Max | Ecom Email Marketing

How I went from broke $12/hr Instacart driver to chad multi-6-fig agency owner Narrated by Max Alexander

We completed an AB test for an 8-fig brand’s welcome flow where we swapped the order in which these 2 emails were sent in the welcome flow. Sending the social proof email before the USP email outperformed the reverse variation, increasing sales by 223% Basically, this shows that putting the social proof email higher in the send order will likely increase sales of subsequent emails

Here's how we would redesign Welcome Email 1 for dessertboxes.com.au

BFCM EMAIL FLOWS We revamp all flows to be BFCM-specific. Basically what this means is just replace the top banner of each email with the BFCM offer (e.g. 25% off sitewide). Also shorten the time interval between each email. Basically be more aggressive overall for BFCM week

For our 8-fig clients we are sending to these segments for BFCM: > Customers > Non-buyers - great time to try us, best offer of the year > Winback - previous customers who haven't purchased in 120+ days - we’d love to have you back You can also take past customers who have opted out of receiving emails, use that as a FB ads audience and get a really good ROAS

Some email designs for BFCM

Email designs can be super simple & still convert really well They just need to contain certain elements structured in a certain order Here's an example of how a product campaign is structured:

If you’re a brand looking to build your email team, this is the structure you should be following: Email strategist: > Their main job is to maximize email & SMS revenue. Good performance is defined as the email revenue $ value & percentage of total revenue going up & to the right over a long period of time (gauged in 3-month timeframes or greater) > The main way to achieve this is to analyze the account, identify weakpoints or areas of opportunity in the account, come up with solutions > This person manages the project manager, who executes the ideas & strategies that the strategist comes up with Copywriter: > Their main job is write high-quality email copy, come up with content angles, and optimize the content over time based on what is performing the best > This person reports to the project manager Email designer: > Their main job is to produce premium-quality email designs according to brand guidelines > This person reports to the project manager Project manager: > Their main job is to make sure all of the projects assigned by the strategist are scheduled on the calendar & completed on time > Responsible for managing the tasks & calendars of the copywriter & designer, and for communicating with the strategist to get emails approved or carry out his revision requests.

Email image settings most designers get wrong: Export as JPG, not PNG (unless you need transparency - PNG files are 3-5x heavier) Design your Figma frames at 1200px wide, export at 1x Klaviyo renders at 600px, so 1200px = crisp retina quality without bloated file sizes Heavy images = slow load = lower conversion. So this is the optimal balance between load speed & quality

Recent client winback email

Some of the campaign angles that we are using for BFCM: > VIP early access > BF sale announcement > BF sale reminder 1 - customer reviews > BF sale reminder 2 - best sellers > BF sale reminder 3 - stock is running low > Gift guide > Gift guide follow up > Shipping deadline campaign > Sale extended > Last chance / sale ends tonight

Good post purchase strategy: Ask your 2x+ customers for a referral in exchange for a good offer on their next purchase. Works very well bc word of mouth is the most effective growth strategy, so it makes a ton of sense to facilitate it through flow automations.