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MarkLives.com

@MarkLives

MarkLives & MarkLives MEDIA. Independent industry news for marketing, advertising & media execs.

 South Africa
linktr.ee/marklives
Joined August 2008
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The full edition of MarkLives today: When the work ignores strategy • Sanlam's new agencies • PR’s real currency • Thu 29 Oct 2026 marklives.com/newsletter/whe…
When the work ignores strategy • Sanlam's new agencies • PR’s real currency • Thu 29 Oct 2026 •...

When the work ignores strategy • Sanlam's new agencies • PR’s real currency • Thu 29 Oct 2026 •...

Sent on 29 October 2026 — This week's edition of South Africa's leading B2B newsletter covering the marketing, advertising and media sectors. Go Premium for only ZAR50 a month.

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Marketing that sidelines strategy — or ignores it altogether. What happens when work ignores strategy? MarkLives finds out more from senior strategy and industry leaders. marklives.com/article/44982-…
Marketing that sidelines strategy — or ignores it altogether • Article • MarkLives.com

Marketing that sidelines strategy — or ignores it altogether • Article • MarkLives.com

29 October 2026 — What happens when work ignores strategy? MarkLives finds out more from senior strategy and industry leaders.

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#OpEd: Why trust, not coverage, is PR’s real currency The future of PR, writes Melissa Powell, is as old as the profession: people, connection, authenticity, storytelling, trust. marklives.com/article/44984-…
#OpEd: Why trust, not coverage, is PR’s real currency • Article • MarkLives.com

#OpEd: Why trust, not coverage, is PR’s real currency • Article • MarkLives.com

29 October 2026 — The future of PR, writes Melissa Powell, is as old as the profession: people, connection, authenticity, storytelling, trust.

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#OnTheRadar: Sanlam appoints strategic partners Plus: Kathoria promoted at Kantar Consulting; Omnicom results; Forrester’s 2027 Predictions Guide For B2C, CX, & Digital. marklives.com/article/44986-…

#OnTheRadar: Sanlam appoints strategic partners • Article • MarkLives.com

29 October 2026 — Plus: Kathoria promoted at Kantar Consulting; Omnicom results; Forrester’s 2027 Predictions Guide For B2C, CX, & Digital.

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#ThisWeek on MarkLives MEDIA: What really builds brand loyalty • #NextWeek: The new Omnicom Media. From our sister newsletter on Tuesdays! marklives.com/article/44988-…
#ThisWeek on MarkLives MEDIA: What really builds brand loyalty • #NextWeek: The new Omnicom Media •...

#ThisWeek on MarkLives MEDIA: What really builds brand loyalty • #NextWeek: The new Omnicom Media •...

29 October 2026 — From our sister newsletter on Tuesdays!

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Ramify@RamifybizOct 29
#Welcome, @ImagineSignage, to #Ramify — connecting marketers and agencies free of charge! #RamifyProfile • Powered by @MarkLives ramify.biz/Agency/AboutUs?bu…
About Imagine Digital Signage | Ramify Free Listing

About Imagine Digital Signage | Ramify Free Listing

Imagine Signage is a South African company that has developed a cloud-based digital signage application for retailers, restaurants, corporate offices, hospitality venues, healthcare facilities, and...

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Ramify@RamifybizOct 28
#Ramify: Great clients, great creativity: 2026 is Joe Public’s best Loeries year yet #paid @joepublicadv ramify.biz/Agency/NewsroomAr…
Great clients, great creativity: 2026 is Joe Public’s best Loeries year yet | Joe Public | Ramify...

Great clients, great creativity: 2026 is Joe Public’s best Loeries year yet | Joe Public | Ramify...

The independent agency group took home 36 Loerie Awards across both nights, including a record 3 Grand Prix, and being named Agency of the Year and Independent Agency of the Year.

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Ramify@RamifybizOct 28
#Ramify: The single story is alive and well in South African boardrooms #paid ramify.biz/Agency/NewsroomAr…
The single story is alive and well in South African boardrooms | eatbigfish Africa | Ramify Premium

The single story is alive and well in South African boardrooms | eatbigfish Africa | Ramify Premium

Global head offices have long been accused of telling a single story about African consumers. Dhatchani Naidoo, Managing Partner at Delta Victor Bravo, which represents eatbigfish in Africa, argues...

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Ramify@RamifybizOct 28
#Ramify: The ACA presents six-part Agency Commercial Edge masterclass series #paid ramify.biz/Agency/NewsroomAr…
The ACA presents six-part Agency Commercial Edge masterclass series | Association for Communication...

The ACA presents six-part Agency Commercial Edge masterclass series | Association for Communication...

The ACA’s six-part Agency Commercial Edge masterclass series will help agencies build the commercial skills required to compete effectively, win better business and protect the value of their work. A...

