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media reporter at @adweek | [email protected] | subscribe to my weekly media newsletter, On Background, below

Joined October 2013
Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)Photo by Mark Stenberg (@MarkStenberg3)
If you follow, work in, or care about the media industry, make sure to sign up for my free weekly newsletter, On Background. Every Wednesday, subscribers receive a pleasantly readable email stuffed with scoops, original reporting, and emerging trends. preferences.adweek.com/on-ba…
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NEW: In a huge departure from its 21 year history as an open web champion, @Reddit is moving to become a primarily logged-in experience — I spoke w CEO Steve Huffman & COO Jen Wong about why now, and what it will look like. Takeaways: 👀Homepage will still be accessible to logged-out visitors 🔎Logged-in users can still be anonymous More on @axios below:
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Mark Stenberg retweeted
Insane news week for future of media. -Google finally seeing AI effect on search business -DoorDash/Instacart ad businesses to combine -Walmart audiences into Tv -People layoffs and Conde ad business huge miss -Instagram long form coming to tv
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Mark Stenberg retweeted
Huge scoop from @MarkStenberg3:
SCOOP: Condé Nast is on track to fall around $40 million short of its 2H targets for its U.S. advertising business, according to internal documents. In Q4 alone, it’s forecasting roughly $130 million in U.S. ad bookings, more than $35 million below its internal goal. ⬇️
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Mark Stenberg retweeted
SCOOP: Condé Nast is on track to fall around $40 million short of its 2H targets for its U.S. advertising business, according to internal documents. In Q4 alone, it’s forecasting roughly $130 million in U.S. ad bookings, more than $35 million below its internal goal. ⬇️
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SCOOP: Condé Nast is on track to fall around $40 million short of its 2H targets for its U.S. advertising business, according to internal documents. In Q4 alone, it’s forecasting roughly $130 million in U.S. ad bookings, more than $35 million below its internal goal. ⬇️
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Mark Stenberg retweeted
In this week’s On Background, ADWEEK’s @MarkStenberg3 reports that Condé Nast is forecasting roughly $130 million in U.S. advertising bookings for the fourth quarter, more than $35 million below its internal goal. adweek.it/4iqsD6O
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Hollywood’s most controversial actress would like a few words… or prompts. At the Industry Leadership Summit, @MarkStenberg3 interviewed Tilly Norwood, the AI generated actress from Particle6, in a live conversation. Read more 👉 adweek.it/4iz9fpj
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Mark Stenberg retweeted
I know we're focused on creator economy conversation in the premium streaming/Hollywood space, but I honestly think what's happening with creator partnerships and licensing within the traditional media space as YouTube starts to incentivize more news is even more fascinating.
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Mark Stenberg retweeted
News: @delaney, the co-founder of Charter and the former top editor of The San Francisco Standard, is joining NBC News as head of digital content and subscription. Memo —
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Mark Stenberg retweeted
The WNBA decision to move game 6 of the finals to 12:30 PM Thursday will have an impact on its media coverage. USA Sports says that the game will not simulcast on CNBC, as its other games are (it will be during market hours). Instead it will simulcast on E! and Syfy.
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Mark Stenberg retweeted
Microsoft is offering buyouts to 60,000(!) employees. Headcount and revenue growth is really starting to diverge at tech companies.
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Mark Stenberg retweeted
I believe that each subway line has an ineffable soul and the G is the most beautiful
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Mark Stenberg retweeted
PTI celebrates its 25th anniversary Thursday at 5pm ET on ESPN, followed by its regular show at the regular time of 5:30pm ET. A legendary run. Happy anniversary, gentlemen.
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New: On Tuesday, I interviewed the AI-generated actress Tilly Norwood on-stage at the ANA conference in Orlando. The conversation was one of the most memorable I have had as a reporter. You can read the full transcript of our talk, as well as get my BTS experience, below:
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