With bureaus in Southeast Asia and Hong Kong, Marketing Magazine is Asia’s leading title for advertising and marketing professionals.
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The shift from simple automation to adaptive, intelligent advertising was the central theme at a recent MARKETING-INTERACTIVE roundtable hosted in partnership with Locala. Find out more: marketing-interactive.com/be…
Across Southeast Asia, brands are being challenged to rethink where discovery begins. Rather than relying solely on search and other intent-led channels, marketers must build awareness and influence preferences. Find out more: marketing-interactive.com/is…
According to Gameloft for brands and GWI’s new report – “Gen Z & Gaming: Understanding Gen Z’s attention, emotions and gaming behaviours” – 91% of Gen Z plays games and around 75% say they do so on smartphones. marketing-interactive.com/if…
Building on the strength of their longstanding regional partnership, Nestlé and Lazada are set to unite once again for the Nestlé x Lazada Regional Super Brand Day in October. marketing-interactive.com/ne…
At the recent Grow with Braze Hong Kong 2026 forum held at The Ritz-Carlton, Hong Kong, marketing and CX leaders gathered to discuss the future of customer engagement. marketing-interactive.com/na…
At a recent MARKETING-INTERACTIVE roundtable in Malaysia, hosted in partnership with TP and AWS, senior executives from banking, telecommunications, logistics, fast-moving consumer goods and property development gathered to discuss a central challenge. marketing-interactive.com/na…
Across Southeast Asia, messaging apps such as WhatsApp have quietly become the default layer of daily life. Not just for the “Hey, are you free later?” but for everything from shopping to delivery tracking to customer service. marketing-interactive.com/wh…
At the recent “Grow with Braze Asia” forum in Singapore, more than 250 industry leaders from across the region gathered to discuss how brands can navigate this shift by balancing machine-driven speed with human nuance.
Find out more: marketing-interactive.com/ba…
AEON Group Malaysia is preparing to open AEON Mall KL Midtown, its 28th mall in Malaysia and a development that signals a new chapter in the company's mall strategy.
Find out more: marketing-interactive.com/fr…
A successful collaboration between Nestlé Philippines, WPP Media, and Magnite for Nescafé Sugar Free highlighted how adtech innovation, combined with rich audience insights, could elevate omnichannel strategies into a high-impact delivery. marketing-interactive.com/th…
To understand the lives of people in a place, one can start by looking at their choices and consumption patterns in daily goods. As an agency in the public relations and event industry, RSVP Communications Limited values every personal connection. marketing-interactive.com/fr…
At a recent MARKETING-INTERACTIVE roundtable, held in partnership with Supermetrics, senior marketing leaders discussed how organisations can navigate these hurdles to build an agile and connected data ecosystem. marketing-interactive.com/th…
Most ads today are seen, but very few are remembered. More findings, case studies, and research insights are explored in Gameloft for brands’ “Attention and emotion in play” white paper. Download it here: marketing-interactive.com/be…
At a recent MARKETING-INTERACTIVE roundtable in partnership with Supermetrics, senior leaders converged to discuss a critical challenge: how can an organisation overcome these hurdles to build a secure, connected data ecosystem? marketing-interactive.com/br…
To learn more about the evolution of search in advertising and what it requires from marketers, download Microsoft Advertising’s practical guide to navigating the AI search landscape: contenthub.marketing-interac…
Winners of the inaugural GrabAds Trailblazer Awards 2026 in Singapore showed the answer lies not in more media, but in being present where consumers are most engaged – both online and offline. marketing-interactive.com/fr…
Singapore-founded creator marketing specialist Kobe has updated its identity to reflect a decade of growth, deeper expertise, and a clearer vision for its next chapter on the global stage.
Find out more: marketing-interactive.com/ko…
Nestlé Nutrition, featuring Nestlé and Wyeth Nutrition, continues to lead children’s nutrition with its award-winning Nestlé Nutrition x Lazada regional super brand day, now in its sixth year across the region.
Find out more: marketing-interactive.com/la…
As brands compete for attention during the festive season, AEON Group Malaysia is taking an immersive and celebratory approach with its 2026 Hari Raya campaign, "Cerita Raya" ("A Raya story"). marketing-interactive.com/ae…
The 2026 FIFA World Cup is not just rocking the sporting world but is shaping up to be a global marketing spectacle. contenthub.marketing-interac…