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Ramify@RamifybizOct 28
#Ramify: Everybody has AI. Why are we all wearing the same hat? #paid @dentsuSSA ramify.biz/Agency/NewsroomAr…
Latest Company News | Ramify

Latest Company News | Ramify

Ramify - Our latest articles. Subscribe to our newsletter today to get updates of our latest content.

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Ramify@RamifybizOct 28
#Ramify: Reach 2 million South African car buyers in one place #paid #broadmedia ramify.biz/Agency/NewsroomAr…
Reach 2 million South African car buyers in one place | Broad Media | Ramify Premium

Reach 2 million South African car buyers in one place | Broad Media | Ramify Premium

Beat the competition by reaching prospective customers first.

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Ramify@RamifybizOct 28
#Ramify: Accenture Song caps standout year with five gold Loeries for Philipstown #paid #accenturesong ramify.biz/Agency/NewsroomAr…
Accenture Song caps standout year with five gold Loeries for Philipstown | Accenture Song | Ramify...

Accenture Song caps standout year with five gold Loeries for Philipstown | Accenture Song | Ramify...

Accenture Song South Africa won 15 Loeries, 13 of them for The Philipstown WireCar Grand Prix, including five Golds, ahead of the documentary's International Emmy nomination.

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Can loyalty programmes turn customers into brand advocates? marklivesmedia.com/2026/10/2…
Can loyalty programmes turn customers into brand advocates? – MarkLives Media - Unlocking Media's...

Can loyalty programmes turn customers into brand advocates? – MarkLives Media - Unlocking Media's...

Discover what South African loyalty programme members value, why they spend more and what drives them to recommend brands.

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Ramify@RamifybizOct 27
#Ramify: From content to commerce: why marketing’s oldest wall just fell #paid @BraveGroupSA ramify.biz/Agency/NewsroomAr…
From content to commerce: why marketing’s oldest wall just fell | Brave Group | Ramify Premium

From content to commerce: why marketing’s oldest wall just fell | Brave Group | Ramify Premium

For years, the industry had an intellectual firewall ready to deflect that question. We divided our world neatly into two camps

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Ramify@RamifybizOct 27
#Ramify: Content creation at scale: quality without compromise #paid @BraveGroupSA ramify.biz/Agency/NewsroomAr…
Content creation at scale: quality without compromise | Brave Group | Ramify Premium

Content creation at scale: quality without compromise | Brave Group | Ramify Premium

Not all content is equal, and AI should not be applied uniformly across all content types. The Forge Content Production Hierarchy helps teams determine the right level of human involvement for each...

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Ramify@RamifybizOct 26
#Ramify: Brands want in-house agencies. But do they know what they're building? #paid #Hoorah ramify.biz/Agency/NewsroomAr…
Brands want in-house agencies. But do they know what they're building? | Hoorah Digital | Ramify...

Brands want in-house agencies. But do they know what they're building? | Hoorah Digital | Ramify...

More brands are investing in building their own creative and marketing capabilities. I'm a big believer in this model, having spent years building and running internal agencies. But I also think many...

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Ramify@RamifybizOct 26
#Ramify: When everyone is busy, but the numbers tell a different story #paid @BraveGroupSA ramify.biz/Agency/NewsroomAr…
When everyone is busy, but the numbers tell a different story | Brave Group | Ramify Premium

When everyone is busy, but the numbers tell a different story | Brave Group | Ramify Premium

In professional services, it's possible to have teams working at full capacity, calendars filled with meetings and deadlines, and still find that the financial performance does not reflect the effort...

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Ramify@RamifybizOct 26
#Ramify: Joe Public wins inaugural Effie Awards Agency of the Year #paid @joepublicadv ramify.biz/Agency/NewsroomAr…
Joe Public wins inaugural Effie Awards Agency of the Year | Joe Public | Ramify Premium

Joe Public wins inaugural Effie Awards Agency of the Year | Joe Public | Ramify Premium

At the 2026 South African Effie Awards, Joe Public won Agency of the Year, and the agency’s first Gold Effie for UberEats, while Joe Public client SAB was named #3 Marketer of the Year.

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Ramify@RamifybizOct 26
#Ramify: Channel strategy & execution: AI across the full campaign #paid @BraveGroupSA ramify.biz/Agency/NewsroomAr…
Channel strategy & execution: AI across the full campaign | Brave Group | Ramify Premium

Channel strategy & execution: AI across the full campaign | Brave Group | Ramify Premium

A campaign is only as strong as its ability to reach the right people, in the right context, with the right message, at the right moment. AI transforms every dimension of channel strategy and...

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#ClicksnTricks: Trust me, I’m a creator. A decade on, writes Charlie Stewart, influencer marketing's become an increasingly important line on the marketing budget. marklives.com/article/44962-…
#ClicksnTricks: Trust me, I’m a creator • Article • MarkLives.com

#ClicksnTricks: Trust me, I’m a creator • Article • MarkLives.com

15 October 2026 — A decade on, writes Charlie Stewart, influencer marketing's become an increasingly important line on the marketing budget.

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