why: AI is a different business model, and the old internet is starting to creak. Clip below. Full episode in the reply.
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Episode eight. Peter wants a drone. A bit of an edge. Ambition, briefly, has clearance for take-off. Then a fedora walks in with a card reader. "Oi! You know that ain't the right move, mate." Imagination: grounded. Again. MyPorta is free for agents. Always will be. Buy the drone. Let something different take off for once.
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Agents walked onto our stand at EA Masters. They walked off as vinyl figures. One photo on the stand. Their own AvatarProp character. No studio. No crew. Just agents having a go. Thank you to everyone who stood for one.
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Elon promised a historically accurate Odyssey from Grok Imagine. What's turned up: 7 minutes. Lips don't match. Fastest Aegean crossing in history. Wired asked. Grok marked its own homework. Fail. Ask the tool next time someone sells you "always accurate". Video: @imagine
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What lettings agents need to know from UKPA at Ballymore's Design Cube: the Renters' Rights Act is coming, the admin burden is the real problem, and @KristjanByfield's 90-day fix is to own it, measure it and refine it. It's not the tech. It's you. #Lettings #PropTech
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