Matt Sullivan 🤘🏻

My buddy @ricoincarnati always says you’re one video away from a completely different life, and I just proved it. 30 days ago, I built FootballPlaybook.com and posted a single short video. That clip blew past 250,000 views, now bringing in over 50 coaches a day, nearly 100,000 site visits, and an official iOS app approval coming up next. Huge thanks to every coach (and friend) who helped report bugs and request features to make this a true team effort. #socialmedia #buildinpublic #footballcoaching @FootballPlayboo

Draw football plays for free 🏈 I built FootballPlaybook.com to make drawing football plays as easy as possible. Pick 5v5, 6v6 or 7v7 flag football or 11v11 tackle football and start drawing right away. Move your players. Draw routes. Add motion. Set your target. Add a defense. Then hit Play and actually watch your football play come to life. You can save your plays, build full playbooks, share them with other coaches, favorite plays you like, discuss ideas and remix plays to make them your own. No account needed to start drawing. Just go to FootballPlaybook.com and build your first play. If you coach flag football, tackle football, or have a kid who plays, give it a try and let me know what I should build next. #FlagFootball #FootballPlays #FootballCoach #FlagFootballPlays

Schema markup has shown little to no meaningful impact on AI citations. Stop treating it like the secret to getting recommended by ChatGPT. I use schema on almost every website we build. It’s good for helping search engines and AI understand your content. But the data simply doesn’t support the claim that adding schema suddenly gets your business recommended by ChatGPT, Claude, Gemini, or Google’s AI. What actually matters? ✅ Build your brand everywhere. AI trusts brands it repeatedly sees across YouTube, reviews, Reddit, LinkedIn, news, podcasts, and trusted websites. ✅ Show real expertise. Publish original research, case studies, opinions, and first-hand experience instead of generic SEO content. ✅ Get to the point. Answer questions clearly, summarize the key takeaway early, and make your content easy for AI to retrieve and cite. One of the biggest findings from Ahrefs’ recent AI search research: schema markup had virtually no measurable impact on AI citations, while YouTube mentions had the strongest correlation with AI brand visibility across the platforms they studied. AI optimization isn’t about finding one technical trick. It’s about becoming the most credible source in your industry. 🤘🏼 @torroagency #SEO #AEO #Marketing

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But then how will we know what to buy?

Wordpress 7.0 is going to change everything #AI #Wordpress