Max Grell (@MaxMGrell) header
Max Grell (@MaxMGrell) profile picture

Co-founder at @blakbear_ ending the billions in waste from fixed expiration dates on food

London
Joined August 2014
Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)Photo by Max Grell (@MaxMGrell)
Simple question, big implications: Would you cook & eat fresh meat past its use-by date? 🤔
50%Yes
50%No
340 votes • Final results
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The sun has completed just 20 laps around the milky way. On the previous lap (230 million years ago) dinosaurs were just beginning to appear. How do you feel about that?
We were taught that Earth orbits the Sun in a closed circle. In reality, Earth has never returned to the same point in space once in 4.5 billion years. ​Right now, the Sun is carrying Earth and every planet around the center of the Milky Way at 230 km/s (828,000 km/h), more than 18,000 kilometers every 80 seconds. ​Because the Solar System is tilted 60.2° to the galactic plane and bobs up and down through the galactic disc roughly every 30 million years, the planets trace open 3D corkscrew helices across deep space rather than flat loops. ​The last time the Sun stood where it stands today, one Galactic Year (230 million years) ago, the very first dinosaurs were only beginning to appear on Earth. Since forming 4.6 billion years ago, our Sun has completed only 20 laps.
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It’s a real challenge for store workers to check every item on their shelves daily, to ensure none remain past the use-by date. It’s near impossible for someone to do it 100% correctly every day. Fortunately many new technologies are coming in that make it possible.
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Its our data, it should be our models
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Brutal, and currently now way to know if that food was truly spoiled
Cyberattack on French supermarkers. Someone remotely took over refrigeration controllers and made them to defrost. Target temperature set to 50°C. Staff opening freezers in the morning were hit by a wave of hot air. Millions of euros lost. France spent years debating food sovereignty to depend on a firmware update? bfmtv.com/economie/consommat…
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Max Grell retweeted
Technical moats are mostly over at this point. If you’re building something that is meant to be durable, the only moats now are: • Proprietary data • Network effects • A physical component
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What’s had a bigger impact on diesel prices, Ukraine-Russia war or USA-Iran war?
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@grok answer with data
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Back in San Francisco and enjoying the next transport revolution - driverless. Hasn't made the rides cheaper yet though. Waymo offered me a $41 journey when Uber was just $9. And if the car is driverless, what does that mean for design? Cars all look the same these days, I'm keen for a change-up. Looks like that's what we're getting.
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Relatable with a suitable dose of mental
The startup game is changing fast 🎶
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In San Francisco they’re bringing back the zeppelin (taken just now)
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Driverless taxis feel nicer, it’s like your space, not sharing someone else’s. Soon the majority of rides will probably be driverless. Don’t you want this?
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If Uber driving is often a job of last resort, what should they do instead?
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Landed in SF and took another Uber Cost me £32.99/$43.69 Uber driver told me He gets $23 for the ride, he lives in Sacramento (1.5hr away), works 15 hour days in SF on weekends, earns $300 and sleeps in his car Does that seem right? Seems he has it tougher than the London driver from yesterday
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My London Uber cost £14.98 but the driver only received £6 (he showed me his app) Does that seem right?
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Clearly Uber provides value by making it easier for drivers and passengers to find rides. But paying 50% of the ride for software feels ripe for disruption, at least by a cheaper clone
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@grok is this normal?
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Food shelf-life has been determined the same way for 50 years. Yesterday I spoke alongside @SGS_SA about the future of shelf-life, at the SOFHT AI Conference To reduce waste, keep food affordable and maintain high quality, the food industry needs richer data to make more precise shelf-life decisions. Currently shelf-life is determined using annual tests in simulated supply-chain conditions, then occasionally changed reactively (during summer heat waves). The reality is supply-chains are highly varied. An exciting new chapter is coming, where we surpass human instinct with AI and sensor infrastructure to underpin shelf-life decisions.
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Shelf-life today is usually set once a year with bacteria counts in remote laboratories, and sniff/sensory testing packs in the factory. The same shelf-life is then applied to every pack from the SKU, all year round, and is chosen to cover the worst-case scenario. We measure most fresh food has days of shelf-life going unused. The way to recover it is to take the annual lab test out of the lab/factory and into the supply chain. More shelf-life is the biggest lever to cut waste and grow sales in fresh food.
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J Sainsbury store in Stockwell, London 1950s
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